Rubies-Deerfield is the Australian division of Rubies International, the global leader in the production and distribution of licensed and non-licensed childrens' dress up and role play costumes and accessories

Destiny Rescue is an Australian NGO dedicated to combatting child-sex trafficking in South-East Asia, India and the Caribbean. Tasked with establishing a Victorian sponsorship base, I successfully developed relationships with the Rotary clubs of Victoria and secured the support of key stakeholders responsible for sourcing District and International Grants.I identified, researched and submitted sponsorship proposals to multinational corporations with offices in Victoria whose CSR programs were inline with Destiny Rescues practices. I coordinated and facilitated several seminars designed to inform professional executives on Modern Slavery and secure financial support for Anti-Trafficking projects through establishing Work Place Giving programs.I onboarded a range of ethically minded businesses who continue to donate a percentage of their monthly profits to Destiny Rescue operations.Sewing seeds and initiating constructive diaIogue with a range of stakeholders, I successfully marketed the brand of Destiny Rescue to an audience previously unaware of its presence.

Partnered with Mattel, Disney, Nickelodeon and Warner Brothers, e-One etc. Hunter Leisure manufactures and distributes both licensed and non-branded sporting and leisure goods into the ANZ marketplace.During my tenure at Hunter Leisure, I successfully maintained and developed business relationships with; Kmart, Aldi, Woolworths, Coles, ARL (Toyworld), The Reject Shop, Harvey Norman, Australia Post, Spotlight and major independent wholesalers. Working closely with national Buying teams and internal stakeholders, I designed core ranges and promotional programs that delivered on targeted budgets and allowed me to achieve my KPI's. In the three years I was employed at Hunter Leisure, I established and developed a core-range of wheeled toys and accessories positioned within the Kmart account; I was able to grow Hunter Leisure's annual SKU count with Aldi by 12% and increased Toyworld's business by 130% within my first year, developing it further by an additional 10% YOY in 2016 and 2017.

Mattel is the global leader in the production and distribution of toys. Incorporating household brands such as Barbie, Hot Wheels and Fisher Price, Mattel are ranked #1 toy-company in the Australian market. During my tenure at Mattel, I maintained and developed business relationships with key independents such as ARL (Toyworld), Aldi, Harvey Norman, Chrisco, Costco etc. Tasked with securing and developing support for Mattel brands such as Fisher Price, Barbie, Monster High, Hot Wheels as well as distributed licenses such as those under the Disney banner, I designed, presented and implemented annual plans that delivered and surpassed expectations. Acting as the face and voice of Mattel at a Head Office level, I managed, coached and steered a team of three direct reports in regards to implementing and executing sales initiatives I had negotiated with National Buyers. Whilst employed at Mattel, I grew Toyworld's overall business by 5%. Presenting range reviews to the Buying Committee, I negotiated deals that resulted in a 15% increase in total lines selected for their annual core-range and a 22% increase in Mattel's 'share of voice' within their yearly marketing calendar. Identifying Aldi as prospective retail partner, I contacted and presented a business case to the Toy Buyer. By negotiating mutually beneficial deals designed to be featured in the Mid-Year and Christmas catalogues, I was able to achieve my New Business KPI by securing an incremental $1mm on my forecasted budget. Working closely with the Metcash Buyer, I was able to negotiate deals that resulted in a 70% increase in core range SKU count and achieved 50% ownership of the IGA Toy Bay planogram.

Regency Media is Australian’s largest independent distributor of Music and DVD. The Regency DVD catalogue includes iconic licensed TV, Film, Sport and Lifestyle brands such as WWE, Jamie Oliver, Nigella Lawson, BBC, Fremantle, MGM, CBS and 20th Century Fox. Whilst employed at Regency Media, I developed and maintain business relationships with; Kmart, Target, Big W, JBHIFI, Sanity, ABC & Readings. Working closely with digital content suppliers such as WWE, BBC, ABC, ITV as well as a slew of leading independent music labels, I successfully positioned monthly DVD and CD releases within my account base and orchestrated successful seasonal promotion to further drive deep catalogue sales. During FY2010-2011 I grew Regency’s business with Sanity by 22%, Big W’s business by 3.5 % and, in a declining market, maintained the ABC’s business to a similar level achieved in 2009. In 2012 I was tasked with managing both JBHIFI and Kmart and by September, had grown Regency’s business with these accounts by 13% & 9% YTD respectively. In September 2012, I designed, presented and negotiated a deal with JBHIFI that secured an Album of the Month profile for US band, The Alabama Shakes. This deal provided an order that allowed me to achieve my KPI target. Additional negotiations resulted in over and above merchandising both front of store and in the queue line as well as daily in-store play and catalogue advertising / editorial revue. The overall result of the deal achieved a top 5 Album Chart debut for a previously unknown act in Australia.

Beyond Home Entertainment (BHE) is the DVD Distribution branch of Beyond International, one of Australia’s leading TV production houses. With a diverse catalogue, BHE specialises in genres such as Comedy, TV Content, Film and Sport. Brought on board to develop Beyond Home Entertainment's Sports Catalogue, I successfully researched the sports market, identified prospective partners, designed business proposals and presented plans to secure new business relationships. Building the catalogue up from scratch, I was able to negotiate successful licensing deals with highly respected production houses that enhanced the BHE sports catalogue offering. During my time at BHE, I was able to increase the value of my retail portfolio by 250%. Meeting with National Buyers, I was able to negotiate ranging and designated merchandising of my product within Big W, Super Cheap Auto and Repco. By approaching and engaging with strategically selected partners, I was able to negotiate highly lucrative deals with sport specific power-houses such as, Red Bull, V8 Supercars, WRC, Moto-GP and the Tour Down Under.

Madman is Australia's leading independent theatrical, home entertainment distribution and rights management company. Featuring an impressive catalogue, Madman specialises in collectable and special interest genres including Australian film, world cinema, TV, kid's content and Japanese animation (Anime).During my tenure at Madman, I successfully managed the Major Retailer portfolio as well as the Rental Channel. Meeting regularly with National Buyers, Buying Committees as well as key Multi Site Franchise Owners, I grew and developed Madman's on-shelf presence year on year and delivered on targeted budgets. As the Senior National Account Manager, I managed two direct reports and mentored junior sales executives. Major achievements include negotiating deals that resulted in the Australian film, 'Kenny' debuting at the #1 spot on the National Australian DVD Chart. Other achievements include establishing a dedicated Japanese Anime section within EzyDVD's national group and the successful resurrection of the Big W account, developing its business so to achieve a #4 customer ranking at the time of my departure.