John Were Email and Phone Number
An experienced FMCG sales professional with a demonstrated understanding of Brand distribution and penetration through clearly defined Route to market and sales fundamental blocks
Beiersdorf
View- Website:
- beiersdorf.com
- Employees:
- 16837
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Territory Sales Manager - Nairobi And Mount Kenya RegionBeiersdorfKenya -
Territory Sales Manager - Nairobi & Mount Kenya RegionBeiersdorf Apr 2023 - PresentNairobi, KenyaResponsibilities:-Managing General trade distribution of the Nivea brand in Nairobi and Mount Kenya region with key objectives of delivering brand and sales targets as well as improving Route to Market strategies.-Develop, manage and embed in store shopper activations and promo fundamentals across the business -
Territory Sales Manager - Coast RegionBeiersdorf Feb 2020 - Mar 2023Nairobi, KenyaResponsibilities:-Managed General trade distribution of the Nivea brand across the Kenyan Coastal market with key objectives of delivering brand and sales targets as well as improving Route to Market strategies.-Develop, manage and embed in store shopper activations and promo fundamentals across the businessAchievements:-Clearly defined and improved route to market channel strategies through wholesale and retail spaces.-Increased distribution with 2 additional sub distributors in the region. One in the north coast and one in the west coast.-Successfully negotiated and reinvested distributor stock profit as a result of price increases into the market, through instore promotions achieving a 25% growth in top key customers in the region in Q4 2022.-Reduced distributors stocks to an average 3 weeks cover down from initial 7 weeks overstock-Achieved and surpassed set net sales targets for FY 2020, 2021 & 2022.-Successfully implemented and ensured 100% usage of Sales Force Automation system at the distributor.-Year on year achieved the best General trade On ShelfAvailability in the country at an average 97%-Successfully implemented AVC(Availability, Visibility, Credibility) customer program with top retail customers in the region-Improved distribution of the core top 10skus from 76% target achievement to 96%-Ensured 100% on time AR collections -
Territory Sales Manager - NairobiPz Cussons Oct 2018 - Jan 2020NairobiManaged General trade distribution of PZ Cusons brands across Nairobi and Kiambu counties. Ensured delivery of category, brands, sales and distribution targets through the Global PZ Way of selling guiding Manual.Achievements:-Grew year on year sales distribution by 15%.-Grew Imperial leather brand sales by 40% and Cussons Baby brand sales by 32% supported by seamless execution of National Consumer Promotions.-Reduced significantly the distributor’s cost to serve by recruiting a Sub Distributor with incremental 1.5M sales.Increased outlets coverage from an initial 249 active outlets to 358 active outlets.-Recorded the lowest SLOBS and expiries cases in the country at only 0.001% of the distributor stock holding through disciplined purchases and selling the right mix in the right channel. -
Commercial Management TraineePz Cussons Oct 2017 - Sep 2018Nairobi, KenyaBrand Development & Activations (Imperial Leather Men’s Range Lead)- Responsible for creating, developing and implementing brand activation plans- Responsible for monitoring, controlling and reporting on brand performance- Explored new opportunities for brand portfolio through NPDs and EPDsAchievements:• Improved the on shelf availability (OSA) of the Men’s range up to 90% in the Modern Trade Channel ensuring 100% listing of the Men’s combo pack, highest priced sku.• Grew total sales of the Men’s range up to 70% for the total business, including both Domestic and Export sales, improving the contribution of the Men’s range to the total Imperial Leather Brand from 5% to 10%.Trade Marketing Management- Defined all plans and strategies that deliver channel/Category growth based on consumer/shopper insight- Developed and implemented actionable in store solutions/activities based on shopper behaviour within channels/categories and review of its effectiveness- Contributed to the Commercial Planning process through identifying key opportunities and possible action plans for the category/channel- Supported appropriate planning and delivery of NPD projects- Responsible for developing the sales drivers by channel/category -
AccountantNew Age Associates Apr 2017 - Sep 2017Nairobi, Parklands(Consultant at OFS Health Insurance Agency and Armchair Insurance Brokers)- Booking and payment of Premium invoices, tax filing and bank reconciliations.- Preparation of financial statements -
AccountantKima Holdings Ltd Jan 2017 - Apr 2017Nairobi, Kenya- Maintained books on accounts payables, receivables and tax filing.- Prepared payrolls and payment of salaries.- Daily cash and monthly bank reconciliations.- Preparation of financial statement
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Credit Control InternFidelity Insurance Sep 2015 - Nov 2015Kenya- Received, allocated paid premium and reconciled client accounts.- Prepared insurance brokers/agents’ commissions.- Prepared daily and weekly debtors and collection reports.
John Were Education Details
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Accounting And Finance -
Pinnacle School Of BusinessAccounting
Frequently Asked Questions about John Were
What company does John Were work for?
John Were works for Beiersdorf
What is John Were's role at the current company?
John Were's current role is Territory Sales Manager - Nairobi and Mount Kenya Region.
What schools did John Were attend?
John Were attended University Of Nairobi, Pinnacle School Of Business.
Who are John Were's colleagues?
John Were's colleagues are Agathe Gerlach, Mehdi Ben Messaoud, Beate Sanders, Ellie Chilton, Nathalie Paesmans, Bruna Fernanda Dias, Léon Van Wynsberghe.
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