John White Email and Phone Number

Responsible for delivering the strategic and commercial objectives of existing and new Upskillist programmes globally (market focus EMEA, MENA & India) Extensive experience in establishing and managing global loyalty partnerships.

As Chief Strategy Officer and board member I had ownership of the GTM strategy globally which included over 50 partners and affiliates and also had responsibility for team management across business development, marketing, finance & tech/product departments in 3 international offices.

As VP for Group Strategic Partnerships at Upskillist I led the group strategy and communications plan on building strategic partnerships worldwide positioning online interactive education as a value add and content solution for major brands and policy driver for governments along with international NGO's. Focus in B2C online acquisition & loyalty. Specific experience globally in the telecom, e-commerce, tech & public affairs space.

As Director of Corporate Affairs I managed a team that focused on building partnerships and communication campaigns globally positioning interactive education as a value add and solution to challenges faced by major brands and civil society.

Responsible for creation of policy on advocacy programmes and corporate alliances:-Delivery and creation of VSO programmes to align with corporate CSR strategies-Key member of team with responsibility for government funding and policy- Public Relations / Communications: Liaising with key stakeholders in media to raise awareness of the work of VSO (Commission of TV documentary)- Design and implementation of VSO Ireland corporate strategy- Management and expansion of existing overseas projects- Internal reporting and communication to project stakeholders

Ownership included:• Co-ordinated VSO study tour of Mozambique parliament delegation to Ireland (2012) with agenda for establishment of national volunteer program• Responsibility of VSO political advocacy volunteer program (government deputies visiting VSO projects in developing countries) • PR responsibility of VSO policy and public engagement strategy • Developed and management of story gathering video tours to Ethiopia, Rwanda, and Malawi documenting advocacy and donor impact• Secured BAI and RTE (Irish TV) funding for VSO commissioned TV documentary - A Rose to India

Xlantic is a creative agency that creates and supports brand campaigns using music and entertainment. Xlantic worked with a number of global tobacco and drinks brands in specific below the line campaigns to engage staff and consumers. Campaign experience included:- Launch of Dunhill tobacco brand to Irish market- Launch of Vogue tobacco brand to Irish market- Implementation of nationwide hospitality staff loyalty campaign for Dunhill/Vogue/Lucky Strike Brands- Development of POS toolkit for Bacardi in Ireland- Artist relationship and management of various VIP's to private BAT promotional events- Event management of MTV Europe after party awards 2006/2007 (Lisbon/Rome)