John Whittam is a Social Media Director at Inizio Evoke. Colleagues describe him as "I had the pleasure of working with John during his time as Social Media Lead at JD, where he demonstrated exceptional leadership in driving our social media growth strategy. His deep understanding of platforms like Instagram and Facebook directly contributed to our significant audience expansion and engagement rates. What sets John apart is not just his extensive knowledge of social media trends and strategy, but his ability to mentor and develop team members. His approachable leadership style and willingness to share his wealth of industry expertise made him an invaluable resource for our entire department. John has a remarkable talent for balancing commercial objectives with creative innovation, consistently pushing boundaries while delivering measurable results. His strategic vision and ability to build strong team relationships make him an asset to any organisation.- his combination of technical expertise, leadership skills, and mentorship capabilities is truly exceptional." and "I was fortunate enough to work with John for over two years at Manchester United, during which he challenged the team to think about the psychology behind social media, how to ellicit different emotions and deliver more humane content, as exhibited through the successful introduction of our 'Buzzwire Challenge'. This vertical, short-form series was ahead of its time and would thrive in the current TikTok/Reels era, for which John could rightly be seen as a visionary. On a human level, John was a terrific manager for me with the correct temperament to cope with the demands of working for such a huge organisation, and dealing with me at a time when I was still finding my feet within the industry. John persistently pushed to improve the circumstances of the social media team with greater access around the players, the fruits of which have been largely felt in the time since he left United. He laid the foundations for lots of our recent success off the pitch and I would therefore have no hesitation in recommending John for social media strategy or consultancy work – every organisation would benefit from his wealth of experience and expertise."