John Wilburn Email and Phone Number
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Consumer and product marketing professional with eighteen years of experience building successful integrated multi-channel marketing campaigns for B2C and B2B programs — improving constituent acquisition and retention through detailed audience segmentation — and driving program efficiencies through data analytics and reporting. Specialties: Direct response program management, multi-channel integrated marketing, client services, product marketing, data analytics, and reporting.
Epsilon
View- Website:
- epsilon.com
- Employees:
- 8045
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Director - Nonprofit DataEpsilon Sep 2022 - PresentWashington, District Of Columbia, United StatesSpecializing in empowering nonprofits to excel in fundraising. Collaborate with brokers, agencies, and working directly with clients to implement smart data solutions for targeted direct response campaigns. Industry speaker contributing to thought leadership on leveraging data for impactful results.
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Sr Director, Direct ResponseNational Park Foundation Mar 2017 - Feb 2022Washington D.C. Metro AreaPlanned and produced multi-channel (direct mail, email, telemarketing, and website) constituent fundraising campaigns, increasing revenue by growing the constituent audience and achieving programmatic efficiencies through cost management. Built and grew the digital marketing program (email, website, and social media) increasing program revenue by 150% over four years. -
Product Marketing Manager - Target AnalyticsBlackbaud Jan 2014 - Mar 2017Charleston, South CarolinaDeveloped B2B go-to-market strategies and content for a portfolio of products comprised of data modeling, research software, performance analysis, and consulting services. -
Sr. Manager, Consumer Marketing And Direct ResponseAmerican Red Cross Dec 2008 - Dec 2013Washington D.C. Metro AreaManaged consolidated direct response marketing program for hundreds of national chapter clients, consistently raising $25+ million in revenue a year for the organization — repeatedly exceeding gross revenue budget by more than 150% while decreasing relative expenses and increasing ROI. -
Account SupervisorEpsilon May 2006 - Dec 2008Washington, District Of Columbia, United StatesManaged multiple national clients to plan, develop, and track direct mail fundraising campaigns.
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Account RepresentativeAdams Hussey & Associates May 2004 - May 2006Washington, District Of Columbia, United StatesManaged client accounts for award-winning direct-mail fundraising campaigns for a variety of humanitarian, environmental, and political clients.
John Wilburn Skills
John Wilburn Education Details
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American University - Kogod School Of BusinessMarketing
Frequently Asked Questions about John Wilburn
What company does John Wilburn work for?
John Wilburn works for Epsilon
What is John Wilburn's role at the current company?
John Wilburn's current role is Direct Response & Product Marketing Professional.
What is John Wilburn's email address?
John Wilburn's email address is jo****@****ail.com
What is John Wilburn's direct phone number?
John Wilburn's direct phone number is +120230*****
What schools did John Wilburn attend?
John Wilburn attended American University - Kogod School Of Business, Presbyterian College.
What skills is John Wilburn known for?
John Wilburn has skills like Integrated Marketing, Direct Mail, Marketing, Direct Marketing, Fundraising, Strategy, Marketing Strategy, Email Marketing, Social Media, Multi Channel Marketing, Marketing Communications, Public Relations.
Who are John Wilburn's colleagues?
John Wilburn's colleagues are Timothy Flick, Krystal Garmon, Pmp, Mba, Lmhc, Lpc, Christy Work, Kim Krautwurst, Prerna Preeti, Maithili Pawar, Michael Esuruoso, Psm Ii.
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John Wilburn
Wilmington, De
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