John Willcox Email & Phone Number

Los Angeles, California, United States

To follow

London, United Kingdom

- Turning complex data queries and large disparate datasets into actionable insights- Able to articulate complex problems to senior stakeholders- Advanced abilities within Excel, BI and Tableau- Analysis of relationship between song characteristics performance & progression. Finding the 1% to influence the 9% & reach the 90% driving Spotify/Apple consumption- Physical and digital product pricing and market analysis- Collation of data from the public domainMultiple projects including:- Harnessing test, learn, tell pricing elasticity testing delivering 7 figure improvements in revenues- Inventory analysis and supply chain efficiencies realising high 6 figure savings in spendings / contractual liabilities- Initial multi media global product pricing- On-going product availability and profitability- Local and multi-territory retail customer analysis - SWOT, terms review, cost to serve, optimal SKU base, etc- Analysing and modelling data to unlock key insights to improve internal processes (Alteryx, Tableau, Access, Excel, etc)- Data visualisation (Tableau) and translation of complex and ambiguous information- Executive reporting creating presentations, dashboards and reports, communicating results of complex analyses and projects to senior management (PowerPoint, Keynote, Word, Google docs, etc)- Working cross-functionally with local and global teams, developing business strategies, identifying business revenue optimisation opportunities and recommending and presenting key learnings to senior management- Capturing and tracking market and pricing changes from various internal and external resources (Newprosoft WCE)

London, United Kingdom

Driving additional revenue & realising business efficiencies through 'Marginal Gains'Providing strategic leadership, governance & guidance for the physical & digital commercial teams worldwide & where necessary bridging the skill gap/resource capabilitiesCreating complex reports & easy to understand/drive metrics from scratch - Excel, Tableau - putting decision making information at users fingertipsAnalysis, wrangling & manipulation of large volumes of dataCollation of information from public domain to better facilitate commercial strategies in both the digital & physical music markets • Multiple commercial initiatives across different affiliates to drive revenue through identification/execution of enhanced commercial opportunities, business efficiencies & reduce expenditure • Data visualisation, business tool, KPI creation, roll-out & management, utilising Tableau, Excel, BI & collation of data • Analysis of relationship between song characteristics performance & progression. Finding the 1% to influence the 9% & reach the 90% driving Spotify/Apple consumption • CRM campaign OLAP • Retail market & competitive analysis • End to end global price optimisation of physical & digital products tracking performance milestones - Apple, Amazon, Google • Development & presentation of insights & distilling key recommendations to multiple sectors of the business – Commercial, Labels, Legal, Copyright & Marketing • Problem solving of local issues with multi-territory implications to overall business benefit • IFPI Chart Committee member • Liaising with BPI/IFPI on piracy issues • Conference presentations of commercial strategies, analysis & initiatives •. European affiliate & retailer DSP/Retail business reviews (Apple, Spotify, HMV) • Assisting labels with financial planning P&Ls of future releases & cost benefit analysis of global campaigns • Utilising market size & share data to better understand artist success/portfolio performance

London, United Kingdom

Purpose of Role: To provide strategic leadership, governance and guidance for the Sales Analysis, Planning And Support teams across the Europe & ROW Hub and where necessary bridge skill gap & resource capabilities•Provision of commercial & partner data to support Hub team in the effective management of international accounts to deliver the Hub financial objectives•Establish best practice across the Hub: chart data, report effectiveness, trading efficiency, incorporation of Consumer/Partner/Country Insight into everyday practice. Present data to Operating Companies & maintain central library of said documents•Provide accurate, timely/insightful reports/analysis on commercial aspects of the Hub business with necessary metrics through which trading efficiencies are measured, tracked & realised, including but not limited to: Digital & physical SKU management & gap analysis, price optimisation, manufacturing forecast accuracy, Category Management, physical & digital partner performance reports, Op Co portfolio analysis, setting/governance of European Rock Bottom pricing instructions, analysis of UK new release PPD P&Ls, analysis/tracking of trade mktg spends, evaluate trading models, retail range portfolio analysis•Management of pan European physical overstocks sell through process from identification to margin calculation, RoyCo efficiency realisation & Op Co communication•Development of new products/ranges in conjunction with European/local catalogue teams. Also provide commercial/partner insight data to support them in the effective management of their repertoire portfolios•Commercial sign off on back catalogue titles for inclusion in physical & digital price promotion campaigns•Management of Hub intranet•Assist Business Affairs, Marketing, Repertoire Owners, Operating Companies, etc with artist management queries/audit issues•Key Hub stakeholder for Management Information systems development/reporting•Point person for Record Store Day Europe

London, United Kingdom

Analysis of physical and digital sales data from EMI sales and it's retail partnersEstablishing and maintaining best practive within the EMI comercial teams in the Europe+ region (Europe, Japan, Australasia, Middle East and Africa) across pricing, terms negotiations, data management, catalogue exploitation, releaase and manufacturing forecasting, etcProject management of projects - Retail sales EPOS data, consumer trend dataAnalysis of UK pricing P&LsIssuing of RB pricing instructionsAssist or lead in setting of policy and guidelines for common operating principlesManagement of European physical overstocks sell off processKey Hub stakeholder for MI systems development and reportingPhysical SKU management for global ROs in European regionEstablishing Category Management in the most appropriate form and clarifying the sales process across the Europe+ Hub CountriesData support for Hub team in effective management of international accounts at Hub level including Amazon, iTunes, Spotify, Vevo/YT, Vodafone, HMV, MediaMarkt, FNAC, etc Absorbtion of Merch/D2C commercial processes into Hub and territoriesDevelopment of new products in conjunction with European catalogue teamReviews of physical and digital pricingManage projects to enable improved digital processes within the businessCommercial sign off on back catalogue titles for inclusion in price lead digital campaigns RSD point personProvide strategic leadership and guidance for SAP teams across the hub territoriesReporting:‘New Music’ Rock Bottom tracker‘Key Artist Catalogue’ Rock Bottom trackerCurrency trackerTrade Marketing SpendsEuropean Customer physical sales reportForecast Accuracy reportMonthly iTunes share ummaryCommercial person within the Negotiation Team for Pink Floyd price lead campaign, The Beatles price lead campaign and The Beatles vinyl pricing proposalsCollection and co-ordination of data from Europe+ hub countries

Head of Dept with team of 4 people, responsible for EMI’s b2b communications, charts data management & maximisation of physical & digital back catalogue in the UK, plus management of Label Services deals and numerous side projects inc My Music/National Music Week and Manchester Schools Attendance initiatives. Delivery of annual operating results for the dept –UK catalogue sales & contribution, mgmt of M&P spend  Main driver campaign calendar structure & title selection across UK & global repertoire.  Working with European territories title selection for local campaigns/premium products – France “Superprix”, Italy “Eighties”, Germany “Tchibo”, etc. Working with Sales to achieve individual account targets.Compile & agree annual catalogue budgets with all labels  Forecast monthly sales Track catalogue sale & feedback to the business Price campaigns analysed Sales projections prepared for external artist deals being negotiatedRepertoire Development Mgmt of 40 artist catalogue plans inc The Beatles, Pink Floyd, Queen, Kate Bush, Iron Maiden, Robbie Williams, Massive Attack, Kylie Minogue, Coldplay, Pet Shop Boys Initiated & organised product for Starbucks Instigated re-issue of 100 products generating net sales of £2m inc REM, Radiohead, Scorpions, Billy Idol, Rocky OSTs. New packaging concepts – S+V, Collectors Editions, Metal Masters. Digital gap analysis to improve availability of catalogueMarketing E-cards communicating artist campaigns Genre/label magalogues – The Jazz Mag (Blue Note), Going Global (World Music), Box Sets, Campaigns Box Set wall charts (MW). ‘Metal For The Masses’ advertorial & cover mount campaigns with Metal Hammer & Classic RockMarket Research Packaging Catalogue availability in supermarket sectorInstigation & mgmt of cost saving projects ‘Product Standardisation’ project – saving of £750k per annum in UK alone UK B2B communication costs reduced by £200k per annum

 Sales and Marketing of new release and catalogue campaigns. Accounts: Virgin Megastores, Our Price/V-Shop, WH Smith, Sanity Music, DHE and Borders. (Shadow Accounts: EUK, HMV, THE, Handleman, Andy’s)Achieved cost effective marketing via both co-op and solus activity.Campaign Sales in excess of 1 million units.Developed strong customer relationships across retail, up to Director Level, as a consequence numerous results and initiatives were achieved at no extra cost.Direct involvement in business decisions – formatting, pricing.Organisation of in store signings / performances including Spice Girls, David Bowie, Atomic Kitten, Blue, and Billie Piper