Our focus is on helping California growers design, build and adopt effective irrigation management solutions. Our team has worked together for over 15 years, providing monitoring and control systems to significantly improve irrigation management at over 500 farms covering more than 50 crops.We have developed an end-to-end field monitoring and automation solution for crop irrigation management. The platform integrates best-in-class monitoring and control technologies already widely adopted in agriculture and other industries. Built for farmers by farmers, Water Informatics is easy to use, understand and operate.

Heading up US operations for iTK, a French agronomic software company focused on partnering with Verizon to provide leading West Coast vineyards with AgTech solutions for vine stress management. Working closely with customers to develop tools and practices for improved visibility into vineyard irrigation requirements to help reduce risks and increase profitability. Focused on building long term relationships with customers that include some the leading vineyard operations in the US.

John was part of the founding team at PureSense, steering company’s start-up and growth while serving in a variety of strategic and client-oriented roles. Set direction and continually refined sales, support, and business operations areas, instilling emphasis on customer satisfaction and revenue growth. Penetrated new territories and accounts to deepest levels to capture untapped business. Mentored and motivated teams of up to 20, including 10+ as VP of Sales. Reported directly to CEO.Envisioned and executed short and long-term strategies to drive business development, sales and operations. Remained abreast of market trends and insights to position company as market leader. Forged partnerships with clientele to strengthen business ties, connect with and influence senior decision-makers and serve as trusted adviser. Translated client insights into simplified offerings and user interface, shaping product development to anticipate customer needs and drive adoption by over 400 customers with better than 98% annual contract renewal.

Played crucial role in landing multiple engagements, helping early-stage technology companies to refine business strategy and reach critical revenue milestones through operational, financial, and corporate development expertise. Showcased expertise at working with emerging technology companies, focusing on enterprise software and infrastructure technology businesses.

Worked with over 40 technology startups to provide business development help, including: coaching and assistance with business strategy and fund raising efforts; building a network of over 100 experienced business advisors, and; launching a series of successful events including CIO Forum and technology transfer seminars.

Successful Internet software company that developed ground breaking online safety tools and community software with 65 employees. Sold to Earthlink in 2002. Balanced high-level oversight for all operations, HR, and finance for software startup that licensed software to major ISPs, including Earthlink, NTT, BT, and T-Online. Recruited, trained, and drove team of 30+ direct reports. Implemented detailed financial controls at early stage to ensure careful allocation of resources in alignment with business targets and budgets. Played a lead role in securing major strategic partnerships with Microsoft, Intel, Bandai and About.com. Piloted successful due diligence to secure three rounds of venture funding.

Multimedia software developer that pioneered the creation of integrated CD-ROM and World Wide Web publishing solutions. Responsible for managing IT, customer service, HR, finance and administration.

Gomark is a successful UK based distributor of communications and 3D design products. Responsible for managing sales, operations, customer support, administration, finance and HR. Achieved profitability and grew annual revenues from $1m to $6M under my leadership.