• Grew the inside sales team from 2 people to over 30, significantly scaling operations and increasing monthly sign-ups from 40 to over 500.• Increased sales productivity by 20% through Salesforce CRM enhancements and setting key KPIs,.• Achieved a 200% increase in EBITDA and grew revenue from $11M to over $30M during my tenure. • Conceptualized and spearheaded a major shift in the revenue model from a revenue share to a pay-per-lead model, driving significant changes in business operations and customer engagement. • Led the creation of the Customer Success team and scaled the Care Advisor and Support teams to improve lead conversion rates and customer satisfaction. • Shepherded a 371% growth in corporate customers, driving exponential business growth and expanding market reach. • Developed and executed a standardized sales framework, aligning sales operations across all leadership teams. • Led complex pricing updates and developed campaigns to recover previously canceled accounts, resulting in re-engagement with the Sales team.

Lead the design, implementation, and execution of all operations related to campaign development, customer acquisition, and client services. Shaped vision and approach based on establishment of clear KPI’s geared towards growth. Established corporate standards for metric development used to track ongoing success and drive high level decision making. Chief client services administrator and developed “best practices” within organization to facilitate user site utilization and ongoing operational improvements across divisions. Curated and administered CRM (Salesforce) workflow processes that facilitated automated marketing process and pipeline management procedures. Managed varied teams of inside sales and service professionals who consistently surpassed goals via ongoing instruction, calibration, and coaching. Oversaw resource allocation and staffing from early stage through market expansion.

- Evaluate and Pursue Contracts and/or bid proposals from corporate customers- Work closely with IT, Finance, and Legal teams to facilitate and execute specific contracts and proposals.- Assist with new school set-ups- Customize online ordering solutions and general account maintenance.- Maintain day to day reporting of key accounts- Provide detailed bid pricing after thoroughly reviewing margins, profitability, and delivery costs.- Establish and maintain positive working relationships with vendors and freight carriers

- Responsible for interviewing, hiring, and training of up to 15 employees per year- Implement and maintain coaching/monitoring policies to ensure high quality service- Develop training materials in order to better serve our customers and ensure the products and services are tailored to suit their operational structure. - Troubleshoot/Escalate technical and system problems within the contact center to the appropriate parties- Implement and coordinate growth strategies for highest tier accounts based on recent and historical data trends- Coordinate a Customer Advisory Board for Sr. Mgmt team to obtain feedback about our products, processes and services from an assembled group of customers and non-customers.

- Training of all employees and design of training/coaching programs- Created coaching and training documents to enhance ongoing training of tenured representatives- Wrote and updated a manual outlining the day to day operations of the department which is used in training- Wrote scripts for telemarketing projects geared toward specific markets

- Entered customer orders over the phone and through fax- Resolved problems for customers ranging from product quality issues to shipping delays- Maintained high quality service levels through ongoing training- Assisted in the training of new hires and seasonal employees