Focused on driving aggressive share and total revenue growth for Direct sales whilst supporting continued collaboration with travel agent partners. Leading the Direct distribution strategy through all sales channels with a core focus on digital investment to effectively target new customer segments and improve acquisition costs. Built and developed a multi-skilled team with responsibility for Direct sales, paid media investment, CRM and websites.

A new role in the business with responsibility for devising and implementing effective strategies to grow Direct sales. Targets were consistently exceeded and greater collaboration achieved across all areas of the business to support the growth of both the team size and overall role remit.

Responsible for all trading KPIs of the cruise business for Virgin Holidays, defining the margin strategy and setting the overall 5 year business strategy. Leading the account management, contracting, product development and pricing functions plus additional matrix management for all other areas. Initially in this role direct ownership of the marketing and web development functions for cruise.Ownership of a project to develop and launch a new product line to Virgin Holidays and develop sales of Premium products overall including Weddings.

Responsibility for the delivery of Virgin Holidays Cruise Products aligned to business strategy. Gross Margin Responsibility for Virgin Holidays Cruises and Fasttrack Ski in line with business targets.

Responsibility for the delivery of cruise products in line with business strategy. Management and development of all cruise supplier relationships. Responsibility for the delivery of gross margin in line with business targets.

Managed TUI Group Tele-shopping platforms including developing the relationship with the Travel Channel broadcasting Thomson TV on Sky. Also responsible for sourcing offers featured on Thomson TV, The First Resort and Skydeals websites

Sourced, developed and managed key relationships with 3rd party suppliers to maximise sales and profit through all TUI UK distribution including Thomson shops, call centres and online. Negotiated commercial terms and incentives plus sold merchandise and POS opportunities in a wide variety of categories including Shorthaul, UK, Worldwide, Overseas Property, Car Hire and Travel Insurance

Managed the Thomson Sales Support Team providing telephone support for key 3rd party travel agents. Also managed the Thomson Holidays educational programme

Worked for 2 years within the Overseas Revenue Development Team as Sales Advisor, responsible for in resort supplier relationships and maximising both revenue and profit while enhancing the overseas customer experience. Prior to this worked as a Resort Team Manager and a Holiday Rep