Director Of Marketing And Business Development
Current- Responsible for the overall management of all strategic and operational Marketing.- Responsible for developing and implementing marketing and advertising campaigns.- Provide market feedback to company leadership regarding competitive offerings, prospect needs and generate product development ideas.- Preparing marketing reports by collecting, analyzing, and summarizing sales data.- Responsible for researching competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising.- Monitoring budgets by comparing and analyzing actual results with plans and forecasts.- Responsible for generating new businesses and bringing in major corporate accounts.- Travel to international Trade Shows as a lead representative of Escapade Travel.- Major Accomplishment: Created and implemented a social media marketing campaign for the new outgoing sector in Escapade Travel Group.