In late 2020, I founded Pivotal Principles™ Coaching, culminating a lifelong search for the best strategies in business and human knowledge. Constantly looking for ways to dramatically increase sales and improve profitability through better marketing, service, execution, employee engagement and training. The search led to business knowledge leaders including the Disney Institute, Positive Psychology, StoryBrand, Tony Robbins and Karl Bryan. The Pivotal Principles™ have been tested and proven in John’s own companies and businesses of all types.

The Pivotal Principles™ Coaching Steps thru the growth of our restaurant company:Foundation-Sales and ProfitsOur first restaurant was the Cottage in La Jolla, California. In our early years we were focused on sales, profits and survival. When we bought the business sales were $483K with $60k in cash flow. When we sold sales were $3.8M with $820k in cash flow. We start all our clients with a deep dive into the financials and marketing. And our proprietary Profit Acceleration Software can find any business owner $100,000 in 45 minutes without spending an extra dollar on marketing or advertising.Essentials-SystemsWhen we bought the Cottage I was supposed to get 2 weeks of training. When I showed up on day 1 the seller handed me the keys and walked out. There wasn't a phone list, recipes or other systems in place. We eventually moved back to New England and managed the restaurant from the opposite coast for 15 years. When asked how we were able to do this, the answer is "Systems and People".Growth-PeopleEarly on we learned the impact good people can have on a business. We have always surrounded ourselves with positive, energetic people. The biggest problem post Covid is the lack of good candidates for all the open positions. Positive Psychology gave the Pivotal Principles™ the science of achievement with strategies in Engagement, Mindset, Strengths and Emotional Intelligence to help attract and retain good people.Acceleration-Focus on the CustomerWhen we first opened the Cottage we naturally made friends with customers in the business. This culture endured as the company grew. Years later the Disney Institute gave us the science behind making friends. Organizations that optimize the emotional connection with the customer outperform their competitors by 85% in sales growth.For more information on the Pivotal Principles™ visit www.PivotalPrinciples.com

Vice President of Operations 2 1/2 yearsResponsible for 24 company locations and 4 regional managers in 3 states. Developed systems and updated guides for accounting, store openings, cash registers and daily operating. Involved with franchise support, real estate, design, and equipment selection. Accountable for operating results, financial projections, openings, marketing and product development.Vice President of Training 2 1/2 yearsEstablished and updated training program for franchisees and company management. Implemented weekly seminars, training centers, and certified training programs. Responsible for all training and recruiting including entry level and middle management.Regional Manager 2 yearsResponsible for operations of 4 restaurants representing annual sales of $6 million. Reversed declining dinner counts and increased profitability.Director of Training, Training Supervisor 4 yearsImplemented training program for Cork N’ Cleaver division.General Manager 3 years