● Built strong relationships with clients to formulate and implement high-impact public relations strategies across all platforms with a special focus on emerging technology firms● Drafted high-quality press releases, bylines, FAQs, speaking and award submissions and played a key role in the development of client messaging● Monitored media coverage of clients and competitors, as well as industry trends, to identify opportunities for media outreach and proactive engagement● Created compelling media pitches and other communication materials to secure media coverage and maintain positive media relationships● Ensured letter perfect quality control of all written products, adhering to strict AP style● Consistently tracked and analyzed PR campaign metrics and prepared reports for internal and external stakeholders● Contributed to crisis communication efforts by drafting statements and coordinating with both internal and external PR teams during sensitive situations

● Assisted in the development and implementation of comprehensive PR strategies to promote client services and initiatives● Maintained and updated media contact lists, databases, and other relevant resources● Stayed up-to-date with industry trends, competitor activities, and emerging best PR practices● Contributed toward efforts to refresh client branding strategies and practices

● Aided in implementing engaging marketing plans for each RWC program area via print and our various social media channels● Used Adobe Illustrator and Canva to create and update RWC program and facility information such as: internal and external bulletin boards, posters, signage, flyers, and content for social media updates● Created engaging social media content that drove awareness for all of our programs, areas and facilities through our Instagram, Twitter, and Facebook accounts● Wrote press releases to inform the public and media of any upcoming changes to our facilities and programs

Continuously supervised a staff of around 20 UCF RWC Park Attendants. Given the responsibility of conducting group interviews with applicants and making the final decision on their hiring status.Organized bi-weekly meetings to maintain a strong form of two-way communication within our entire staff.Worked with the RWC Marketing area to constantly ensure we had updated program and facility information posted at our facility.Tasked with compiling and analyzing monthly reports of our visitor counts on Microsoft Excel, which were presented to the Assistant Director of our facility.