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John Yao is a Senior Director Retail Marketing at adidas. He possess expertise in marketing strategy, retail, marketing, advertising, merchandising and 9 more skills.
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Senior Director Retail MarketingAdidas Jan 2014 - PresentShanghai City, China
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Retail Marketing ManagerCoach Mar 2009 - Dec 2013ShanghaiRetail Marketing Manager• Responsible for planning and execution of store/customer events, area promotions, catalog/direct mailing programs and other sales promotion activities to drive sales and traffic• Responsible for recommendations to drive traffic and convert customers with sales promotions initiative• Responsible for creating and management In-store event with vendor and agency. Develop new concept of loyal customer events (i.e., fashion show) to enhance brand image for loyal customers. Communication messages must be consistent with Merchandising strategies and in-store customer experience• Strategic tied up promotion with Department stores/ Landlords.• Partner with Customer Development (CRM) to determine customer segmentation for direct mailing to maximize ROI• Monitor and analyze sales promotion results to determine cost effectiveness and future promotions. -
Marketing ManagerNew World Department Store China Limited Dec 2007 - Mar 2009Beijing• Lead & align marketing functions including, public relations, consumer events, promotions, merchandise display and POPs. Provide ongoing communication projects status to sales and merchandising team for market place management• Manage & develop direct & indirect reports by establishing clear expectation & goals to meet accountabilities, consistently evaluate performance & provide feedback• Provide Leadership & set direction to team for supporting corporate growth initiatives- Develop team talents.- Hiring, training & succession plan development.- Effective manages conflicts, seek mutually beneficial solution.
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Retail Marketing SupervisorNike Mar 2005 - Dec 2007TaiwanRetail Marketing Supervisor - 7 subordinates • Lead & align consumer messaging & retail presentation team to execute (align Brand initiatives to execute at retail) seasonal marketing campaign which connect target consumers.• Create retail marketing program integration to enhance Nike brand exposure and enhance product sales revenue. Increase consumer traffic.• Implement effective seasonal in-store marketing communication & deliver high standard Nike shop presentation and Nike branding communication through good practice and customized execution.• Drive retail growth strategy to align with sales channel plan to grow the market place.• Account marketing program integration to enhance Nike brand exposure and account’s ability to host event. -
Marketing SupervisorBmw Group Apr 2002 - Mar 2005Taiwan• Oversee & develop all seasonal visual presentation directives program execution for consumers to result in a successful presentation which drive sales• Deliver brand enhancing, inspirational and educational consumer messaging to connect with target consumers• Work as counterpart to region on concept/campaign communication & reporting. • Advertising and public relations aspects of the marketing• Communicate with advertising agencies, journalists and account executives from fields of magazine publishers, newspaper publishers and television station journalists.• New product launch press events & media planning• Product planning and management
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Account SupervisorDdb Jan 2001 - Mar 2002Taiwan• Assisted management with overall strategic and promotional plans• Developed and defined advertising concepts• Coordinate with other Asia countries in the development of advertising plans• Contributed ideas to advertising campaigns, content and design
John Yao Skills
John Yao Education Details
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The University Of British Columbia / UbcMarketing & Finance
Frequently Asked Questions about John Yao
What company does John Yao work for?
John Yao works for Adidas
What is John Yao's role at the current company?
John Yao's current role is Senior Director Retail Marketing.
What is John Yao's email address?
John Yao's email address is jo****@****das.com
What is John Yao's direct phone number?
John Yao's direct phone number is (800) 982*****
What schools did John Yao attend?
John Yao attended The University Of British Columbia / Ubc.
What skills is John Yao known for?
John Yao has skills like Marketing Strategy, Retail, Marketing, Advertising, Merchandising, Marketing Communications, Crm, Brand Management, Segmentation, Creative Direction, Business Strategy, Marketing Management.
Who are John Yao's colleagues?
John Yao's colleagues are Ryan Miles, Lety Galeano, Venu Ca, Jaydeep Gelani, Amelie Harris, Narender Kumar, Devaraju N.
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John(shanghai) Yao
China
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