John Xie Email & Phone Number

Greater Sydney Area

Execute advanced strategies for 6 RSEA websites (B2C, B2B, D2C), enhancing customer engagement and operational efficiencies. Ensure a seamless online shopping experience across all customer touchpoints with our extensive network of over 90 brick-and-mortar stores nationwide.Highlights:• Strategic Development and Execution: Developed and continuously refined the eCommerce strategy for 6 websites, enhancing the customer journey and boosting our market presence in the ANZ region by 19%.• Digital Marketing and Customer Acquisition: Utilised multi-channel digital marketing strategies to attract 6 million online visitors annually, significantly increasing both online and omnichannel in-store visits.• Website Optimisation: Implemented strategic enhancements that improved customer retention and reduced the website bounce rate by 13.6%, positioning websites as industry leaders in customer retention.

Greater Sydney Area

Managed the strategic transformation and diversification of the e-commerce product portfolio post-US ban, managing a team to enhance digital channel engagements and drive market adaptation in a challenging regulatory environment.• Led a dynamic team in a groundbreaking increase in wearable sales, achieving a 6 times rise in ordered units and securing Amazon Best Seller status in the audio category.• Implemented multi-faceted digital marketing strategies, resulting in a 5 times increase in conversion rates during peak periods and a notable double in YoY growth.• Enhanced the online product portfolio, improving market competitiveness and stock turnover by 15%, through strategic use of digital channels and market analytics.

Oversaw rapid scaling and operational strategy for a startup FMCG eCommerce business, driving the expansion of product offerings and user base through strategic initiatives.• Scaled an FMCG startup to exceptional growth, expanding from less than 1,000 to over 60,000 active users and from 50 to over 2,000 daily orders, with a strategic expansion of product range to over 20,000 SKUs.• Improved product profit margins by an average of 10%, establishing a competitive market position through strategic pricing and inventory management.

Managed comprehensive digital and traditional campaigns for high-profile clients, developing strategic roadmaps, and creating impactful content.• Managed digital and traditional marketing campaigns for major clients like Cartier and Priceline.• Developed campaign roadmaps and executed go-to-market initiatives including objectives, target audience, messaging, channels, and timelines.• Led and contributed to brainstorming sessions to create market-leading solutions.• Oversaw the creation of campaign-related content such as promotions, SMS, EDMs, landing pages, event content, scripts, and collateral materials.

Greater Sydney Area

Established an innovative e-commerce strategy targeting international travellers, and effectively bridged the gap between international and local markets, enhancing accessibility and engagement for travellers seeking Australian destinations.• Positioned the website as the Flight Centre equivalent for overseas visitors to Australia.• Established and executed a digital-first e-commerce strategy that significantly increased online customer engagement and website traffic, leveraging digital marketing and data analytics.• Developed key strategic partnerships with airlines, hotels, and travel providers, expanding offerings and driving substantial YoY revenue growth, while earning industry accolades for innovation.

Master Of Information & Communication Technology

Bachelor Of Information Technology