• Oversee operational efficiency of thirteen markets in the Eastern United States with $20MM in annual gross auction revenue.• Play instrumental role in overall development and organization of operation's infrastructure and sales platform• Establish various marketing programs and methodologies to increase customer loyalties and minimize customer attrition.• Drive expansion in current markets and assist in launch of new markets across the United States.• Develop short and long-term sales strategies to gain market share/penetration with other stakeholders to uncover new sales opportunities, develop existing sales, and increase revenue.• Track team’s operational KPIs and presented during bi-weekly meetings.• Conduct market visits to track performance, coach and build team capability. • Coordinate company-wide seller communication and mentorship program task force teams.

• Established operational objectives and work plans and delegated assignments in four markets (SWF, ATL, WDC, BOS) with $4MM in annual gross auction revenue.• Managed four market Project Managers and their frontline teams.• Ensured effective and productive working relationships with personnel at all organizational levels as well as other external contacts to meet budgetary guidelines.• Conducted performance reviews, offering praise and recommendations for improvement.• Oversaw employees, contractors, and vendors for the efficient and timely completion of projects.• Observed performance objectives for direct reports that align with organization goals, while coaching to attain objectives.• Evaluated and measure data to identify key trends in metrics.

• Achieved Sales Leadership Award during first period as a DSL in the Miami Zone.• Built and maintained strong customer relationships to generate contract renewals, promoted additional sales opportunities and resolved customer service issues within each account.• Monitored, assisted, set standards, and evaluated the district team of 8 sales reps and 6 merchandisers performance utilizing performance management tools in the Miami Zone. District was responsible for $11MM in total net revenue.• Sold locally to C&G, IBS, Drug, Dollar, and Grocery Channel in a highly diverse market.• Created and managed strategic marketing plan, budgets, and revenue objectives ensuring targets were met while controlling sales costs and expenses.• Controlled and managed sales performance by measuring and reporting results, evaluating and correcting performance and administering policies and procedures.• Coordinated with Senior Management in developing strategies in order to maintain and increase persistency through marketing and operational reports. • Implemented and achieved business plans that delivered top line growth and bottom line improvement.• Drove sales and operational initiatives aligned with national corporate objectives while managing costs, profitability, staff requirements, and accounts receivables.• Developed and maintained all internal and external corporate relationships, building strategic partnerships with national and regional partners and clients.

• Responsible for P&L, strategic planning, analysis and sales.• Managed 30+ employees in Sales, Delivery, Warehouse and Fleet within a union environment• Improved sales policies and practices, defined sales cycle, and developed standards for customer relationship management.• Increased volume and revenue in a DSD go-to market environment through sales coaching and building customer CDAs• Location was responsible for 1MM cases of raw volume and $10MM in net revenue.• Created and implemented local and national marketplace initiatives and promotions to build brand development and maximize brand performance in both high and low share markets.• Increased corporate market position and revenue by evaluating quantity, quality and cost-effectiveness of leads generated from marketing activities.

• Held Key Account Management position for leading the sales team in exceeding profit and placement goals 100% in half the allotted time for achieving the goal by identifying equipment placements to maximize ROI and training staff on how to effectively identify and manage brand placement.• Served as account call for Kroger Mid South, Dollar General, Publix, Houchens IGA, Jr. Foods and PriceLess Foods.• Led all major account presentations and contract negotiations; point person in discussions to influence decision making and win client confidence to unlock potential opportunities.• Established and maintained strong working relationship with account’s buyer, coordinators and district managers.• Accounts responsible for 3MM cases of raw volume and $31MM in net revenue. • Communicated all ad activity and promotions to Pepsi frontline employees.• Conducted facility trade tours to identify local account opportunities.• Submitted detailed weekly forecasting and created quarterly and annual business plans.• Set contractual parameters and pricing for each account.• Increased raw volume 12.9% at Houchens and 9.7% at Jr. Foods in first year of account call.• Grew total CSD share in 38 of 45 Jr. Foods and 33 of 39 Houchens accounts.

• Achieved President’s Circle of Excellence Award for outstanding selling and service in 2009.• Supervised a team of 8 bulk sales representatives and 6 merchandisers. • Identified trends and business development opportunities in assigned territory.• Conducted outside sales efforts commensurate with market opportunity to generate new business clients. • Developed and expanded territory through prospecting and lead generation, thus increasing customer base and exceeding sales quotas. Provided a professional and excellent level of customer service with existing and new.• Grew raw volume, net price, net revenue and MC$ from 2007-2010 in a high share market.• Territory was responsible for 2MM raw cases and $12MM in net revenue.

• Built and maintained relationships with a 120 accounts in Southern Maine.• Provided excellent service to assigned accounts, also create and maintain goodwill with all customers.• Presented Customer Development Agreements to accounts and maintained compliance.• Introduced new product and sold inventory into accounts.• Grew sales, market share, product distribution, space allocation.• Sold PBG equipment to IBS, C&G, drug channel and food service accounts.