● Led rebranding initiative for the College, overhauling digital and print materials following an $18.7million donation.● Direct undergraduate recruitment communications, increasing direct-from-high-school applications by 34% (Fall 2020 - Fall 2021).● Develop and execute internal and external integrated marketing campaigns, enhancing the college's reputation among students, faculty, alumni, donors and the local business community.● Create over 2,700 targeted marketing pieces including promotional videos, websites, press releases,newsletters, postcards, flyers, brochures, social media posts, PowerPoint presentations and donor reports.● Improved website traffic by 30% through SEO optimization and content development focused onrecruitment and engagement.● Increased LinkedIn followers by 260% and achieved a more than a 10% engagement rate.● Generated 800,000+ organic impressions across social media platforms.

● Oversee a $60,000 annual budget, allocating funds efficiently to support leadership development events, including venues, catering and operational needs.● Plan and organize fifteen leadership development events for 100 undergraduate participants, featuring diverse presenters at various Toledo venues.● Directed the Feed My Starving Children mobile pack event, raising $30,000 and recruiting 500 volunteers for the two-day event; 101,088 meals were packed for malnourished children around the world.

● Oversaw, proofread and edited 100+ successful projects encompassing print materials, digital media, email communications and social media campaigns.● Cultivated and strengthened client relationships by executing impactful B2B and B2C advertising campaigns.● Facilitated effective communication between clients and internal departments, including graphic design, media and digital teams.● Developed project budgets considering anticipated deliverables, labor costs and company markups.

● Managed Northeast Ohio and Western Pennsylvania territory, driving B2B and B2C sales, fostering buyer relationships and representing manufacturers.● Orchestrated seamless distribution of marketing materials to support effective sales strategies.● Collaborated with sales and marketing teams from ten+ product manufacturers, ensuring cohesive efforts.● Created and maintained an industry-focused online blog, sharing up-to-date news and trends.

● Created an integrated marketing communications plan for the 2018 calendar year.● Managed social media accounts to generate sales, build brand awareness and develop product promotions.

● Developed an aggressive marketing program to campus a community that was unfamiliar with the LA Fitness brand; promoted the development and growth of new membership in the brand-new gym.● Successfully grew the membership base to over 1,000 members within the initial two months of operation.● Provided leadership and guidance to a team of seven sales counselors, delivering comprehensive training on sales and marketing strategies to drive membership growth and raise awareness of LA Fitness.● Directed presale activities targeting prospective members before the grand opening of the facility.● Implemented a results-driven external communications plan that consistently met or exceeded sales targets.

● Attained consistent sales goal achievement, contributing to the facility's top-three district ranking for overall performance.● Fostered client relationships through various channels, including telecommunications and in-person meetings.● Proactively pursued new business opportunities through prospecting, networking, referrals and nurturing professional relationships with current club members.