John Anderson Iii, Mba Email & Phone Number

Toledo, OH, US

Toledo, Ohio Area

• Led rebranding initiative for the College, overhauling digital and print materials following an $18.7million donation.
• Direct undergraduate recruitment communications, increasing direct-from-high-school applications by 34% (Fall 2020 - Fall 2021).
• Develop and execute internal and external integrated marketing campaigns, enhancing the college's reputation among students, faculty, alumni, donors and the local business community.
• Create over 2,700 targeted marketing pieces including promotional videos, websites, press releases,newsletters, postcards, flyers, brochures, social media posts, PowerPoint presentations and donor reports.
• Improved website traffic by 30% through SEO optimization and content development focused onrecruitment and engagement.
• Increased LinkedIn followers by 260% and achieved a more than a 10% engagement rate.

Toledo, Ohio, United States

• Oversee a $60,000 annual budget, allocating funds efficiently to support leadership development events, including venues, catering and operational needs.
• Plan and organize fifteen leadership development events for 100 undergraduate participants, featuring diverse presenters at various Toledo venues.
• Directed the Feed My Starving Children mobile pack event, raising $30,000 and recruiting 500 volunteers for the two-day event; 101,088 meals were packed for malnourished children around the world.

Toledo, Ohio Area

• Oversaw, proofread and edited 100+ successful projects encompassing print materials, digital media, email communications and social media campaigns.
• Cultivated and strengthened client relationships by executing impactful B2B and B2C advertising campaigns.
• Facilitated effective communication between clients and internal departments, including graphic design, media and digital teams.
• Developed project budgets considering anticipated deliverables, labor costs and company markups.

Toledo Ohio

• Managed Northeast Ohio and Western Pennsylvania territory, driving B2B and B2C sales, fostering buyer relationships and representing manufacturers.
• Orchestrated seamless distribution of marketing materials to support effective sales strategies.
• Collaborated with sales and marketing teams from ten+ product manufacturers, ensuring cohesive efforts.
• Created and maintained an industry-focused online blog, sharing up-to-date news and trends.

Toledo, Ohio Area

• Created an integrated marketing communications plan for the 2018 calendar year.
• Managed social media accounts to generate sales, build brand awareness and develop product promotions.

Cuyahoga Falls, Ohio

• Developed an aggressive marketing program to campus a community that was unfamiliar with the LA Fitness brand; promoted the development and growth of new membership in the brand-new gym.
• Successfully grew the membership base to over 1,000 members within the initial two months of operation.
• Provided leadership and guidance to a team of seven sales counselors, delivering comprehensive training on sales and marketing strategies to drive membership growth and raise awareness of LA Fitness.
• Directed presale activities targeting prospective members before the grand opening of the facility.
• Implemented a results-driven external communications plan that consistently met or exceeded sales targets.

Toledo, Ohio Area

• Attained consistent sales goal achievement, contributing to the facility's top-three district ranking for overall performance.
• Fostered client relationships through various channels, including telecommunications and in-person meetings.
• Proactively pursued new business opportunities through prospecting, networking, referrals and nurturing professional relationships with current club members.

Toledo, Ohio, United States

Toledo, Ohio, United States

Toledo, Ohio, United States

Master Of Business Administration - Mba, Marketing Communications And Brand Management

Activities and Societies: College of Business and Innovation Advanced Leadership Academy Certification; Recognized by Beta Gamma Sigma for.

Bachelor'S Degree, Marketing

Activities and Societies: Graduate of The University of Toledo Jesup Scott Honors College; Beta Gamma Sigma, Member; The University of.