John Burnett Email & Phone Number

Reading, Gb

Reading

Areas of responsibility include:- Member of Senior Leadership Team- Leading skilled Admissions and Marketing Teams- Successfully developing a cohesive brand identity and repositioning the school- Implementing STP approach to increase value from promotional spend- Implementing digital transformation across admissions workflow- Moving the School to a customer-centred relationship marketing approachAchievements- Helping the School win Senior School of the Year in ISA Awards 2023 and a Finalist for the same award in the TES Schools Awards 2023- Helping the School go from Good to Excellent in All Areas in ISI framework- Increasing school roll from 460 to 550, whilst improving average test scores - Using technology to enable the team to manage 210% increase in enquiries- Raising proportion of girl applicants from 35% to 49%

London

Areas of responsibility include: - Leading on UCL’s marketing to European and postgraduate students, equivalent to the recruitment of over 16,000 students every year and annual income of £220m- Managing the Europe and Postgraduate Teams- Researching, implementing and evaluating a segmented marketing strategy- Developing and articulating UCL's brand strategy- Leading all stages of high profile web redesign projects - Prospective student lead for UCL’s Digital Transformation Project - Leading ongoing evaluation and customer insight projects (including with external agencies) and briefing senior decision makers- Providing marketing consultancy and training for academic departments- Managing large prospective student-facing events and representing UCL at national and international conferences and developing relationships with partner organisations.

London, United Kingdom

Areas of responsibility include:• Developing and implementing UCL’s digital communications strategy, including content strategy• Managing integrated marketing communications across digital channels to meet strategic communications objectives and strengthen UCL’s brand across international markets• Managing the digital communications team• Leading the transition to responsive web templates, including UCL’s homepage, using a plan, do, check act workflow and managing an external agency• Managing insight, design and content of UCL's top-level websites• Responsibility for SEO, UX and accessibility across top-level corporate websites• Championing UCL’s online visual identity, and overseeing production of flagship About UCL video (see below)• Leading UCL's central social media accounts, including UCLTV (YouTube), Facebook, Flickr and SoundCloud.

Swaziland

Managing a fairtrade agro-processing business and initiating and growing to scale a honey division start-up. • Working with staff, the board of trustees and key stakeholders to create a governance structure, mission statement, project goals and an operational plan• Realigning the business to supply major supermarkets as well as Fair Trade shops• Managing and building the capacity of 41 full-time employees• Writing a business case, negotiating a bank loan and managing a ZAR 2 million investment programme to grow the business and double revenue within the first year• Developing a P&L, finance and management systems• Developing a marketing strategy with clear initiatives to develop the brand• Initiating and developing national and international market linkages, with overall responsibility for customer relationship management• Managing relationships with suppliers including negotiating SLAs • Detailed quarterly reporting to donors and the board of trustees

Leading English classes for up to 40 students, designing learning materials and lesson plans, as well as organizing and leading an English Summer camp for 120 high school students

• Successfully implementing a £3 million EU, education and training project:• Lead partner working with 11 partner organisations, delivery teams and stakeholders

Professional Diploma In Marketing, Marketing And Marketing Management, Merit

United States And Latin American Studies With Spanish, Culture Studies With Spanish

Activities and Societies: Spanish Society, American Studies social secretary2:1 overall with a 1st for my final year disseratation

International Relations, Culture Studies With Spanish

International Relations, Culture Studies With Spanish