John Burnett Email & Phone Number

Reading, GB

Reading

Areas of responsibility include:- Member of Senior Leadership Team- Leading skilled Admissions and Marketing Teams- Successfully developing a cohesive brand identity and repositioning the school- Implementing STP approach to increase value from promotional spend- Implementing digital transformation across admissions workflow- Moving the School to a.

London

Areas of responsibility include: - Leading on UCL’s marketing to European and postgraduate students, equivalent to the recruitment of over 16,000 students every year and annual income of £220m- Managing the Europe and Postgraduate Teams- Researching, implementing and evaluating a segmented marketing strategy- Developing and articulating UCL's brand.

London, United Kingdom

• Areas of responsibility include:
• Developing and implementing UCL’s digital communications strategy, including content strategy
• Managing integrated marketing communications across digital channels to meet strategic communications objectives and strengthen UCL’s brand across international markets
• Managing the digital communications team
• Leading the transition to responsive web templates, including UCL’s homepage, using a plan, do, check act workflow and managing an external agency
• Managing insight, design and content of UCL's top-level websites

Swaziland

• Managing a fairtrade agro-processing business and initiating and growing to scale a honey division start-up.
• Working with staff, the board of trustees and key stakeholders to create a governance structure, mission statement, project goals and an operational plan
• Realigning the business to supply major supermarkets as well as Fair Trade shops
• Managing and building the capacity of 41 full-time employees
• Writing a business case, negotiating a bank loan and managing a ZAR 2 million investment programme to grow the business and double revenue within the first year
• Developing a P&L, finance and management systems

Leading English classes for up to 40 students, designing learning materials and lesson plans, as well as organizing and leading an English Summer camp for 120 high school students

• Successfully implementing a £3 million EU, education and training project:
• Lead partner working with 11 partner organisations, delivery teams and stakeholders

Professional Diploma In Marketing, Marketing And Marketing Management, Merit

United States And Latin American Studies With Spanish, Culture Studies With Spanish

Activities and Societies: Spanish Society, American Studies social secretary2:1 overall with a 1st for my final year disseratation

International Relations, Culture Studies With Spanish

International Relations, Culture Studies With Spanish