John Burnett

John Burnett Email and Phone Number

Director of External Relations @ Leighton Park School
Reading, GB
John Burnett's Location
Reading, England, United Kingdom, United Kingdom
John Burnett's Contact Details

John Burnett personal email

n/a
About John Burnett

I am a Chartered Marketer with expertise across digital channels. I'm driven by education and the exciting potential of a better world. I seek ways to foster and define shared values and give them purpose and currency. I’ve enjoyed helping Leighton Park go from ‘good’ to ‘excellent in all areas’, and now to Senior School of the Year in The ISA Awards 2023-2024.Key skills- Branding- Strategic marketing- Developing high-performing teams- Crafting campaigns- Audience research and analysis

John Burnett's Current Company Details
Leighton Park School

Leighton Park School

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Director of External Relations
Reading, GB
Website:
leightonpark.com
Employees:
107
John Burnett Work Experience Details
  • Leighton Park School
    Director Of External Relations
    Leighton Park School
    Reading, Gb
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  • Leighton Park School
    Director Of Marketing And Admissions
    Leighton Park School May 2017 - Present
    Reading
    Areas of responsibility include:- Member of Senior Leadership Team- Leading skilled Admissions and Marketing Teams- Successfully developing a cohesive brand identity and repositioning the school- Implementing STP approach to increase value from promotional spend- Implementing digital transformation across admissions workflow- Moving the School to a customer-centred relationship marketing approachAchievements- Helping the School win Senior School of the Year in ISA Awards 2023 and a Finalist for the same award in the TES Schools Awards 2023- Helping the School go from Good to Excellent in All Areas in ISI framework- Increasing school roll from 460 to 550, whilst improving average test scores - Using technology to enable the team to manage 210% increase in enquiries- Raising proportion of girl applicants from 35% to 49%
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  • University College London
    Recruitment And Liaison Manager (Postgraduate And Europe)
    University College London May 2009 - May 2017
    London
    Areas of responsibility include: - Leading on UCL’s marketing to European and postgraduate students, equivalent to the recruitment of over 16,000 students every year and annual income of £220m- Managing the Europe and Postgraduate Teams- Researching, implementing and evaluating a segmented marketing strategy- Developing and articulating UCL's brand strategy- Leading all stages of high profile web redesign projects - Prospective student lead for UCL’s Digital Transformation Project - Leading ongoing evaluation and customer insight projects (including with external agencies) and briefing senior decision makers- Providing marketing consultancy and training for academic departments- Managing large prospective student-facing events and representing UCL at national and international conferences and developing relationships with partner organisations.
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  • University College London
    Acting Head Of Digital Communications
    University College London Dec 2011 - Feb 2015
    London, United Kingdom
    Areas of responsibility include:• Developing and implementing UCL’s digital communications strategy, including content strategy• Managing integrated marketing communications across digital channels to meet strategic communications objectives and strengthen UCL’s brand across international markets• Managing the digital communications team• Leading the transition to responsive web templates, including UCL’s homepage, using a plan, do, check act workflow and managing an external agency• Managing insight, design and content of UCL's top-level websites• Responsibility for SEO, UX and accessibility across top-level corporate websites• Championing UCL’s online visual identity, and overseeing production of flagship About UCL video (see below)• Leading UCL's central social media accounts, including UCLTV (YouTube), Facebook, Flickr and SoundCloud.
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  • Eswatini Kitchen
    Business Manager
    Eswatini Kitchen Feb 2007 - Apr 2009
    Swaziland
    Managing a fairtrade agro-processing business and initiating and growing to scale a honey division start-up. • Working with staff, the board of trustees and key stakeholders to create a governance structure, mission statement, project goals and an operational plan• Realigning the business to supply major supermarkets as well as Fair Trade shops• Managing and building the capacity of 41 full-time employees• Writing a business case, negotiating a bank loan and managing a ZAR 2 million investment programme to grow the business and double revenue within the first year• Developing a P&L, finance and management systems• Developing a marketing strategy with clear initiatives to develop the brand• Initiating and developing national and international market linkages, with overall responsibility for customer relationship management• Managing relationships with suppliers including negotiating SLAs • Detailed quarterly reporting to donors and the board of trustees
  • Japan Exchange And Teaching Program(Me) (Jet)
    Jet Associate
    Japan Exchange And Teaching Program(Me) (Jet) Aug 2005 - Aug 2006
    Leading English classes for up to 40 students, designing learning materials and lesson plans, as well as organizing and leading an English Summer camp for 120 high school students
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  • Education Action International
    Project Manager
    Education Action International Sep 2004 - Jul 2005
    • Successfully implementing a £3 million EU, education and training project:• Lead partner working with 11 partner organisations, delivery teams and stakeholders

John Burnett Skills

Marketing Strategy Social Media Market Research Strategic Communications Strategic Planning Marketing Management Seo Crm Strategy Research Digital Marketing Training Project Management Social Media Marketing Event Management Editing Digital Communication Strategy Integrated Marketing Communications Planning Leadership Public Relations Integrated Marketing Higher Education User Centered Design Managing User Experience Strategy Entrepreneurship Business Performance Management Leadership Management Continuous Improvement Advertising Team Leadership

John Burnett Education Details

Frequently Asked Questions about John Burnett

What company does John Burnett work for?

John Burnett works for Leighton Park School

What is John Burnett's role at the current company?

John Burnett's current role is Director of External Relations.

What is John Burnett's email address?

John Burnett's email address is jo****@****l.ac.uk

What is John Burnett's direct phone number?

John Burnett's direct phone number is +4420310*****

What schools did John Burnett attend?

John Burnett attended Chartered Institute Of Marketing, King's College London, U. Of London, Tecnológico De Monterrey, University Of California, Davis.

What are some of John Burnett's interests?

John Burnett has interest in Cultural Studies, Personal Development, Sport.

What skills is John Burnett known for?

John Burnett has skills like Marketing Strategy, Social Media, Market Research, Strategic Communications, Strategic Planning, Marketing, Management, Seo, Crm, Strategy, Research, Digital Marketing.

Who are John Burnett's colleagues?

John Burnett's colleagues are Zack Bassman, Nicola Jenkins, Nikki Roberts, Jane Fenech, Sarah Clarke, Alice Ledson, Fathima Fazmina.

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