John Dominguez Email & Phone Number

San Francisco, Ca, Us

San Francisco, California, Us

Lead a team of product marketers with coverage across Splunk's security portfolio of products • Splunk Enterprise Security (SIEM) • Splunk Security Orchestration Automation & Response (SOAR) • Splunk User Behavior Analytics • Splunk Attack Analyzer • Splunk Threat Research Team • Splunk SURGe

San Jose, Ca, Us

Lead product marketing for Cisco Next Generation Firewalls (NGFW)

San Jose, Ca, Us

Product Marketing Manager for Cisco's Advanced Malware Protection (AMP) Solution in the Security Products and Solutions Group.Manage product marketing for AMP, including:• Marketing strategy• Messaging and positioning• Content creation• Sales and partner enablement• Product launches• Customer briefings and product evangelism• Demand generation

San Jose, Ca, Us

Demand GenerationBuilt multi-medium demand generation campaigns across multiple Cisco technology groups; utilized inbound and outbound tactics (SEO, retargeting, co-branded landing pages, social media, 3-touch email, telemarketing, direct mail) to generate sales qualified leads; campaigns are executed by team of partner marketing managers (mConcierge program) Led effort in the switching business to encourage partners to spend virtual wallet dollars to fund co-marketing demand generation campaigns to generate $39M in sales qualified leads Built dashboard to track lead generation and performance of partner marketing managers across all three regional Partner Demand Center marketing teams, allowing us to identify and quickly act on high value marketing qualified leads in waiting, convert a higher percentage of leads, and provide instant feedback to partner marketing managers on their performance Go-To-Market Product CampaignsBYOD Solutions and Next Gen Network Switching global marketing campaign “play” lead, responsible for campaign development, partner and customer segment targeting, soft and hard offer development, product and to-partner messaging Developed marketing campaign playbook, call guide, and asset development (email, telemarketing, and social media partner and customer journeys) Channel MarketingLaunched a new channel partner engagement model that personalizes partner involvement in product launch activities Constructed a partner-specific portal and created personalized launch assets for our top-tier partners responsible for more than $335 million in revenue in FY2012 Crafted messaging and communications for partner-led call to action correspondence Achieved email open rate of 77% and increased partner sales engagement by 2140% (increased rep engagement with a typical campaign by a factor of 21.4, from 10 reps per campaign to 224).

San Jose, Ca, Us

Developed Go-To-Market Strategy for Cisco’s IPv6 solution for service providersEstablished State-of-the-Union for IPv6 technology, including a detailed customer segmentation, competitive analysis and market sizing, based on market researchRecommended the implementation of a new positioning and messaging campaign and five new promotional vehicles to drive sales and increase brand awareness

South San Francisco, California, Us

Developed innovative physician promotional solutions and implementation plan to increase market share of $7.3B Avastin oncology brand; presented recommendations to franchise VP and gained approval for implementation in 2012

Santa Monica, Ca, Us

Founded Vantage Prep, an educational services company that provides academic assistance and SAT preparation services. Started the business out of an interest in education and teaching, and to address a consumer need for affordable and innovative standardized test preparation services in Los Angeles.Wrote original curriculum and course materials for each type of standardized test service that we offer with an eye towards ease of learning for students and instructors.Developed training for one-on-one tutors and classroom instructors.Manage scheduling, payroll, logistics, and marketing efforts. Established relationships with high schools throughout Los Angeles to offer our services to students. Utilized the web and online advertising to promote the company and grow clientele.Offer free SAT Group Courses to students at high schools in less fortunate neighborhoods.Garnered a growing clientele, and employed 14 instructors skilled in SAT, SAT II, AP, and academic subject instruction, as well as college admissions consulting.

Elmhurst, Illinois, Us

Managed a Parcel Packing Department of 40 team members responsible for about 18,000 shipments a day.

Elmhurst, Illinois, Us

Managed Accounts Receivable department of 30 account managers responsible for multi-million dollar open receivables balance.

Elmhurst, Illinois, Us

Assigned to various areas within the organization with an expectation to research, address, and resolve existing operational problems.Successfully planned, coordinated, and facilitated the move of a Packing and Shipping department consisting of 55 employees and $400,000 of equipment to a new area of the warehouse.Analyzed and categorized the company’s export work and distributed the work to the national branches best equipped to process it efficiently. The export transition allowed us to increase control, specialize, and reduce risk and errors.

Ba, Economics, International Relations

Mba With High Distinction, Strategy And Marketing