Celly Nu is a pre-revenue, early-stage research and development company that intends on developing and manufacturing consumer products in the dietary supplement industry. Celly Nu is primarily focused on developing its business through certain intellectual property assets to create recreational and consumer prototype products that are expected to alleviate inebriation due to excessive alcohol consumption.

• In this general management position, I lead the U.S. business unit of Element Nutritional Sciences (Rejuvenate brand). Functions in my purview include sales (retailer, broker, and distributor), marketing, innovation, strategy and commercial plus matrix accountability and leadership for R&D, Product Supply, Knowledge & Insights, Finance and Legal. Achievements:• 2021 Full Year sales - revenue growth of 156% year-over-year, added all 589 Sam’s Club locations• Q1 2022 sales - record revenue, year-over-year growth rate of 521%, over 16,000 points of distribution

• Founding Partner of LEGENDS Access a World Class Sports Marketing Firm focused on connecting Legends of Sports & Entertainment with the iconic brands of corporate partners to make a lasting positive difference. Partner, Ray Lewis legend and NFL Hall of Fame.Achievements:• Developed partnerships with MillerCoors, Sports Illustrated, UPS and Capital One. These partnerships included paid appearances, influencing programs, and event production.• The Gold Jacket Party for a Purpose Celebration (Super Bowl LIII, The Porsche Experience, Atlanta GA). Sold Out Event including 200 celebrity guests and Hall of Fame Athletes. Major Sponsors included Georgia Power, Porsche USA, and Tito’s Vodka.• The Century Celebration (Super Bowl LIV, Seminole Hard Rock Hotel and Casino, Miami FL) in partnership with Vayner Sports. Sold Out Event and included over 50 of the top 100 NFL Players of all time. Major Sponsors included Louis XIII, Rolls Royce, Cigar Aficionado & Sports Illustrated.

• In this Coca-Cola North American leadership role, I led a $1 billion P&L with ownership of the Sysco Foodservice Distributor customer. Functions under my leadership included sales, marketing, innovation, strategy and commercial plus matrix accountability and leadership for Field Execution, Product Supply, Category Management, Finance and Legal. • Sysco is The Coca-Cola Company’s largest broadline foodservice distribution customer in North America. • Product Responsibilities included the full Coca-Cola Portfolio - Fountain, Freestyle Cartridges, Bottles, Cans, Chilled Juice, Frozen Juice Concentrate, Roast & Ground Coffee, Liquid Concentrated Coffee, Brewed Tea, Shelf-Stable Dispensed Juice, Aseptic Juice Boxes, Frozen Juice Cups, Smoothies & Bar Mixers as well as brands with Coca-Cola investments.• Collaborated with counterparts to efficiently transport Coca-Cola North America products to key strategic customers including Wendy’s, Subway, Sodexo, Compass, Aramark, Burger King, Hilton, IHG & Jimmy John’s.Achievements: • Successful turnaround of a declining business unit leading to a +6% annual volume growth rate with gross profit increases outpacing case volume growth. • Earned Sysco’s Supplier Excellence Award as one of Sysco’s Top 12 worldwide suppliers out of over 2K suppliers with criteria including - portfolio volume growth, incremental gross profit contribution, category expertise, strategic alignment, system support, innovation, and operational excellence.

• Led an organization responsible for the management, acquisition and retention of multi-year, strategic marketing, and distribution rights agreements with key strategic partners. These partners included Pro Sports Teams/Venues, Theme Parks, Colleges & Universities, Entertainment Venues, and NASCAR Tracks.• Team consisted of 10 direct associates and indirectly over 100+ associates, all responsible for day-to-day customer leadership, contractual compliance, and execution. • Ownership of the business unit’s Marketing Asset portfolio including the Atlanta Falcons, Atlanta Braves, Madison Square Garden, Boston Red Sox, Walt Disney World, Universal Studios, NASCAR Tracks, Boston Bruins, NY Knicks, Univ. of GA, Boston College, Univ. of Alabama, the Atlanta Hawks and many more.Achievements: • Grew Business Unit case volume +15% and gross profit +40%.• Pioneered a strategic partnership investment framework, resulting in the retention or conversion of over 80% of the prioritized colleges/universities and a 20% savings vs budget.• Developed and led the Strategic Partnership Investment Committee. This structure and process was adopted across Coca-Cola’s North American Business Unit. • Achieved incremental gross profit growth of over $1M as part of a successful strategic replan and flawless execution at Walt Disney World and Universal Studios Orlando.

Led the commercial and execution strategy for the Northeast US across all Foodservice, Distributor and Wholesale customers. Responsibilities included comprehensive channel strategy development, brand and category marketing, emerging brand launches, revenue growth management, customer/consumer and multicultural programming, sales capabilities development, category management and transformational initiatives. This role was instrumental in developing winning commercial strategies and business plans that delivered sustainable revenue growth and profitability for the Coca-Cola System.

Responsible for a high-performing, cross-functional team maximizing the value of $30+ million in annual marketing investments with Northeast US Sports, Entertainment and College Properties. Responsibilities also included developing innovative marketing and business approaches that resulted in increased revenue and brand share. Our team was responsible for the end to end general management of these assets to include consumer analytics, opportunity evaluation, sales, negotiations, marketing execution (in venue and in market), partnership management and industry relationships. Assets included: Harvard University, New Jersey Devils, Baltimore Orioles, Boston College, Boston Bruins, Boston Red Sox, Madison Square Garden & the American Museum of Natural History.

General Management responsibility for the profitable and sustainable growth of all Coca-Cola Company brands sold within the Greater Boston Region. This location accounted for over $100 million in revenue with a team of 350 union & non-union employees across all channels including foodservice, wholesale and retail. Fully reorganized this low-performing unit & delivered 103% of operating income plan.Decreased operating expenses by $500,000 and re-invested in high-potential associates.Led union CBA negotiations with RWSU Local #513, gaining greater flexibility on critical work rules.

General Management responsibility for the profitable and sustainable growth of all Coca-Cola Company brands sold within the Sales Center's geography. This location accounted for over $40 million in revenue with a team of 150 union & non-union employees as well as all channels (foodservice, wholesale and retail).