John Agoglia Email & Phone Number

Hartford, Ct, Us

Dublin , Ca, Us

- Partner closely with SMEs, writers, and producers to align objectives and craft compelling assets for B2B, -SaaS, service, and membership organizations.- Develop and innovate impactful storytelling techniques by producing dynamic digital content that captivates audiences and fosters an interactive and engaging online customer experience that connects with the audience.- Apply creative design skills to produce a wide array of customer engagement materials, including eGuides, blog posts, case studies, checklists, and infographics, to educate and engage users throughout the customer journey. - Oversee and optimize the performance of content assets by regularly reviewing data on their usage, impact, and effectiveness, implementing improvements that enhance engagement and align with strategic business goals.

- Serve as an inbound and content marketing specialist, writer, and editor for B2B, service, membership, and non-profit organizations.- Handle a large client book including Acelity, AcuYogaMama, Athletic Business Media, Atwood Consulting, Brafton, Equilibrium Spa, G3 Communications, GymIt, Icon Health & Fitness, Life Fitness, Mission Fitness, Penton Media, Shrewsbury Health & Racquet Club, Veteran’s Acupuncture Care, World Shoe Association, and others.- Devise, execute, and track lead-generation campaigns to drive business growth and engagement.- Perform content audits to assess the effectiveness of existing content, identify gaps, and provide recommendations for improvement.- Analyze content performance metrics and provide insights to optimize content strategies and achieve desired outcomes.

Marlborough, Massachusetts, Us

- Headed digital strategy for business planning, marketing communications, and digital campaigns to ensure timely project completion within budget and delivering measurable ROI.- Succeeded in managing a high-performing team of four, including internal staff and freelance contributors, to ensure alignment with project goals.- Responsible for the management of third-party providers to ensure that project deadlines were met, and business objectives were successfully achieved.- Took the lead in supervising digital marketing channels such as automation, search, retargeting, social media, display advertising, and content marketing to maximize engagement.- Increased conversion rates by 40% year-over-year and expanded the owned email list by over 1500% by implementing email campaigns, blogs, and landing pages.

Franklin, Ma, Us

-Taught a variety of undergraduate communications and media courses.-Designed in-person classes to cater to diverse student capacities and learning styles.

Newton, Ma, Us

– Taught a variety of undergraduate and graduate communications and media courses.-Designed online and in-person classes to cater to diverse student capacities and learning styles.– Utilized a theoretical and historical view of communications and media and combine that with a connected learning philosophy to help students understand the relevancy and application of materials learned in class in “real world” situations. – Classes taught: Introduction to Media, Graduate Advertising, Professional Communications, Media and Communications Research, Writing for the Media, Writing for Public Relations, Public Speaking

Marlborough, Ma, Us

-Crafted and maintained an editorial calendar and style guide to streamline content production and ensure consistency.- Authored and refined blogs, infographics, white papers, and digital assets to support content marketing strategies.- Applied SEO strategies, monitored performance metrics, and conducted A/B testing to enhance visibility and effectiveness.- Enhanced overall campaign performance by boosting email click-through rate by more than 12%.- Achieved a 40% year-over-year increase in conversion rates by launching and optimizing email marketing and landing page campaigns.- Grew blog subscription rate by 200% year-over-year using HubSpot's tools and strategies.

Successfully redesigned and refocused magazine to reflect a new editorial mission.Defined and controlled the editorial budget and calendarEstablished strategic partnerships-Contributed content to leading trade show and conference

-Delivered cutting-edge news and content to help fitness retailers do their business better. -Helped launch the Health & Fitness Business Conference and Expo, also serving as Content Director.-Launched the industry's first e-newsletter.-Managed staff of reporters, designers, and freelancers

Master Of Science (Ms), Communications/Integrated Marketing

Bachelor'S Degree, Community Studies

Associate Of Arts And Sciences (A.A.S.), Marketing

Media