Growth. Develop and execute the sales, marketing, and customer success strategies for WeVideo's education business • growing revenues in edu business 6x• growing paid user base in K12 8x • manage 15-17 (sales, marketing, customer success, thought leadership)• member of the senior leadership team – defining company strategy and reporting to the board• panelist/speaker with partner organizations and at high-profile events (Google Edu, SXSW, ISTE)Responsibility: growth in education. Including management, budgeting, reporting, hands-on selling to key accounts, hiring, managing and coaching the sales, marketing, and customer success teams, defining operational toolsets and processes, forecasting and reporting to CEO and board members; assuming overall responsibility for WeVideo’s growth in education; revenues and active users, new and renewal business, products and services. Additionally, establish and maintain close relationships with education thought leaders, vendor and reseller partners, and key school district administrators in technology and curriculum, understand and translate industry trends, and monitor the K12 and higher education segments from a high level as well as in education technology. Sector: SaaS, edtech, k12

WeVideo extends the ways learners can express themselves and their ideas. We help schools fulfill their commitment to future-readiness by providing a collaborative, safe and secure creativity toolset built for education. Well loved by teachers and students, WeVideo is used in over 6000 schools who are putting 21st century skills into practice.Develop and execute the sales and customer success strategies - including sales planning and execution, hands on selling to key accounts, hiring, managing and coaching the sales and customer success teams, defining sales and CS tool sets and processes, forecasting and reporting to CEO and board members; assuming overall responsibility for WeVideo’s revenues for education; new and renewal business, products and services.

Connect for Education - With over ten years experience in music, digital publishing, online course design, and content and learning platform services, C4E is a leading developer/publisher of interactive webtexts for college general education courses. C4E also partners with universities and other publishers to bring content, courses and programs online. My role at C4E: hire and manage the sales, marketing, and customer success teams, develop and execute the sales, marketing and customer success strategies - including market analysis and go-to-market plans for new products, lead and demand generation, inbound sales process, retention strategy and customer experience, sales planning and execution, strategic partnerships, acquisition and management of marketing automation, CRM and analytics tool sets and processes (Marketo, Salesforce, Tableau, Axure, etc.), forecasting and reporting to president and partners; assuming overall responsibility for C4E's revenues for our academic business.

Develop and execute the strategy for sales and marketing - including market needs analysis, competitive research, go-to market strategy for new products, lead and demand generation, retention strategy and customer experience, sales planning and execution, acquiring new business and managing existing accounts.

Building an inside sales program for the EDU business unit that used customer data to drive outbound campaigns for new, cross, and upsell business. Leadership role in developing key aspects of Avid education business for audio and music products, including the formation of a site licensing program for software sales in the US market, the development of a cross-brand integration plan for selling Avid solutions into k-college, and transitioning education sales from a direct to a reseller/partner focus.

lecture, teach, plan, prepare, write, tutor, grade, meet.

Authored printed and multimedia training books; delivered training sessions for end users, resellers and ambassadors - via face to face sessions, live and recorded webinars and videos; presented at trade shows and conferences including Mac World Expo, NECC, NAMM, ISTE, etc.

lecture, teach, plan, prepare, write, tutor, grade, meet.