John Licata Email & Phone Number

Ventura, Ca, Us

Leader of the Product Team on Connected TV. We have seen 10X growth in the business through a series of product investments. Working very closely with our business development and client services team we structured a fast, iterative plan to bring value to clients. This lead to the following:- Grown our monthly spend by 10X over 3.5 years- Established TTD as the leader in Connected TV Advertising- Became the leading product growth engine at the company

Ventura, Ca, Us

Tasked with re-imagining the Data Management Platform for TTD.- Created a vision for first and third-party data management- Successfully sold the vision to executive leadership

Took a gap year to fulfill a dream of designing and building a custom home. This was an incredible career growth giver as we were able to see it from inception to completion. Things learned:- Every job in creating something magnificent is vital. From sawing lumber to clean up. Passion for all of it is essential.- Diverse perspectives are vital in anything you do. It is especially true in home building where there are many ways to do something...and wading through to find the best way is hard, but worth it.- People are everything. When you build something meaningful and lasting...you don't see the object as much as the amazing talent that made it happen.We will never forget this, and how rare and rewarding to live in it each day with gratitude.

Menlo Park, Ca, Us

Facebook was an amazing company to work for. I learned what 'move fast' really means while there. Great technical leadership and the best tooling anywhere I have worked. They also know how role definition can enable people to do their best work.I was given the Atlas Product to finish and go to market. We moved a legacy ad tech platform to the FB stack and iterated on top of it.- Lead the Core Ad Server release- Built a new video ad server from inception to completion in 9 mos- Added role based permissionsWith the growth of supply in FB and Instagram, the need for Atlas lessened so we closed that business and moved to Measurement.- On measurement I lead the team building a framework for all up experience before leaving for my gap year.

Redmond, Washington, Us

- Launched the Bing UX framework- Co-creator of contextual navigation (adopted across search engines)- Re-imagined and released a new Bing Client, driving 50% increase in engagement

Redmond, Washington, Us

Managed the cross functional platform team supporting Flight Sim, Train Sim, and Commercial Sim.- Componentization of the simulation, rendering and art pipelines - Restructured and organized teams to support multiple sims.Aces the studio was unfortunately shut down during the 2008 market correction. But, Flight Sim is back as of 2020!

Redmond, Washington, Us

Brought the most immersive, interactive version of FS to date to market. 1 Million copies sold!- Leveled up the aircraft, models, terrain and added a gaming element in FSX released October 2006.- Re-started the Train Simulator franchise

Redmond, Washington, Us

Lead the telephony and web client teams. - Transitioned the team from Placewhere (acquisition) to Microsoft. - Branding changes to Live Meeting. - Basic improvements to user interaction and telephony infra.

Redmond, Washington, Us

What if all of the standard forms you create could be as simple to interact with as an email message? What if they were in fact part of Outlook, and all the server-side mechanics were hidden behind a very familiar interface you were in every day? This was the idea behind Gideon- Created a proposal for an incubation project - Staffed the project with 5 very senior discipline experts - Built a basic proof of concept- Sold the idea to senior leadership at Dynamics

Redmond, Washington, Us

Microsoft 'NetDocs' exploration. Lead the basic services team on a re-imagination of Office project. - Created a system for network based delivery of app components - Received a patent US-2005131971-A1 with teammates- Created a product plan for InfoPath, the successor to NetDocs

Redmond, Washington, Us

Lead the PM team delivering of the earliest web applications. Casablanca was a JS based web app with all of the basic document editing features. This was very early, built with Scott Isaacs one of the founders of Dynamic HTML. - Staffed a PM Team - Created a basic set of capabilities- Sold the idea to MSN as the new app for Communities

Redmond, Washington, Us

Built foundational server features to enable site hosting and page management. This served as a foundational set of work for what came to be Sharepoint. - File locking and management- Bulk upload of files

Redmond, Washington, Us

Refined and expanded Microsoft PivotTables to add Pivot Charts. Release manager for Excel 97.- Shared workbooks- Basic use (angled text, indent in cell, rotated text, cell outlines)- Mac Excel lead- Lead Far East Excel product team

Wilsonville, Or, Us

PM and software engineer founding the SAFIRE night vision system for the Royal Danish Navy. - Designed and developed passive range-finding algorithms- Focus athermalization algorithm to automatically adjust focus during temperature change- Focal plane array thermal measurement calibration- Delivered a composite FLIR system to the Japanese Maritime Safety Agency

Melbourne, Florida, Us

Part-time systems engineer at FMC while completing my BS Aeronautics at SJSU. - Light Armored Vehicle – Air Defense systems analysis- Supplier quality assurance assessments for projects