John Licata

John Licata Email and Phone Number

Product Leader
John Licata's Location
Greater Seattle Area, United States, United States
About John Licata

There are three things that have been true of every success in my career. First, putting the team and customer in the center of everything we do. Love the team. Love the customer. Listen. Second, thinking deeply about our work. That doesn't mean wait until it is fully understood. Race to depth by building something fast to test the idea. Finally, being humble and honest. Cultivating relationships of open, candid communication with care builds long standing trust.

John Licata's Current Company Details

Product Leader
John Licata Work Experience Details
  • The Trade Desk
    Director Of Product Management
    The Trade Desk Jan 2020 - Aug 2023
    Ventura, Ca, Us
    Leader of the Product Team on Connected TV. We have seen 10X growth in the business through a series of product investments. Working very closely with our business development and client services team we structured a fast, iterative plan to bring value to clients. This lead to the following:- Grown our monthly spend by 10X over 3.5 years- Established TTD as the leader in Connected TV Advertising- Became the leading product growth engine at the company
  • The Trade Desk
    Principal Product Manager
    The Trade Desk Sep 2018 - Jan 2020
    Ventura, Ca, Us
    Tasked with re-imagining the Data Management Platform for TTD.- Created a vision for first and third-party data management- Successfully sold the vision to executive leadership
  • Career Break
    Gap Year
    Career Break May 2017 - Aug 2018
    Took a gap year to fulfill a dream of designing and building a custom home. This was an incredible career growth giver as we were able to see it from inception to completion. Things learned:- Every job in creating something magnificent is vital. From sawing lumber to clean up. Passion for all of it is essential.- Diverse perspectives are vital in anything you do. It is especially true in home building where there are many ways to do something...and wading through to find the best way is hard, but worth it.- People are everything. When you build something meaningful and lasting...you don't see the object as much as the amazing talent that made it happen.We will never forget this, and how rare and rewarding to live in it each day with gratitude.
  • Meta
    Product Manager
    Meta Dec 2014 - May 2017
    Menlo Park, Ca, Us
    Facebook was an amazing company to work for. I learned what 'move fast' really means while there. Great technical leadership and the best tooling anywhere I have worked. They also know how role definition can enable people to do their best work.I was given the Atlas Product to finish and go to market. We moved a legacy ad tech platform to the FB stack and iterated on top of it.- Lead the Core Ad Server release- Built a new video ad server from inception to completion in 9 mos- Added role based permissionsWith the growth of supply in FB and Instagram, the need for Atlas lessened so we closed that business and moved to Measurement.- On measurement I lead the team building a framework for all up experience before leaving for my gap year.
  • Microsoft
    Principal Pm Lead, Bing
    Microsoft Feb 2009 - Aug 2014
    Redmond, Washington, Us
    - Launched the Bing UX framework- Co-creator of contextual navigation (adopted across search engines)- Re-imagined and released a new Bing Client, driving 50% increase in engagement
  • Microsoft
    Group Manager, Aces Studio
    Microsoft Oct 2006 - Jan 2009
    Redmond, Washington, Us
    Managed the cross functional platform team supporting Flight Sim, Train Sim, and Commercial Sim.- Componentization of the simulation, rendering and art pipelines - Restructured and organized teams to support multiple sims.Aces the studio was unfortunately shut down during the 2008 market correction. But, Flight Sim is back as of 2020!
  • Microsoft
    Group Program Manager, Aces Studio
    Microsoft Jan 2004 - Oct 2006
    Redmond, Washington, Us
    Brought the most immersive, interactive version of FS to date to market. 1 Million copies sold!- Leveled up the aircraft, models, terrain and added a gaming element in FSX released October 2006.- Re-started the Train Simulator franchise
  • Microsoft
    Principal Pm Lead, Live Meeting
    Microsoft Feb 2003 - Jan 2004
    Redmond, Washington, Us
    Lead the telephony and web client teams. - Transitioned the team from Placewhere (acquisition) to Microsoft. - Branding changes to Live Meeting. - Basic improvements to user interaction and telephony infra.
  • Microsoft
    Engineering Manager, Project Gideon
    Microsoft Jan 2001 - Feb 2003
    Redmond, Washington, Us
    What if all of the standard forms you create could be as simple to interact with as an email message? What if they were in fact part of Outlook, and all the server-side mechanics were hidden behind a very familiar interface you were in every day? This was the idea behind Gideon- Created a proposal for an incubation project - Staffed the project with 5 very senior discipline experts - Built a basic proof of concept- Sold the idea to senior leadership at Dynamics
  • Microsoft
    Lead Product Manager, Project Netdocs
    Microsoft Oct 1999 - Jan 2001
    Redmond, Washington, Us
    Microsoft 'NetDocs' exploration. Lead the basic services team on a re-imagination of Office project. - Created a system for network based delivery of app components - Received a patent US-2005131971-A1 with teammates- Created a product plan for InfoPath, the successor to NetDocs
  • Microsoft
    Group Program Manager, Project Casablanca
    Microsoft Apr 1999 - Oct 1999
    Redmond, Washington, Us
    Lead the PM team delivering of the earliest web applications. Casablanca was a JS based web app with all of the basic document editing features. This was very early, built with Scott Isaacs one of the founders of Dynamic HTML. - Staffed a PM Team - Created a basic set of capabilities- Sold the idea to MSN as the new app for Communities
  • Microsoft
    Senior Program Manager, Front Page
    Microsoft Aug 1997 - Apr 1999
    Redmond, Washington, Us
    Built foundational server features to enable site hosting and page management. This served as a foundational set of work for what came to be Sharepoint. - File locking and management- Bulk upload of files
  • Microsoft
    Senior Program Manager Lead, Excel
    Microsoft Feb 1995 - Aug 1997
    Redmond, Washington, Us
    Refined and expanded Microsoft PivotTables to add Pivot Charts. Release manager for Excel 97.- Shared workbooks- Basic use (angled text, indent in cell, rotated text, cell outlines)- Mac Excel lead- Lead Far East Excel product team
  • Flir Systems
    Software Engineer/Pm
    Flir Systems Jan 1990 - Feb 1995
    Wilsonville, Or, Us
    PM and software engineer founding the SAFIRE night vision system for the Royal Danish Navy. - Designed and developed passive range-finding algorithms- Focus athermalization algorithm to automatically adjust focus during temperature change- Focal plane array thermal measurement calibration- Delivered a composite FLIR system to the Japanese Maritime Safety Agency
  • Harris Corporation
    System Engineer
    Harris Corporation Jun 1984 - Jan 1990
    Melbourne, Florida, Us
    Part-time systems engineer at FMC while completing my BS Aeronautics at SJSU. - Light Armored Vehicle – Air Defense systems analysis- Supplier quality assurance assessments for projects

John Licata Education Details

  • San José State University
    San José State University
    Aeronautics

Frequently Asked Questions about John Licata

What is John Licata's role at the current company?

John Licata's current role is Product Leader.

What schools did John Licata attend?

John Licata attended San José State University.

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