John Lipka Email & Phone Number

St. Augustine - Cocoa Beach, Florida, United States

• Managed projects with distributor partners to create and facilitate volume growth across priority brands & maintain current customer relationships• Developed and implemented reporting for accounts not called upon by distributor partners, identifying gaps and growing priority brand and Core SKU distribution • Successfully creates numerous regional accounts, showcasing both current and new trends and growth opportunities• Generated 15% growth across priority brands on rolling 12mo scale• Coordinated and implemented weekly work/with’s to ensure customer relationship growth, resulting in +5% growth of premium brands over FL average• Created and implemented staff education for accounts for ultra-premium & luxury brands to drive key growth opportunities and increase market awareness of exclusive brands

Daytona Beach Shores, Florida, United States

• Manage sales, inventory, and staffing of a 10,000+ Sq. Ft. alcohol beverage retail unit• Develop merchandising guidelines to drive sales and improve consumer shopping experience• Prepare sales reports and strategies to ensure blended store margins of +40%• Negotiate store orders with wholesalers to ensure shelf pricing standards• Mentor 20+ team members to ensure customer satisfaction and shopping experience driving sales to increase basket ring• Focus customer sales experience by one-to-one selling • Drive margin and increase store revenue by 30% month over month during peak season for forecast of $300k a month• Manage, measure and focus on revenues of $100k during non-peak season

Daytona Beach, Florida Area

Being a dedicated Store Manager, I have focused on People, Product, and Presentation at my store. I have focused highly on training the correct people for our day to day operations and have them in a position to be promoted into their own stores. I have been able to orchestrate a new inventory of products that focus on our customer base and what they need. Additionally, I have been able to keep a stellar display of our products for all to see upon entering. Due to this, we have received 2 audit awards, and I have been the dedicated trainer for new store managers.

As a driven Assistant General Manager for this location, I maintained a variety of fleet inventory consisting of various Trucks and Trailers. I provide excellent coaching opportunities to a strong team of direct reports to strengthen team cooperation, productivity, and cohesion. Keeping the team engaged to encourage strong sales on an individual and team scale level. I continuously strive to take initiative through positive energy and motivation in order to provide training, branding, and development to all employees. I have a strong focus on improving profit margins and delivering white glove customer service to all valued clients and perform strong marketing initiatives to maintain and improve our customer base.

As the Assistant Branch Manager for this store, I maintained a variety of fleet inventory consisting of 200+ cars at numerous locations throughout central Florida. I supervised a driven team of nine direct reports tracking their individual and team performances, and offering opportunity feedback when necessary to strengthen group cohesion and team productivity. I transcended a positive working environment for all by offering training and professional development courses to fill skills gaps and improve company profit margins, and I delivered white glove customer service to all valued clients, and partnered with other local businesses performing marketing initiatives to increase customer base. My greatest achievements include the following: I received the highest branch customer service score of 98%, and I mitigated bad debt below company average by $100-200/month.

While I was the Quality Control Technician, I worked on a team of 4 inspectors that monitored lotion production to ensure quality standards were met. I created and also perpetuated the method testing to ensure no deviation occurred from standards. I also reported and discussed inspection results to ensure failed batches were removed from production. I was also responsible for accepting or rejecting finished items.

During this tenure, I supervised a talented team of nine direct reports ensuring everyone surmounted sales objectives. I trained and mentored employees in sales, customer service and computer operations. I conducted employee evaluations carefully monitoring progress and opportunities for improvement. I participated in weekly conference calls with the store’s District Manager ensuring communicative alignment on store processes and operations. I built mutually beneficial relationships with valued customers addressing all questions, concerns and inquires with significant professionalism and ease, and I facilitated product shipping and receiving delivering all products on time. My greatest achievements include the following: I ameliorated store productivity by 20% in one month thereby consistently achieving a high customer service rating. I skyrocketed revenues by producing a high volume of game reservations and magazine subscription numbers, and I received promotion within three months to Assistant Store Manager for surmounted performance and contributions.