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Accelerating Growth/Partnering EffectivelyPartnering, products, marketing, and general management executive who identifies, develops and executes practical plans for opening markets and exploiting new technology opportunities worldwide. Achieved strong and sustainable revenue, market, and profit contributions in new markets through expertise in technology, business development, organizational development, and performance management. Keen presentation, negotiation, communication, and cross cultural skills. Repeatedly delivered first of kind solutions in challenging new or emerging markets.- Technology: Broad technology expertise with working knowledge in: mobile, cloud, security, networking, storage, big data, system management, databases, vertical solutions, and CAD- Leadership: Led and managed two early stage IT companies, establishing first customers and key partners, moving business to next stage through acquisitions. At EMC and Veritas, led department efforts to establish software alliances and new product category. Managed both centralized and distributed teams.- Product Innovation: Developed and delivered first secure time setting and time stamping appliance and sold to Seiko for worldwide distribution. Led business development of establishing first cloud-enabled mobile traffic system with up to the minute updates.- Strategic Partnerships: Forged and managed partnerships with EMC, IBM, Microsoft, SAP, Avaya, Google, and Seiko as part of OEM and GTM initiatives.Market Development: Advanced market awareness with innovative pricing strategies, first use of digital marketing tools, and effective conference campaigns. - Due Diligence: Led or assisted in pitching to venture and corporate acquisition teams leading to sales of technologies to next generation firms - Functional: Key strengths are establishing start-up and early-stage ventures in both internal and stand-alone settings. MBA with full sales and P&L experience.
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Executive Vice President Business DevelopmentTicura Gmbh May 2024 - PresentKassel, DeSales, Partner, and Solution Integration responsibility for the first comprehensive global Cyber Threat Intelligence Analytics for every MSSP, security solution, or security operations team.Using billions of threat indicators, Ticura applies AI analytics to this global threat aggregation to normalize, assimilate, de-duplicate, and enrich threat intelligence while eliminating benign information to dynamically deliver clean, actionable CTI feed to any security tool. -
Head Of Business Development - Nuix Ai NlpNuix Sep 2021 - Apr 2024Sydney, Nsw, AuGlobal software provider of enterprise data management solutions, specializing in transforming massive amounts of messy data – from emails, social media, communications and other human-generated content – into actionable intelligence.- AI, ML, and NLP Partnering- Nuix NLP Product Strategy -
PrincipalBuzzards Bay Technologies Aug 2015 - Sep 2021Business/Corporate Development and Strategic Consulting for AI based NLP, Cloud, Security, Mobile, and MSP tech companies.Clients:- January 2020 to present: Topos Labs - Co-founder and EVP- Phenomenati - VP Business Development- Protinuum - COO- De’JaVu Networks (now IBM Security)- VP Business Development- SIEMwise - EVP Marketing & Business Development- Continuum Managed Services - Sales Development- Ipswitch (now Progress Sofware)- Channel Development
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Director Business DevelopmentRocket Software Aug 2012 - Aug 2015Waltham, Ma, UsGlobal IT software developer of enterprise infrastructure technology- General Partner Development and Management- Major OEM Partner Management - Avaya- Security and Network Management Product direction• Started up formal Partner and Business Development function at enterprise tools software developer.• Developed new Partner program encompassing disparate ISV, Reseller, and Distributor partnerships. • Represented Rocket to premier software, IBM, and distributed system’s partners – Sirius Computer Solutions, Mainline, and Avaya among others. • Provided strategic product direction and business cases/models for security tools and network/application management software. • Advised on critical guidance for high profile corporate Strategic Account Management and Sales Excellence initiatives. • Managed major OEM Avaya and emerging cloud channel providers. Directed IBM Cloud marketplace initiative. With Avaya, re-negotiated OEM agreement resulting 2x product sales and support royalties and the bundling of Rocket product. • Spearheaded first cloud channel partner with unique global go-to-market model. -
PresidentSendza Nov 2007 - Aug 2012Innovative cloud based message communications technology Start-up.Establish strategies, product direction, premier customers and partners and manage operations including business development, sales, marketing, and software development.• Built and execute partner agreements with Inrix, State of Mass, and Clear Channel Communications• Assisted in raising capital with key investors• Co-led team for creating leading cloud based mobile solutions for public sector in transportation and advertising, launching successful 511 and motor vehicle programs for Mass DOT serving over 200,000 consumers• Managed mobile marketing programs for AVImark and Blue Cross Blue Shield• Developed strategic alliance with the IBI Group and Clear Channel Communications for OEM of mobile traffic applications.
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Vp Business DevelopmentStorediq May 2005 - Nov 2007Austin, Texas, UsSearch and Classification Solution - Content, Compliance, e-Discovery and Information Lifecycle Management solutions (Start-up)- Partner - OEM and reseller recruitment and business relationship- Market identification and Development- Marketing - General Product Marketing/PricingInitiate and develop relationships with search, storage and data management companies.• Developed strategic business and integration relationships with EMC, NetApp, and Google• Managed partners for first apps taming unstructured data in legal discovery and healthcare• Created marketing to change the content management paradigm and automate management of the rapidly growing unmanaged content.• Represented company at industry/technology forums -
Virtual Management RolesStart-Ups Jun 2003 - May 2005Provided strategic direction and planning for development of the product, business, partner, sales, marketing, and capital acquisition plan for business process automation (HRIS) developer. • Cybertap - provided virtual VP Marketing Services - pricing, lead-gen, website, collateral.• Developed sales strategy, and defined products, packaging, and pricing, customer presentations and websites for various early stage IT companies• Developed business plan for raising B roun. • Clients include; Cybertap, Navient Corporation, ParkX
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President - Gm & Division Evp; Vp Sales, Marketing And Business DevelopmentSymmetricom-Trusted Time Division May 1999 - Jun 2003Aliso Viejo, Ca, UsSecurity and Network Timing SolutionsRecruited to lead the marketing and business development initiatives for the Trusted Time Division (TTD), an internal start-up formed to address new markets in security software, promoted to President/EVP/GM after 1st year. • Managed outsourced resources and a staff of 21 in sales, channel development, operations, marketing, engineering and administration. • Negotiated strategic relationships and channel partnerships in Europe and Japan. Directed patent, intellectual property, and outsourcing efforts. • Developed start-up business and marketing plans. Global accountability for budget and divisional P&L. • Received “Product of the Year” for new secure time server product.• Repositioned products and reorganized divisional operations. Successfully completed development of three new product lines. Attained global copyrights for the brand in the US, Japan and Europe.• Established and managed sales team and developed compensation program and sales programs • Established “Trusted Time” brand globally. Published numerous articles in leading industry journals and delivered radio interviews. • Signed major OEM agreement for the Japanese market with Seiko Instruments. • Established major customers in the US, Europe and Japan including BankOne, Washington Mutual, Dell, HP, Lloyds, and Belgacom. • Grew business into a profitable and expanding $3.2M revenue stream. -
Director Product MarketingVeritas Software Jan 1998 - May 1999San Jose, California, UsFile and Storage Management for Distributed SystemsLed business development and product marketing for early-stage Storage Resource Management (SRM) software as the company shifted focus to IT storage. • Accountable for $1M budget, product and channel management, marketing, pricing, promotion, sales training, partnerships, and acquisition of complementary technology. • Built team of product/marketing managers and engineers in support of business plan. • Completed development of the first generation of SRM software on major platforms and established initial customers. • Established relationships with HP, Brocade, and EMC.• Developed and conducted sales training, sales presentations, and presented to major prospects• Served on merger integration team for the acquisition of Seagate Software and co-managed acquisition of a disk management software company. -
Manager, Software AlliancesEmc May 1995 - Jan 1998Round Rock, Texas, UsInformation and Storage Management LeaderBrought in to expand the new open storage division through leveraging relationships with software industry leaders. • Co-built and led the Software Alliances Team supporting U.S./EMEA initiatives in the data storage market, leading to substantial revenue growth beyond $700M (today in the billions)• Drove data warehousing initiative and became spokesperson, resulting in successful joint projects with HP, Oracle, Microsoft, Informix, Sybase, SAP and others. • Established and managed partner and channel marketing programs including road shows, joint industry conference presentations, and executive briefings. • Company spokesperson in the data warehousing market. Published article in Data Management Review magazine that helped EMC gain a foothold in large database environments. • Developed sales training materials, frequent presenter in executive briefing center and kick-offs.• Supported European business development through presentations to major accounts and sales training efforts in the UK, Germany, and France. -
Group Marketing ManagerClearspring Technologies/Openvision Jan 1993 - May 1995UNIX System Monitoring and Management (Start-up)Group Marketing Manager – Performance and Event ManagementManaged product and market development for a comprehensive line of new UNIX management tools. Performed strategic analysis and developed marketing, pricing, promotion, PR, and product management plans. Highlights:• Established first product family for managing and monitoring performance of UNIX systems.• Positioned OpenVision as the thought and product leader for UNIX administrative solutions and laid the groundwork for a future merger with Veritas.
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Sales Engineer, Account Executive; Channel Manager, Product ManagerPrevious Experience 1986 - 1993Industrial Controls, ERP & CAD/CAM Software, Computer HardwareEarlier career experience included Sales, Sales Operations, Channel Marketing, Channel Development, Product Marketing, and Business Development roles for Sequoia Systems and Prime Computer involving financial, CRM, database, and CAD/CAM applications and related technology
John Bernardi Skills
John Bernardi Education Details
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Suffolk UniversityMarketing -
Western New England UniversityMarketing
Frequently Asked Questions about John Bernardi
What company does John Bernardi work for?
John Bernardi works for Ticura Gmbh
What is John Bernardi's role at the current company?
John Bernardi's current role is Business, Partner, and Product Development.
What is John Bernardi's email address?
John Bernardi's email address is ja****@****ink.net
What is John Bernardi's direct phone number?
John Bernardi's direct phone number is (781) 577*****
What schools did John Bernardi attend?
John Bernardi attended Suffolk University, Western New England University.
What skills is John Bernardi known for?
John Bernardi has skills like Start Ups, Management, Strategic Partnerships, Product Management, Business Development, Leadership, Product Marketing, Multi Channel Marketing, Storage, Enterprise Software, Outsourcing, Channel Partners.
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