John Roche Email & Phone Number

Ecommerce Manager - Naturo Natural Pet Food

Belfast, United Kingdom

Campaign Marketing Manager WiggleCRC (Wiggle & Chain Reaction Cycles)• Successfully implemented group marketing campaigns, aligning commercial objectives with customer-centric marketing plans to drive revenue and grow market share.• Channel Management: Coordinated the execution of omnichannel integration, across digital marketing channels with the broader marketing team. • Expertise in delivering customer-led marketing campaigns across B2C ecommerce platforms. Implemented optimised landing pages to address customer pain points and improve the customer experience.• Led collaboration with procurement and marketing teams, managing regular planning sessions to align project plans, establish clear deliverables, and ensure commitment to deadlines.• Performance Analysis: used Salesforce and Google Analytics reports for actionable insights.• Managed tactical day-to-day updates, ensuring site remained current and commercially relevant.

Stockholm, Sweden

• Owner-operator of a sports event business and bike shop in Stockholm. • Built an event business from scratch by identifying prospects, pursuing my passion for sport, and maintaining solid client relationships. • Negotiated sponsorship funding, supplier contracts, event costs, terms and conditions, insurance requirements, and liability provisions. • Grew the Åre Mayhem Festival into an international event, increasing annual growth by 20% advancing the event program and merchandising, and client relationships.

Stockholm, Sweden

• Sales of pan-European B2B events and strategic business conferences. Expertise in the telecoms, life sciences, and financial markets• Consistently exceeded sales targets and deadlines.• Won internal sales award for quarterly performance.

Dublin

• Managed marketing activities, communications & campaigns.• Led new brand awareness project, which strengthened the company's market position as the leading specialist security consulting firm for service and industry expertise.• Grew the customer client base with participation and engagement at trade events.

M.Sc. Ism, Information Systems Management

Diploma, Information Technology

Degree Marketing Institute Of Ireland, Marketing