Vp Business Development & Strategy
CurrentOversee business operations, sales, solutions, and strategic initiatives in a SAAS-based marketing and technology company. With extensive experience in cross-channel marketing, team management, and client engagement, while driving impactful marketing campaigns and business growth through our in-house creative agency.• Lead In-House Agency: Manage creative, production, and delivery teams across finance, healthcare, travel, retail, automotive, entertainment, and gaming.• Strategic Solutions: Develop strategies across various verticals, providing consultative solutions and identifying optimal business opportunities.• Technology-Driven Marketing: Utilize technology for personalized cross-channel marketing via Email, Direct Mail, SMS/Text, Mobile, Social, and Digital Marketing.• Global Team Management: Oversee teams across multiple countries, managing budgets and resources while fostering collaboration.• Omnichannel Marketing: Implement comprehensive marketing solutions, refining customer touchpoints and engagement.• Custom Campaigns: Collaborate with teams to craft marketing campaigns for B2B and B2C customers.• Client Engagement: Work with clients across telecommunications, automotive, healthcare, retail, financial services, and entertainment.• Market Trend Analysis: Assess market trends for alignment with industry shifts, supporting informed decision-making.• Brand Visibility and Lead Generation: Direct outreach at trade shows and develop in-house marketing campaigns to enhance brand visibility.• Business Initiatives and CX Focus: Act as the primary contact for critical business initiatives, directing brand and CX-focused strategies.• Sales Leadership: Lead sales efforts, support representatives in maintaining client relationships and negotiating deals. Collaborate with partner agencies for client satisfaction.• Sales Analytics and Reporting: Orchestrate sales reports, leveraging analytics to determine KPIs and develop recommendations.