Oversee business operations, sales, solutions, and strategic initiatives in a SAAS-based marketing and technology company. With extensive experience in cross-channel marketing, team management, and client engagement, while driving impactful marketing campaigns and business growth through our in-house creative agency.• Lead In-House Agency: Manage creative, production, and delivery teams across finance, healthcare, travel, retail, automotive, entertainment, and gaming.• Strategic Solutions: Develop strategies across various verticals, providing consultative solutions and identifying optimal business opportunities.• Technology-Driven Marketing: Utilize technology for personalized cross-channel marketing via Email, Direct Mail, SMS/Text, Mobile, Social, and Digital Marketing.• Global Team Management: Oversee teams across multiple countries, managing budgets and resources while fostering collaboration.• Omnichannel Marketing: Implement comprehensive marketing solutions, refining customer touchpoints and engagement.• Custom Campaigns: Collaborate with teams to craft marketing campaigns for B2B and B2C customers.• Client Engagement: Work with clients across telecommunications, automotive, healthcare, retail, financial services, and entertainment.• Market Trend Analysis: Assess market trends for alignment with industry shifts, supporting informed decision-making.• Brand Visibility and Lead Generation: Direct outreach at trade shows and develop in-house marketing campaigns to enhance brand visibility.• Business Initiatives and CX Focus: Act as the primary contact for critical business initiatives, directing brand and CX-focused strategies.• Sales Leadership: Lead sales efforts, support representatives in maintaining client relationships and negotiating deals. Collaborate with partner agencies for client satisfaction.• Sales Analytics and Reporting: Orchestrate sales reports, leveraging analytics to determine KPIs and develop recommendations.

WhiteWater Productions is a music recording, production and publishing company focused on Artist Development and Production in New York City. This is a home for many Grammy award winning and Top 10 Selling Artists.• Oversaw the Production, Recording, Mixing and Engineering services for countless recording artists such as H.E.R., Norah Jones, M.I.A., Nas, Matisyahu, The Kin, Active Child, Bernard Purdie, WuTangClan, Bob Belden, Oh Honey, Ron Carter and Whoopi Goldberg amongst many others.• Worked closely with numerous labels including Universal, Interscope, Sony, Blue Note, Geffen, Epic, RCA, Atlantic, Warner Brothers and EMI.• Composition, orchestration, sequencing, and recording including pre and post-production for Albums, Film, TV and Commercials. • Project management, budgeting and music supervision services for recording, film and live performances. Clients included HBO, Fox, Nickelodeon and PBS in addition to award winning films for the Toronto, Tribecca and Sundance film festivals

Joy Berry Enterprises (JBE) represents the world’s largest collection of living skills products for children that teach responsibility and behavior through stories, music and multimedia. Joy Berry, pioneering educator, bestselling author and child development expert, has partnered with some of the best media minds today to launch a vast collection of books, music and media into today’s markets, through traditional distribution platforms as well as through digital and online delivery formats. The product line is the largest created by a single author and comprises the only comprehensive living skills program for children ages 1-14. With more than 85 million copies sold of Joy Berry books, JBE will continue to develop multimedia products for children and their parents.• Created interactive products including illustrated book& eBooks, games and licensed goods• Managed Product Development, R&D, Manufacturing, Warehousing and Logistics across multiple product ranges including hard goods as well as Apps, Games and Viral Media.• Set strategic objectives for 35+Member commission based sales team.• Executed marketing plans across multiple channels including PR, Print, Social Media and Trade-Shows across the US.• Responsible for the development of newly created multi-million dollar Animated Series that will launch in 2012 integrating TV, gaming, Avatar-based Social-Networking, Licensing and Micro-payments.

• Managed Grammy nominated studio, engineers and producers with high end artist clientele that included Blues Traveler, Lil' Kim, The Roots, Herbie Hancock, Chick Correa, Manhattan Transfer, Steve Vai, Carol King, James Moody, Big Daddy Kane, Mos Def, DJ Logic, Richard Gere, Dr. John and Kool & The Gang amongst other notables.• Managed acquisition and refurbishment two multi-room, multimedia facilities in NYC. • Responsibilities ranged from studio design and construction to project budgeting, staffing, invoicing, project planning and P&L management.• Negotiated all contract and production services for corporate services and products that included web, mobile, video, branding and content development. Accounts included HP, AMEX, Macy’s, Starbucks, Nike, AOL, BMW, Coca-Cola and Budweiser.• Oversaw educational programs for NYU, New School University, Pratt and Future Media Concepts - DigiDesign Certified Training location.

With sweeping views of the NYC skyline “The End” is a brand new full-service creative facility housing a professional recording studio, performance venue and rehearsal space as well asaccommodations for art events, photography and film shoots.

• Designed and built full studio set-up based on a SSL console, integrated with pro Tools HD and extensive outboard gear, instruments and effect modules• Collaborated with Grammy nominated producer Seven• Set up and ran daily recording sessions for numerous platinum artists including Ashanti, Jennifer Lopez, Alicia Keys, Ja’ Rule and Ludacris