John Ochoa Email & Phone Number

Brooklyn, New York, United States

Served as chief editorial architect for The Recording Academy's digital properties, including GRAMMY.com, Live.GRAMMY.com, RecordingAcademy.com, and MusiCares.org, with a collective annual pageview count exceeding +46MSpearheaded a data-driven editorial content strategy, expanding social media, video, and marketing content to drive long-term business growth and enhance the brand's cultural impact and engagementResult: Achieved an increase in annual overall pageviews (+21%, +44M) and users (+23%, +16M) for GRAMMY.com in fiscal year 2023/2024Developed 360 digital content strategies and engaging original multimedia content to support annual initiatives, including the GRAMMY Awards, Latin GRAMMY Awards, GRAMMY Week, and MusiCares Person of the YearResult: Achieved a year-over-year increase in pageviews (+38%, 10.9M) and visitors (+19%, 3.4M)​ for the 2024 GRAMMYsIdeated and executed brand sponsorships and partner deliverables across digital media ecosystemResult: Led the content strategy and execution of IBM’s watsonx tool, used to publish AI-powered editorial content insights during the 66th Annual GRAMMY Awards (Feb. 2024)Ideated tailored content strategies to accomplish various business needs, including: increasing Recording Academy membership enrollment/engagement; educating members on GRAMMY Awards Voting campaigns; and creating strategic learning content to strengthen brand presence and perceptions Led content development, editorial planning and digital distribution for the annual GRAMMY Awards program book (2022 issue, 2023 issue, 2024 issue)Collaborated with Billboard senior editorial staff to ideate, manage and execute all content for the 2024 print program book through a partnership deal between the Recording Academy and BillboardManaged editorial calendars, logistics and workflows for four national websites, multiple consumer and industry newsletters, CMS platforms, video media management systems, and digital product and website launches

Brooklyn, New York, United States

Brooklyn, New York, United States

Brooklyn, Ny

Brooklyn, Ny

Curated and programmed new playlists for SoundCloud's official electronic/dance music channel, The Peak, to drive global user growth, engagement, and retention across the platformIncreased overall community followers by +1.5K% and grew marquee playlist property, On the Up: New EDM Hits, by 529%Pitched, curated, launched, and grew community's most successful playlist property, Electrify: EDM Crossovers, by +18K%Accelerated key company programs, including First on SoundCloud, by researching, pitching, and curating emerging creators for company-wide editorial, marketing, and curatorial initiativesDeveloped fan-first listening experience by programming emerging global music scenes unique to the SoundCloud brand and user basePartnered with SoundCloud analytics and label relations teams to grow engaged music communities and identify and curate monthly focus artists, weekly key releases, and emerging creators

Brooklyn, Ny

Pitch, research and write interview-based features (prose and Q&A), culture and opinion features, lists, live coverage and previews focused on music, arts and culturePublications: Rolling Stone, Billboard, Noisey (Vice), LA Weekly, Miami New Times, Mixmag and moreCopywriting: Write, edit and copyedit official bios for international artists; major record label and industry clients include Big Beat Records/Atlantic Records, Red Light Management, Sony Music Entertainment Canada, Warner Music Norway, Lincoln Center for the Performing Arts/Playbill

Los Angeles, Ca

Pitched, assigned, edited, produced and wrote editorial and marketing content for Insomniac.com and subsidiary festival and brand websites, reaching +1.5M monthly users and garnering +12M monthly pageviewsManaged daily editorial calendar with +150 monthly pieces of original content, distributed across company's +30 social media channels reaching +8M fansFounded, produced and co-hosted Wide Awake Stories monthly podcast, garnering +1.3M combined plays for all shows across all channels; broadcast on SiriusXM, iTunes, Spotify, SoundCloud, YouTube, and MixcloudProduced and scripted video content, including brand documentaries, interview video series and branded festival after-movies Served as editor for annual print magazine, The Insomniac; circulation: 50,000 (2014 issue, 2015 issue)

Los Angeles, Ca

Los Angeles, Ca

Brooklyn, Ny

Served as chief speaker and panel programmer for Winter Music Conference, a leading music industry conference, overseeing panel development, guest booking, and official media partnershipsDeveloped digital strategy to achieve brand goals and support conference sponsors and partners via original branded content and content marketingManaged the editorial calendar and wrote and edited daily news posts and features; oversaw social media strategy and execution during conference datesEdited and project-managed annual Miami Music Week print magazine; circulation: 10,000; ideated overall editorial content plan and design layout; oversaw project budget and production timeline; directed team of six freelance writers, designer and copyeditor; liaised with advertisers and brand partners to ensure content quality and creative approvals

Brooklyn, Ny

Served as one of three staff editors for North American edition of global monthly print magazine; circulation: 30,000/monthPitched and wrote three national print cover features: February 2018, March 2018, June 2018Managed, wrote and sourced images for multiple monthly columnsPitched and wrote monthly artist features, trend reports and live reviews • Covered news shift (1-3 shifts/week, 5 original posts/day), including news articles, lists and online features for DJMag.com; +750K monthly unique users/+7M monthly page impressions

Los Angeles, Ca

Managed, designed, and executed national/online publicity campaigns for full Dim Mak artist roster and releases as well as weekly Dim Mak Tuesdays events, special events, and festivals (SXSW, Winter Music Conference, Ultra Music Festival) and apparel/lifestyle projectsHelped develop and launch national branding and marketing campaigns for full Dim Mak artist roster and releases, events, and apparel/lifestyle brandServed as project manager and lead publicist for all publicity campaigns for Dim Mak overall while supervising team of interns and part- time associates and overseeing international publicity team Listen Up in LondonServed as primary voice for written content and messaging for overall Dim Mak branding including all online properties and official social media networksSecured media and marketing partnerships with key editorial outlets and lifestyle brands

Los Angeles, Ca

Executed and managed national publicity campaigns for album/EP/single releases and events for various artists and music festivals, including leading independent labels and acts (Dim Mak Records, Ultra Music, Excision/Destroid, Azari & III, Zeds Dead, Foreign Beggars, Proxy, Cold Blank, etc.)Created and executed tailored national and regional media outlines/proposalsSought and garnered new business contracts with established and independent artists and companiesPitched and secured exclusive asset premieres (album, video, track, ticket giveaways, etc.) with major national media and leading onlineproperties

Los Angeles, Ca

Executed and managed publicity campaigns for North American tours (U.S. and Canada) for various artists, including major, headlining artists (Slash, deadmau5, Benny Benassi, Kaskade, Sublime with Rome, etc.) and up-and-coming artists (The Stone Foxes, Designer Drugs, Toddla T, etc.)Served as primary assistant and associate publicist for several music festivals and touring festivals, including Electric Daisy Carnival, Ultra Music Festival, Identity Festival, and HARD/HARD Summer/Holy Ship!Pitched and secured regional and national features/profiles, album reviews, previews, live event coverage, and news items for numerous touring artists and album releases with U.S. and Canadian media outletsDeveloped and updated regional media contact lists, blog/online media contact lists, and list of nationally syndicated freelance writers

Los Angeles, Ca

Wrote, edited, and distributed press releases, media alerts/invites, boiler plate blurbs, and other publicity materialsServed as primary assistant on several high-profile publicity campaigns with duties including pitching/follow-up with national and regional media outlets, scheduling press days, garnering and gathering press clips, updating and maintaining press kits, and updating and managingcompany Web site and social media networksManaged regular publicity reports and created artist press kits with inclusion of compilation of secured media clippings

Los Angeles, Ca

Managed team of freelance writers, distributed and edited assignments, and helped manage and assign editorial calendar, including reliable deadline meeting and regular updates from contributorsCreated captivating editorial headlines and photo captionsUpdated Web site with features and reviews, including personal and freelancers' workPublished reviews and feature storiesResearched and hired new writers and contributors and helped expand editorial team and overall coverage

New York, Ny

Published blogs and articles on MTV News Web site and Newsroom blog for national distributionDesigned and launched personal journal Web site using HTML, CSS, and other coding languagesDesigned pro-social awareness campaign focusing on education for MTV Tr3s

Bachelor Of Arts, Public Relations

Education record