John Preston Email & Phone Number

Lexington, KY, US

The JP Business Academy is a platform designed to help small business owners get the education and coaching they need to take their businesses to the next level.

Central Kentucky

This magazine was created to fill the marketing needs of horse related businesses in Central Kentucky. The equine world is very siloed with very little contact between the various disciplines. This creates a problem for those equine related businesses that need to reach anyone who owns a horse. This magazine solves that problem. It is mailed monthly to.

Danville, Ky.

* Build and lead a team of Executive Publishers in emerging markets throughout Kentucky and Tennessee*Publish two private monthly magazines that serve the residents of affluent neighborhoods in Central Kentucky* Work to help local businesses excell through targeted marketing opportunites*Network with professional organizations in order to educate residents.

This was a podcast designed to help business owners better understand the relationship between their business and their customers. It used simple stories to help folks understand very complex marketing concepts.

Danville, Ky.

• Managed all digital and print circulation operations for a chain of small to mid-sized newspapers
• Merged two traditionally conflicting departments into a unified group with eyes on the future of the media world
• Consolidated web functions under one content management system and one sales system
• Grew digital-only revenue from $0 to $500K+ annually
• Won Seven “Best Newspaper Website” awards from the Kentucky Press Association (five additional 2nd place awards)
• Expanded online revenue streams beyond advertising to include mobile, email marketing, SMS platforms, search engine optimization(SEO), digital consulting, etc

Bowling Green, Ky.

• Managed a staff of 26 full and part time newsroom employees and a budget of $1.5M
• Decided what stories would be covered, the way in which they would be covered, and how that coverage would be marketed
• Achieved the highest newscast ratings in the US during several different ratings periods
• Implemented a newsroom cultural change from a “if it bleeds it leads” model to a more customer/viewer focused one
• Trained my managers to be better decision makers by conditioning them to think through their decisions more completely
• Recognized as a Carole Kneeland Fellow in 2005, a fellowship of the nation’s top News Directors

Orlando, Florida Area

• Produced the weekend news for one of the nation’s highest rated start-up Fox newscasts
• Co-created and produced a syndicated movie and entertainment show called FoxFlix
• Developed and produced a documentary on the migration of major gangs from the Miami area into the Central Florida region
• Produced, reporter, videotaped, and edited special coverage of big events (shuttle launches, devastating fires, hurricanes, etc.)

Lexington, Kentucky Area

• Co-created and produced a weekly news magazine call Kentucky Lifestyles
• Worked with advertisers to determine what element of their business had the most potential to connect directly with customers
• Wrote, shot, and edited “news” segments profiling those customers for the magazine show

Bachelor Of Arts (B.A.), Broadcast Journalism

Bachelor'S Degree, Broadcast Journalism/Physics