Business Development, Marketing, Relationship Management
CurrentMarketing Lead (2016 – Present)Improved client engagement and brand recognition by redesigning corporate website in 2017, 2021 and 2023. Serve as webmaster, responsible for all aspects of daily maintenance for corporate website.Promote consistent messaging across all customer touchpoints by overseeing the written content and design of marketing emails, collateral, and other marketing materials.Manage multiple bulk email marketing campaigns using Spintax to enhance customization and effectiveness.Develop and maintain promotional and educational videos for customer success, development, and executive teams using Adobe Premiere Pro.Design and develop images, photographs, marketing graphics, and branded icons for marketing collateral, website use, demonstrations, and branding of customer-facing products in collaboration with CEO, Senior Vice President of Operations, Chief Customer Officer and Chief Compliance & Security Officer.Proficient in software for image, video, and sound editing, including Adobe Premiere Pro, Adobe InDesign, Adobe Audition, and Adobe Photoshop.Experienced with various marketing platforms, including Crunchbase, PhoneBurner, SalesHandy, Seamless.AI, AdClients, and B2B Rocket.Senior Sales Associate (2010 – Present)Recruited to conduct lead generation and oversee business development to drive sales revenue and expand the client base.Increased sales by improving activities in the sales cycle, including prospect identification, leading demonstrations, proposal creation, daily correspondence, and follow-up with prospects.Ensure consistent brand messaging and maximized customer response by developing scripts for the business development team.Improved sales performance by building the skill level of inside and outside sales partners through onboarding, training, and management.Represent ScerIS as the onsite client contact for service center engagements as called upon.