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I've been in direct marketing for 35 years, with the last 20 of them being focused on digital/interactive channels & techniques. I work with large national & international marketers, advising them on how they can best invest their marketing dollars in order to generate substantial ROI while driving material business growth. Expertise is in leveraging data to impact customer retention, acquisition and reactivation by utilizing display advertising, email, affiliate marketing, social, video and more. I led a team of consultative sellers who generated over $750MM in revenue over 7 years.Specialties: Identity, Acquisition, Display Advertising, Dynamic Creative, Data-Driven Direct Marketing, Lead Generation, Affiliate Marketing, Strategic Partnerships, Major Account Sales, Strategic Planning, M&A Integration, Marketing Strategy, Sales Training, CRM, Consultative Selling, Sales Management
Epsilon (Formerly Conversant)
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Senior Vice President, Sales | Digital Media Solutions GroupEpsilon (Formerly Conversant)Chicago, Il, Us
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Independent Sales & Marketing Consultant & LeaderSelf-Employed May 2021 - Present
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Senior Vice President, Sales | Digital Media Solutions GroupEpsilon (Formerly Conversant) Aug 2013 - PresentThe leader in outcome-based marketing, Epsilon has more than 50 years of experience providing the world’s top brands, agencies and publishers with award-winning data and technology. We enable marketing that’s built on proof, not promises™, across a suite of modular products spanning CRM, digital media, loyalty and email. Epsilon is positioned at the core of Publicis Groupe’s operations around the world.Managing a team of 30+ consultative sellers generating over $100MM in annual revenue, I work with my team and my clients to develop and implement integrated, data-driven marketing programs that deliver a strong, quantifiable return to my clients. The programs we develop for clients cover recruitment of new customers, retention and growth of existing customers, and reactivation of lapsed customers, and all are implemented using truly individualized communications to client audiences across devices, across marketing communication programs, and across both online and offline activity. The clients I am responsible for include B2C and B2B, large omni-channel retail, automotive, travel and restaurants.
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Vice President, Sales | Crm Solutions GroupEpsilon (Formerly Conversant) Dec 2012 - Aug 2013Was responsible for a team of two strategic sellers and managing clients that represented over $10MM in annual revenue, and operated in sectors as diverse as entertainment, retail and financial services.
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Vice President, Corporate StrategyConversant, Inc./Epsilon (Formerly Valueclick, Inc.) May 2002 - Dec 2012Chicago, Illinois, UsDirectly reporting to the CEO, I acted as an independent integrator and synergy advisor across the five divisions we established in the aftermath of 17 acquisitions. The role was to remain neutral to all divisions in objectively evaluating and recommending opportunities for synergies in data, client relationships, technology, personnel and more. The overarching objective was to have the company embody the maxim that the "whole is greater than the sum of the parts." -
Vice President, Managing DirectorChoicepoint Direct (Formerly Customer Development Corporat 1996 - 2000Sold, managed and grew what became the largest and most profitable client relationship in the company, representing approximately $25MM in annual gross revenue. This required ongoing strategy, multi-level client relationship development and providing direction and oversight to a 30+-member team within our company to execute highly-sophisticated database marketing acquisition and CRM programs.
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Managing DirectorCustomer Development Corporation 1988 - 2000Managed and grew several client relationships, totaling approximately $5MM annually, and spanning financial services and retail.
John Ardis Skills
John Ardis Education Details
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University Of Illinois Urbana-ChampaignBachelor'S Degree
Frequently Asked Questions about John Ardis
What company does John Ardis work for?
John Ardis works for Epsilon (Formerly Conversant)
What is John Ardis's role at the current company?
John Ardis's current role is Senior Vice President, Sales | Digital Media Solutions Group.
What is John Ardis's email address?
John Ardis's email address is ja****@****dia.com
What is John Ardis's direct phone number?
John Ardis's direct phone number is +131258*****
What schools did John Ardis attend?
John Ardis attended University Of Illinois Urbana-Champaign.
What are some of John Ardis's interests?
John Ardis has interest in Social Services, Children, Disaster And Humanitarian Relief, Health.
What skills is John Ardis known for?
John Ardis has skills like Strategic Partnerships, Digital Marketing, Online Advertising, Lead Generation, E Commerce, Analytics, Online Marketing, Email Marketing, Strategy, Sales, Interactive Marketing, Marketing.
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