Responsible for definition, investment, management and roll out of platform software, product roadmap for semiconductor capital equipment manufacturerTarget end customers include large multinational producers of Microprocessor, Graphics, Storage, LAN, RF, Set top box, Power / Battery Management, Networking, Automotive IC device manufacturers and the related subcontract assembly and test manufacturers . SCOPE:Managed and delivered software content and release schedule. Developed business justification for software content and investment. Developed multi-year software roadmap. Developed complementary 3rd party software ecosystem to encourage growth of alliances with related tool providers.Developed selling tools: value chains, economic valuation, product introduction plan, and competitive selling strategy to help increase competitive share at Broadcom, TI, Freescale, Maxim, Analog Devices, IBM, STMicro, Qualcomm, Infineon, Renesas, Sony, IBM, and other sites.

Strategic marketing of IC test systems and software. Development of the platform marketing package contents including collateral, economic justification and platform family positioning. Analysis of market, competitors and forecast.SCOPE:Platform collateral material creation, value premise and logic chain development. Competitive traps and objections. Roadmap development, sales support at suppliers Broadcom, Freescale, Texas Instruments, ST Micro, Infineon, Renesas, IBM et al.Competitive capability and cost analysis. Assessment, forecast of total, served markets and forecast. Strategic analysis of competitor share, financials. 8 quarter served market size forecast, contributions to content of quarter call analyst material.

Product marketing for printed circuit board electrical test, serving OEM and subcontractor manufacturing multinationals. SCOPE:Marketing and sales collateral. Competitive analysis development. Production of ROI, economic selling tools. Field promotion, product introduction, design in support, support of volume ramp of new generation systems.Direct experience with selling in low labor cost production areas in South Asia, China and Taiwan.

Product Manager for Commercial Off the Shelf (COTS) product and services used in various weapons, avionic and support systems used by Department of Defense Tri Services, international foreign military 'friendly' forces, commercial Prime and Subcontractor firms manufacturing these products