A Charlesbank Capital Partners portfolio company.Galls is the parent of several multi-channel companies serving individuals and agencies in law enforcement, military, EMS, Fire and public safety.

Grew and diversified multi-channel eCommerce revenue of this $285MM retailer and brand manufacturer of home organization products, decor, and furniture. Consistently ranked one of the top 5 U.S. 3P sellers on Amazon, I directed sales and growth of our business on our direct-to-consumer website and marketplaces such as Target, Walmart, Wayfair, Bed Bath & Beyond, Kohl's, Overstock, Michael's, eBay and others. I led multiple teams optimizing marketplace and direct-to-consumer merchandising, account management, customer service, and operations.Directed, built, and strengthened relationships with marketplace partners to improve merchandising, marketing, and fulfillment. Collaborated with external design and retail partners such as West Elm and Nate Berkus on co-branded product launches and digital sales strategies. Collaborated across internal teams: Category Management, Content, Creative, Sourcing, Fulfillment, Finance, and IT. Directed agency relationships supporting website development and marketplace marketing + advertising.

Led a 20-person eCommerce Marketplace Team and a $78MM business for this fast-growing 3P marketplace seller. Directed multiple cross-functional teams: Category Management, Product Information, Content, Advertising, Compliance, and Analytics. Collaborated across teams: Licensing, Design, Sourcing, Fulfillment, Finance, Tech, R&D, Customer Service.Partnered with many beloved brands + licensors including: Armed Services, DC, Marvel, Star Wars, Disney, Warner Bros., ViacomCBS, NBCUniversal, Dreamworks, Colleges and Universities. Helped brands connect with their fans by offering print on demand brand merchandise across multiple categories: Apparel, Accessories, and Drinkware.Directed four separate multimillion-dollar Amazon seller accounts; and a multimillion-dollar Walmart seller account.Total catalog of 1.5 Million active SKUs. Annual advertising budget of approximately $7.5MM.

Directed the multi-channel eCommerce segment of a leading retailer, distributor and manufacturer of sun-protection performance apparel. Transformed a multimillion-dollar Amazon Seller account from -20% negative revenue growth to 50% positive revenue growth. Optimized content, creative, and advertising of core catalog on Amazon. Created a new consumer-facing brand. Developed and launched a new DTC website. Re-branded and re-platformed a B2B website. Built a cross-functional team of internal team members and external partners advancing SEO, creative, content, digital marketing, research + analytics, web development, and Amazon Marketing Services. Launched a new consumer-facing brand. Developed and launched a new DTC website on Shopify Plus. Re-branded and re-platformed a B2B website from BigCommerce to Shopify Plus. Optimized content, creative, and advertising of core catalog on Amazon. Led a cross-functional team of internal team members and external partners advancing SEO, creative, content, digital marketing, research + analytics, web development, and Amazon Marketing Services.Multi-channel eCommerceDTC eCommerce B2B, Amazon, WalmartWeb design + development - Shopify Plus + associated appsDigital Marketing - paid search, paid social, retargeting, email, content, creativeAmazon Marketing Services - AMSCross-functional Team LeadershipStrategic PlanningChange Management

Led growth and strategic change of a B2B furniture manufacturer into a robust DTC multi-channel eCommerce business. Built several multimillion-dollar eCommerce sales channels: Direct-to-Consumer websites, Amazon Vendor, and Wayfair. Directed distribution across other marketplaces: Walmart, Sam’s Club, Hayneedle, Home Depot, and Overstock. Launched, managed and grew four brands.eCommerce sales growth under my leadership necessitated -- and financially enabled -- the construction of a new dedicated manufacturing facility (Vietnam), and the purchase of a domestic dedicated fulfillment center to meet new eCommerce sales volume.- Built a multimillion-dollar Amazon business from zero. - Built a multimillion-dollar Wayfair business. Transformed Wayfair from a small legacy account with a flat revenue trajectory into a fast-growing, profitable channel.- Launched new brand Max & Lily to become a multimillion-dollar seller and the company’s highest volume brand its first year through collaboration with product development and manufacturing teams. - Improved margin, accelerated growth, and reduced manufacturing costs of key ASINs by establishing an Amazon direct-import vendor relationship.- Doubled Wayfair conversions by collaborating with operations teams to improve fulfillment times.- Redoubled Wayfair month over month sales by developing a Wayfair Exclusive Brand relationship.Multi-channel eCommerceCross-functional Team LeadershipStrategic PlanningEnergetic ExecutionProblem SolvingChange ManagementAmazon 1P, 3PWeb DevelopmentShopify Plus, MagentoSEO, Content, UXDigital Marketing - search, social, emailAnalyticsProject ManagementBrand ManagementOperations & FulfillmentManufacturing + Inventory Planning & ManagementSystems + EDIRetail, Wholesale

Turned the eCommerce segment of this $40 million regional apparel + lifestyle retailer from unprofitable to profitable. Converted an underperforming channel into the fastest-growing segment of the company. Created opportunities to grow revenue by driving consensus with stakeholders, buyers, marketing and finance teams. Built a cross-functional eCommerce team: operations, fulfillment, merchandising, digital marketing and customer service.DTC eCommerceDigital MarketingSEODigital MerchandisingGoogle Adwords Individual CertificationGoogle Analytics Individual CertificationBusiness OperationsStrategic PlanningProblem SolvingRetailInventory Management

Directed the transformation of a wholesale stationery company into a national DTC eCommerce brand. Massively improved profitability by entering new markets and developing innovative products to meet changing economic conditions and consumer expectations. Multiplied wholesale distribution. Conceived, planned, and executed the company’s retail eCommerce strategy from site development, UX to digital marketing and SEO. Established relationships and negotiated contracts with vendors and production partners to enable profitable new product development. Owned the P&L, finance, and reporting. Key Achievements:Tripled profit, doubled revenue of average orders by converting the bulk of the company’s sales from B2B wholesale to retail eCommerce B2C sales. Increased sales 10x and improved margin by 50% by launching an innovative product line of high quality, yet moreaffordable, wedding invitations with lower production costs. Increased distribution of wholesale packaged product lines by more than 500%.Developed an eCommerce site and a new compelling user interface of 3,500 fully customizable products with dynamic custom options -- billions of possible custom combinations. Negotiated a strategic partnership with American Greetings to become the company’s exclusive licensor of custom wedding invitation designs.DTC eCommerce Project Management (technical + creative)Business OperationsStrategic PlanningProblem SolvingProduct DevelopmentClient Relationship ManagementBranding + Graphic Design eCommerce platforms and associated apps, extensionsDigital Marketing: Paid search, Adwords, retargeting, paid social, email, and affiliate programsWeb development, UX, HTML, CSSGoogle Adwords Individual CertificationGoogle Analytics Individual Certification

Created and implemented asset management and portfolio risk management strategies for private & institutional clients with relationships between $500,000 - $5 million. Managed and grew client relationships. Identified prospects and opened new business. Collaborated on cross-functional teams across business units within a growing business division.Client relationship managementBusiness developmentPortfolio managementRisk managementCorporate cash managementRetirement planning

Managed client book of $200 + million in assets and more than 100 client relationships with private clients and institutions. Created and executed new business development strategies. Business lending, corporate cash management, asset management and risk management. Client relationship managementBusiness developmentConsultative salesFinancial planningPortfolio managementRisk managementEstate planningInsurance planning401(k) program management

Air Command & Control OfficerSmall unit leader. Technical project manager + problem solver. Commissioned from the enlisted ranks. Commanded 150+ Marines as a Detachment Commander executing air defense missions + tactical control of fighter aircraft. Planned and executed joint and combined training exercises. Coordinated tactics, operations and logistics with staff, adjacent units and other branches of the U.S. Armed Forces. Extensive + intensive leadership and management training.Officer Candidate School: 10 weeks on leadership & decision making under stressful conditions The Basic School: 6-month immersion course in infantry tactics & small unit leadershipNavy and Marine Corps Commendation MedalSignals Intelligence Intercept Operator-AnalystElectronic Warfare (EW) and Communications Security (COMSEC) Operations. Interception and analysis of electronic communications.