As GM at Movement and Wellness Applications Lead, I oversee the strategic direction and operational management of three key fitness platforms - Move, Freefit, and Upapp - designed to connect users to wellness opportunities across Israel. My mission is to make fitness accessible, engaging, and impactful by uniting advanced technology with innovative solutions tailored to user needs.With significant experience in digital marketing, e-commerce leadership, and product development, I specialize in crafting strategies that drive growth, enhance user engagement, and streamline operations. My current focus lies in integrating the operations of these platforms into a cohesive ecosystem, delivering seamless experiences for thousands of active users while fostering innovation and scalability.In my previous role as CMO at Shufersal Online, I managed cross-organizational marketing and product strategies, contributing to over 3 billion ILS in annual sales. My work emphasizes collaboration, data-driven decision-making, and empowering teams to achieve exceptional results.I thrive in environments where technology, creativity, and a user-first approach intersect. My goal is to promote healthier, more active lifestyles through accessible wellness solutions that inspire change and empower communities.