Johnathan Tan Email & Phone Number

Singapore

Singapore

Key Mentions: 1. Developed and enhanced all existing marketing materials in alignment with a new strategy 2. Developed and deployed integrated marketing strategy, campaigns and activities for both digital and traditional media 3. Collaborated, integrate and achieved multi-departmental goals while reducing the redundancy and replications of workflows 4. Increased digital presence and audience base through targeted omni-campaigns while using low-risk/high reward targetting methodology 5. Improve current user experience and customer journey interface, throughout website and digital engagements 6. Achieved multiple philanthropic objectives using commercial strategy and activities 7. Annual and monthly reporting on performance of campaigns, web statistics, market sentiment, and objective achievement with comments/suggestions and analysis 8. Consistent research and experimentation of latest trends and tools through social media advocacy 9. Managed strategic digital content to further promote and enhance the branding of the organization 10. Management of multi-functional and regional team members for effective collaboration 11. Management of webpages and digital footprints 12. Management of the external agencies for the organization 13. Reviewing of all digital content before publications and dissemination 14. Overseas event management and coordination 15. Social media management

Singapore

Key Mentions:1. Created a digital campaign using remaining budget and achieve a 500% over target marketing goal that surpasses all other countries in East Asia region.2. Collaborated with partners on exhibitions from planning to event execution. 3. Oversee and plan the Singapore’s marketing budget.4. Plan, design and implement traditional, digital and social campaigns via multiple channels of communications with the target customers.5. Tracking the performance metrics of each communication channel and report on findings with suggestions on performance management.6. Identify the target audience via various data collection methodology and analyzing the patterns.7. Manage the web presence of IELTS exam microsite, website, webpage and social presence.

Singapore

Key Mentions:1. Market, execute and attend all marketing events (seminars, talks and workshops) in Singapore and overseas to represent the SMU LKCSB Retail Centre of Excellence (RCoE).2. Research, plan, conceptualise and execute inbound marketing strategies locally and abroad, using both digital and offline marketing channels.3. Created RCoE’smarketing collaterals (both print and electronic) from concept to final product.4. Plan and create RCoE’s newsletters, mailing lists and EDMs via MailChimp for strategic marketing purposes.5. Raise RCoE’s awareness and online presence through multiple social media touchpoints (LinkedIn and Facebook) while maintaining brand integrity via content curation and creation such as case studies.6. Managed internal and external vendors and suppliers while upholding service level agreements.7. Identify, develop and execute strategic communications/media relations plans for key media contacts and customer references with other SMU departments and corporate communication.8. Planning and executing of industry events for RCoE’s partners.9. Organized inaugural conference (Asia Retail Leaders Conference 2018) and monthly workshops for both SMEs and MNCs within the retail sector.10. Responsible for brand management and corporate identity sanitization.11. Worked with PR agencies to organize activities based on set PR direction.

Singapore

1. Develop and implement marketing strategies aligned with company objectives.2. Tactical creation of digital assets (websites, microsites, graphics, eDMs…etc) under tight timelines within allocated budget for all customers regardless of account size.3. Won 2 key accounts for residential design agency agreement. (Thomson Reuters and Gates Unitta Asia)4. Worked directly with founder on achieving the outreach for desired target audience via optimizing the websites and social media contents using web analytics.5. Optimize every project management processes and work with internal teams to achieve higher customer retention/conversion rate.6. Craft digital marketing strategies based on client’s requirements across various digital platforms such as social media, forums and websites. (Facebook, Instagram, Twitter and LinkedIn)7. Managed and collaborated with outsourced partners to ensure seamless customer experience with maximum efficiency.8. Responsible for brand integrity and maintaining corporate identity.9. Managed the company’s social media account with content creation, curation and editing of images.10. Overall management of design, copywriting and marketing team of 4.11. Create and analyse reports on marketing campaigns, client’s performance matrix and sales dynamics.12. Handles vendors, supplier’s specifications, agreements and contracts negotiation.

Singapore

1. Structured and scoped the CMS system to education sector in Malaysia.2. Expand business offerings into South-East Asia countries (Indonesia, Philippines, Vietnam and Thailand) through partners and affiliates.3. Develop company’s marketing team, formulate Go-To-Market strategies and train new hires on social media marketing as well as tactical marketing.4. Oversees all graphics and artwork productions in accordance with clients’ brandings standards.5. Handles multiple government projects both local and overseas.6. Participated in the annual book fairs across Malaysia and Singapore to promote IT solutions to the education sector.

Singapore

1. Created an Excel VBA program in 5 months to identify, sanitize, and optimize the entire Tier-2 customers’ corporate accounts to drive maximum profitability for the company.2. Streamlined a tedious process of manual checking of data usage for individual accounts from 6 hours to 30 minutes through a written program created by myself.3. Involved in the planning and execution of an integrated marketing and communications plan with key product stakeholders to promote SingTel’s new product – SingTel’s Express Portal.4. Creating and tracking of the marketing campaign of new services, new product packages, existing products offerings as well as seasonal promotions and providing an in-depth study of the product nature against the market.5. To oversee various internal departments on the creation and maintenance of product offerings, project basis as well as existing products.6. Conduct in-depth industry studies on the business environment and execute marketing plans targeting the correct segment.7. Generate monthly marketing reports and weekly statistics on product performance, customers purchasing behaviour, internal and external churn rates as well as providing consumer’s market insights via market research for management reporting.8. Led and oversee monthly campaigns, new product launches and necessary point of sales materials for roadshows, exhibitions and major events such as IT Show/PC Show.

Graduate Certificate, Communication Management

Bachelor Of Science - Bs, (Hons) International Business Management

Diploma In Engineering Informatics, Information Technology