Advisor to SMEs, Brands, and Private Equity in the Food & Beverage space, looking for growth strategies, brand advisory, and restructuring consulting.

Manage all brand marketing and communication functions, while overseeing a team of freelance creatives, and agency partners (Brand, Digital, PR). Oversee the entire product development process, from conception through to commercialization. - Additional functions include: brand management, media relations, corporate strategy, digital & social media strategy, trade marketing, and event management. - Key member of management team- Direct responsibility for all new product development (strategy, concept, chefs, processors, commercialization, sell-in and launches)- Business development and due diligence for any new acquisitions

Providing strategic guidance and capital advisory to food & beverage brands in the Canadian market

Clients: Air Canada, Major League Soccer, Dell Global, Dell Alienware, SportChek, Mondelez, Ptit Quebec, Blue Goose, Marshalls, BodyLogix, and too many new business pitches to count

I am engaged on Strategy and Experience Planning assignments on a multitude of clients in our Toronto office. These assignments have spanned large scale site redesigns, mobile application development, digital strategy engagements and POV's on how our clients can meet their business objectives and deliver a customer centric experience in the digital space.Client verticals: Financial (both Canada and US), eCommerce (Global), and Loyalty (US)Skills employed: Marketing and Digital Strategy, Requirements Gathering, Business Objective Prioritization, Stakeholder Interviews, In-Field User Research, Persona Development, Competitive Audits & Blue Ocean Mapping, Experience Design (including my rough attempts at userflows and page architecture), Rapid Design Lab Facilitation, Brainstorm Workshop Facilitation, Business Model Innovation & Development, POVs, and Account Management

Most of the stuff that I do now as an Account Planner, but just under a different title

Contracted by the owner to serve as a Marketing Consultant to the business. Collaborated with senior management on the creation of new marketing initiatives and consulted on overall marketing strategy.Developed and implemented a new CRM program that helped increase client retention and drive greater revenue out of existing clients.

Gained international marketing experience while executing brand promotions for young, fast-growing companies in the United Kingdom.Assisted Event Managers regularly with campaign evaluations and implemented successful improvements during campaigns.