Johnathan (Jp) Powell Email and Phone Number

Digital marketing & analytics executive with 20+ years’ experience on both client, and agency side. 11+ years business development building and managing digital marketing teams from concept to operation. Special emphasis on creating value and accelerating growth through digital transformation and strategic planning. A robust combination of leadership, strategy, technology, business development, and program management competencies. Extensive background in the areas of Performance management & optimization, implementing & managing online initiatives, and program management. Managing Director level of SEO, e-Commerce, online advertising, media planning, and social media marketing teams. Overall experience has garnered a holistic visionary outlook on project management, digital transformation and Performance management Expertise in formulating a digital marketing strategy for B2B and B2C companies, interpreting business objectives into actionable marketing plans and leveraging data-driven optimization tactics to ensure a credible and sustainable increase in ROI.Proven extensive digital marketing experience driven towards increasing ROI, brand awareness and engagement using tools of the trade from targeting, personalization, multichannel analysis, predictive analysis, data mining, SEO, SEM, behavioral targeting and social media monitoring with a specialty in website tagging and implementing analytics solutions i.e. Adobe/Omniture & Google Analytics.Ensures client satisfaction with experience: • 15+ years of senior-level web analytics, and digital marketing consulting experience in implementations, sales support, marketing, and delivery (strategy, assessment, solution architecture, roadmap, and execution). • Includes 20+ years as a business owner specializing in web analytics consulting - strategy, implementations, and tag management. • Experienced technician - implementing, reporting & analysis, site tagging, and data mining working with Adobe/Omniture, Google Analytics, Webtrends, Coremetrics, and HBX web analytics software.• Experienced technician - outlining and implementing MMM.