John Swanson, Mba Email & Phone Number

Oversee the Northern Indiana territory of accounts by producing 300% growth in 2 years and managing/allocating $270K of advertising/media dollars per month.Deliver digital advertising consulting to a wide range of clients, industries, and sectors including automotive retail, law firms, gyms, nationwide startups, B2B software, luxury appliance, scrap metal processing, painting, health, and food.Write, direct, and produce video/photo shoots for a wide range of mediums, including social media, 30-60-second broadcasts, and digital streaming TV.Partnered with 20+ Purdue University athletes (including quarterback/basketball players) to develop and maximize NIL opportunities, facilitate contract negotiations, and organize event appearances/video shoots.Created and implemented a salesperson evaluation program for a 4-store auto dealer, resulting in a 4% group internet closing rate.Established and nurtured relationships with national companies and organizations including Make-A-Wish Foundation, Purdue University, Habitat for Humanity, Nashville Predators, and more.

Advise on optimal brand storytelling for personal care clients, retail companies, professional services, and nonprofit organizations.Developed 10+ websites by utilizing WordPress, Wix, and Squarespace customization.

Lafayette, Indiana

Coordinated social media strategy, brand development, and advertising campaign execution for 5 dealerships and 6 social media accounts.Planned, organized, and oversaw all events for the Lafayette region of the automotive group.Fostered the Purdue Athletics partnership by allocating a $250K annual marketing spend and facilitating contract to reimburse the group through manufacturer co-op programs.Collaborated with 3rd party marketing vendors to develop and execute advertising strategy for each dealership.Tracked, allocated, and monitored co-op dollar spend and utilization for each individual brand.

Warsaw, Indiana

Led digital marketing strategy, front-end website development, and brand storytelling for the dealership, including during its best month and quarter of all time.Operated in a dual marketing and business development center role by overseeing all online/digital marketing activity, including incoming leads, website redesign, and social media management.Administered product merchandising activities by authoring descriptions, curating photos, and updating webpages.Generated a 10% increase in internet lead-to-close ratio by continuously improving the online customer experience and simplifying the sales process.Pioneered an internship program by partnering with local high school (Warsaw), securing quality talent, and maintaining a sustainable program that still exists today.

As Social Media Strategist, my primary responsibility is to increase the online presence of my clients through social media. I operate multiple accounts and am in charge of creating and scheduling content, overseeing all other activity on social media, and constantly searching for the most effective ways to promote my clients through social media. Although my primary responsibility is social media, I am a writer for 212 Media Studios as well. I write various blog posts for our website over a wide variety of topics ultimately revolving around marketing. I also spend time with WordPress, graphic design projects, and various other forms of marketing for our clients. I am also involved in the strategic planning of marketing plans for each of our clients.

I am an employed tutor through Grace College. I primarily tutor students involved in business-related undergraduate courses.

Worked as a basketball camp counselor and coach for multiple weeks each summer.

Master Of Business Administration (M.B.A.)

I am currently involved in Grace College's accelerated program. Through this program, I am able to take graduate courses while also.

Bachelor Of Science (B.S.), Marketing

Activities and Societies: Basketball, tutoring

High School Diploma With Academic Honors

Activities and Societies: National Honors Society Public Relations Officer, Varsity Basketball, Fellowship of Christian Athletes Leadership