Johnathan Taylor Email & Phone Number

Austin, Texas Area

San Antonio, Texas Area

• Construct and present category reviews, scorecards, and post-promotional analyses to retailers, clients, and internal teams.
• Attend retailer appointments with sales partners to present data and consumer insights.
• Utilize data from multiple sources (syndicated, retailer, internal, and industry) to develop sales strategies that drive sales and market share.
• Identify, measure, and quantify market trends and opportunities, translating raw data into actionable business recommendations.
• Achieved new/expanded distribution on 10 juice items worth $1.5MM annual sales during top client's first category review. Presented data exhibiting category weakness among Hispanic and Millennial shoppers, followed by.

• Developed and executed business strategies at Drug/Dollar retailers for CPG clients.
• Crafted fact-based selling stories to obtain new distribution, promotions, and displays.
• Designed full-year promotional strategies to drive sales growth and maximize ROI.
• Placed products on over 1 million new shelves in 4 years and became the division's only two-time honoree in company's exclusive quarterly publication, “The Scoop”

• Derived two new performance metrics from existing datasets; “productivity,” a sales metric that controls for distribution level, and “percent sold on promotion”
• Developed robust, fact-based sales presentations that aligned with the Business Manager's strategic vision for the category
• Visualized complex sales data into clean, graphical layouts, often compiling datasets from multiple data sources