Johnathan Wilber Email & Phone Number

Brooklyn, New York, United States

New York City Metropolitan Area

Partnered with in-person education team and education leaders from nine regions and affiliates to develop a modern artist-centered blended learning strategy that touched 13,000 artists globally. Led the development of the digital learning journey for major evergreen programs around skincare, artist onboarding, and the launch of a new service model. Wrote and designed 100+ e-learnings for new product launches to deliver on seasonal and long-term brand priorities. Oversaw the maintenance and development of all components of the brand’s native education app and LMS with a third-party developer and represented the brand in a taskforce with leaders from other Estée Lauder brands to develop a new platform for multi-branded staff. Led team in creating a data-driven culture through analytics, surveys, and user focus groups and coached them on building high-touch, on-brand digital content, from wireframe to final product. Copy-edited all global education assets.

Greater New York City Area

Managed the launch of a digital education app to makeup artists, retail managers, trainers, and corporate employees in 100 markets in 25 languages. Created a workflow, creative toolkit, style guide, and best practices for translation and regionalization and onboarded digital education managers in nine regions and affiliates. Led global education in creating and executing a quarterly QA framework and playbook to ensure a consistent UX globally. Leveraging feedback from each market launch, oversaw the ongoing design evolution of the app and collaborated with partners global to track and address bugs. Designed and developed digital micro-learning tools and e-learnings to support seasonal updates, artistry, sales and service, and evergreen programs. Copy-edited all global education assets.

Englewood Cliffs, New Jersey

Managed the implementation and design of a learning management system and the creation of training assets around leadership, onboarding, and more. Developed an employee communications strategy for 3,000 employees in North America that included a social communications platform and digital signage, as well as improvements to process and existing channels.

Greater New York City Area

Oversaw the design, development, and execution of 360° training programs on six skincare and three cosmetics brands. Created interactive PDFs, e-learnings, video tutorials, mobile reporting tools, PowerPoints, train-the-trainer programs, and printed launch packs that touched field employees in 3,500+ Targets, ULTAs, and Walgreens across the country, and in 1,100 Shoppers Drug Marts in Canada.Collaborated with global education and local marketing teams to adapt and regionalize training materials for seasonal launches, on-boarding, and artistry development in the Americas.Played a strategic role in modernizing adult-learning programs and engagement through gamification and innovative digital platforms.

Greater New York City Area

Developed and delivered on-boarding training for new hires and continuing education programs for all employees. Drafted employee communications, including announcements around organizational changes, business initiatives, brochures, new hires, benefits, and performance management, as well as executive announcements and presentations.Improved design of and created content for the company intranet (approximately 500 users), leading to a 35 percent increase in user engagement in a six-month period.Planned and executed company-wide employee events from start to finish, including state-of-the-business town halls and trainings.

New York, New York

Planned, promoted, and managed more than 30 events, including academic and educational talks, ​a documentary film series at the MoMA, an art auction with Sotheby’s, and a thirty-artist contemporary art exhibition. Collaborated with library staff to produce educational programs for internal and external audiences.Wrote, designed, and edited foundation publications including annual reports, anniversary reports, advertisements, brochures, and newsletters. Oversaw the rebranding of the foundation, including a complete redesign of the website. Developed and implemented an organizational fundraising strategy, including a direct-donor campaign that raised more than $30,000. Researched, wrote, edited, and developed successful grant applications for grants totaling over $500,000.Created a comprehensive social-media strategy that included updating, branding, and developing a voice for the organization's Twitter and Facebook pages. Increased Facebook and Twitter followings each by more than 300%.

New York, Ny

Developed and cultivated a digital-print partnership with Amazon’s e-publishing imprints. Acquired fiction titles and edited Oliver Pötzsch, New York Times–bestselling author; The Best American Comics series; the Lambda award–winning graphic memoir Calling Dr. Laura, and more than two dozen paperback titles. Acted as project manager, ensuring successful publication of books—from proposals to paperback publication. Presented titles semiannually to sales representatives and wrote jacket and marketing copy for more than thirty-five books per year. Collaborated with international business partners, authors, and translators to evaluate German books for English-language publication.

New York, Ny

Edited bestsellers, including A Lion Among Men by Gregory Maguire, and many other fiction and nonfiction titles. Wrote, edited, and managed copy for sixty books annually in the company’s content management system, with direct feeds to Amazon and other major booksellers.

Master Of Fine Arts, Fiction Writing

Bachelor Of Arts, Creative Writing, Summa Cum Laude

Activities and Societies: Phi Beta Kappa