Director of Production

Born out of a multi-year collaborative partnership with Nike that started in 2018, Sundown Studio was formally established in 2020 to set a new standard in Environment/Experience agencies. Since our inception, serving as the Co-Founder and Managing Partner, we’ve grown into a multi-million dollar agency, delivering groundbreaking physical experiences for numerous culture-defining clients - from our work as the AOR (Agency of Record) for Retail Design Production for Nike in NYC, LA, and Chicago, we’ve continuously expanded - to clients such as Wave Sports + Entertainment with Carmelo Anthony and the Kelce Brothers, retail design for The North Face, a Grammy Awards gifting suite for Dr. Martens to the Decision-Makers’ Hub for IBM at CES - we holistically deliver cutting-edge design, consumer experience strategy, and end-to-end production under the single roof of Sundown Studio.Clients: • Nike• The North Face• lululemon• MediaLink• Converse• Dr. Martens• Wave Sports + Entertainment - Travis+Jason Kelce (New Heights) - Carmelo Anthony (7pm In Brooklyn) • Capezio• Hunter Boots• Afterpay• Arc’teryx• Adidas/Kith• IBM

Oversaw some of the most innovative and creative retail brand work in the field. Responsibilities included oversight from start to finish ensuring projects adhered to design intent by collaborating closely with design leads and other creative functions. Managing the creative team's workflow and efficiency, responsibilities included creating and owning comprehensive strategy/project plans covering resourcing, deliverables, budgets, and timelines. Acting as the primary point of contact for both internal and external project teams, tasks were prioritized to ensure timely completion, with leadership provided to facilitate solutions. Additional responsibilities encompassed creative oversight of digital assets, participation in presentations, feedback sessions, maintaining strong communication with stakeholders, managing on-site operations, and oversight of project/plan reviews.

• Operations lead for Creative Brand Experience Studio• Lead all studio work intake – main POC for NY teams• Holistic studio project updates and maintenance• Resource Management – Team/Function needs + capacity oversight• Implement and lead the NY Creative Review process • Overall process improvement (geo/city + NY team) // working with Ops LT to refine the process needed to support the work

Responsible for leading the process of translating our partner's vision into physical reality throughout all processes, including but not limited to: design, drafting, engineering, fabrication, installation, and strike. Direction and oversight of the largest revenue-driving account, managing all creative, fabrication, and executional details & logistics for all Experiential Marketing activations. Responsible for creating all quotes and budgets for incoming projects through owned accounts, partner agencies, new and established clients. Managing key new business relationships, as well as seeking out and developing new accounts and relationships was crucial. Served as an internal representative for brand clients, effectively communicating brand guidelines, goals, and expectations, and implementing strategies for establishing key relationships.Key Clients:• Fila• Converse• Google• Dior• NBA2k• Origin• Shopbop• Vans• Youtube• Barbie (Mattel) • Target• Absolut• MLB (fanfest)• Nike

Developed and delivered informed strategic digital recommendations, drawing on an understanding of best practices across each client's category and competitive set. Actively involved in identifying, vetting, pitching, and winning new business for the agency, managing clients, teams, and third-party resources. Utilizing my experience across digital and experiential I created strategic plans, decks, and presentations on behalf of the agency and its clients. Collaborating closely with agency leadership, I tailored digital strategies and activations to meet unique business objectives for each client. This included overseeing the creation of overall narratives/campaign developments, managing in-house and third-party design resources to create compelling digital assets, and ensuring content publication and community engagement across social media platforms.Key Clients: • Nike• American Express

Oversight and creation of all client/partnership strategies around incoming and outgoing business including RFP Fulfillment and proactive client Acquisition. Once the business was won I stepped into a creative production role to develop deliverables and execute both digital and experiential programming. Key Clients: • Perrier • Microsoft• Bacardi• Bombay• Chobani• FUZE• GE• Modelo• Pepsi• Sonos

Direction and oversight of all experiential strategy, creative, and client-facing materials/programs. Facilitation of all client comms and strategic goals across all campaigns. Program successes led to year-over-year fiscal and audience growth, and eventually the target goal of acquisition.Key Clients: • Microsoft• Modelo• Harley Davidson• Ford Motors• Heineken• VH1• Axe• Gillette• Bacardi

Account Direction and management of experiential marketing (music, sports, media, food, bev, etc.), social media, and partnerships/sponsorships. Day to day management of all processes under the experiential marketing and sponsorship umbrella as well as managing client expectations/overall experiential strategy. Key Clients/Partnerships: • Forbes• Warner Music Group• Audi• Luxottica• Clinton Global Initiative• Comcast NBC• Amazon

Account management and leadership for Delta Air Lines. Management of experiential marketing (music, sports, media, food, bev, etc.), social media, and sponsorships. Day to day management of all processes under the marketing and sponsorship umbrella as well as managing client expectations/overall experiential strategy.Key Clients/Partnerships: • Delta Air Lines• NY Yankees• NY Mets• LA Lakers• NY Knicks• MSG• AEG• NY Wine & Food• TED

Created and Established partnerships with companies on behalf of Coca-Cola to strengthen the vitaminwater and smartwater brands. Creation of a sampling program and multiple (250+) experiential marketing programs across Brooklyn, Manhattan, queens, Staten Island and the Bronx across categories such as music, festivals, sports, skate, and lifestyle. Key Partnerships: • Vans• Live Nation• Converse• VICE• EMI• Warner Bros• SPIN• Governors Ball• Bowery Presents

Management of NYLON Records and all Experiential Marketing for NYLON Magazine. Label management including budgeting, production, distribution, events, tour management, artist management, contract negotiation, A&R, etc.

Events managing and digital marketing managing for the FADER and Cornerstone. Including full planning, coordination, facilitation and activation of events, as well as overseeing and facilitating digital marketing and partnerships. Assisting with the creation and production/facilitation of event marketing strategies for clients such as HBO, Siren Festival, Levi’s, Converse, Kia Motors, Pepsi, Red Stripe Beer, Matador Records, Dewar’s, Heineken etc.

Oversight of all label operations, marketing, management and output.