U.S. Soy is the United States’ number one food and agricultural export, generating more than $34 billion in revenue in 2021 from increasing usage in the animal protein, aquaculture, animal nutrition, edible oil, soy foods, and commodity trading sectors. Global soy consumption at 1.087 MMT has exceeded global soy production at 1.061 MMT for the past three years (2019-22) following a doubling in soy consumption and production over the past 20 years. I work on U.S. Soy's brand reputation, communications, advertising and marketing with external customers and internal stakeholders.

Oversee Web site marketing strategy for WellsFargoAdvisors.com and execution of content management, functionality, design, user experience, technologies and platform strategies and capabilities. Manage content creation, define business objectives and measurement to ensure adherence to marketing objectives and strategies -- from initial positioning and tone to final execution. Direct national sales lead generation program netting 2,000+ new accounts and $320+ million in new assets to the firm. Manage reimplementation of web analytics platform, Adobe Site Catalyst, and generated reports, analysis and recommendations to inform and direct marketing programs. Designed and implemented an online visitor engagement score program that won a national Grammercy Institute Strategy Award. Support strategic direction and content needs of social media programs.Train sales channels on best practices for lead follow-up and conversion into new accounts. Coordinate communications and marketing programs with inbound and outbound call center groups. Partner with internal groups to accomplish digital communications and marketing goals. Manage individual financial advisors local digital marketing strategy.

Plan and implement successful digital marketing programs that drive brand awareness, engagement, new client acquisitions and increase market share. Manage strategic alignments within multiple departments to accomplish firm objectives and initiatives. Direct national lead generation program generating more than 30k+ sales leads annually. Supervise lead management system and distribution of leads to multiple sales channels. Coordinate communications and marketing programs with inbound and outbound call center groups.

Manage online advertising, organic search engine optimization (including local search optimization) search engine marketing, content development, campaign tracking and landing page optimization for full-service brokerage firm. Promoted from product manager to content manager to marketing manager and was named corporate officer based on accomplishments of key strategic goals. Supervise two writers. Direct IT developers and business analysts in the redesign of client authenticated space Web site, creating a platform to dynamically generate more than 7,000 individual Financial Advisor Web sites, authenticated space client account access and E-Mail Express, a compliance approved blast email platform. Establish the firm's first usability group/USX group, who's practices became integral component to online development efforts.Managed vendor relationships and contracts negotiations with third party vendors for the entire department.

Manager resources of internal corporate communications department, relationships with internal product departments to develop and implement strategic communications and marketing plans. Supervise a cross-discipline team of two copywriters, two designers, one production coordinator and one adminstrative assistant. Develop coordinate and produce all print, radio and television advertising campaigns and sales support materials for more than 7,000 financial advisors nationwide.

Create all internal and external communications, marketing and sales support materials.

Manage advertising accounts and write advertising copy on B2B and B2C clients. Create and produce print, radio and television advertisements to accomplish client goals.

Supervise account work and manage service on B2B and B2C accounts. Create and produce print, radio, outdoor and direct mail advertising to accomplish client goals.

Manage account coordination, project supervision and copywriting within BHN's direct marketing division. Targeting and purchasing direct mail lists.