As an Internet marketing pioneer, I helped to develop, define and refine many Internet marketing strategies and tactics. Particularly focused on the development of tactics appropriate for the new "Pull" media environment. Invented the tactic of search engine optimization and the phrase "Search Engine Optimization" in 1997. (Wikipedia link: http://en.wikipedia.org/wiki/Search_engine_optimization ). Also developed the first free small advertising supported desktop applications called "AdApps" (1995).I founded one of the first interactive marketing firms in the world, Multimedia Marketing Group (MMG) in 1995, that reached $10,000,000+ in annual revenues in five years. MMG was the pioneer in Search Engine Optimization (SEO) and many other interactive marketing techniques. Sold in 2000 to WPP, a multibillion-dollar, global advertising and PR company based in London, England.I founded one of the first online press release services, the Internet News Bureau, in the mid-1990s. INB aggregated 10,000 subscribing journalists and was sold to internet.com.I founded, moderated and published the industry standard I-Sales Discussion list, the most influential internet marketing discussion list of its time that grew to 25,000+ subscribers. A number of other successful discussion lists were added that became a new company with 200,000+ subscribers called Adventive, the world's largest email discussion list publisher. Adventive was sold to one of the internet's largest publishers.I founded AudetteMedia with son Adam Audette, a highly specialized, laser focused SEO marketing firm dealing with Fortune 500 clients. AudetteMedia was subsequently sold to RKG, one of the nation's preeminent PPC and SEO marketing firms.Past and current clients have made well over $1B in ROI. For example, MMG provided the sole marketing for start-up Art.com which was launched for $200K and subsequently sold to Getty Images for $250,000,000.