John Bacon Email & Phone Number

Phoenix, Az, Us

Lewisville, Tx, Us

Reno, Nevada, Us

In this role, I re-established in-house marketing efforts for an innovative crowdfunding platform including re-branding the company, while defining the integrated marketing strategy and engaging appropriate third-party partners. I leveraged content marketing, digital strategies, in-person and virtual events, affiliate partnerships and public relations to successfully attain the company’s goals/objectives. Additionally, I served on the Executive Committee tasked with overall corporate strategy.Following are my key contributions:• Planned and executed programs to meet the success criteria of integrated go-to-market MarComm efforts that differentiated the company from its peer set.• Increased B2C conversions and decreased advertising spend through enhanced customer segmentation and targeting.• Achieved growth in followers and increased engagement across all social networks by devising and deploying robust social media and content development tactics.• Improved organic website traffic volume through re-design, SEO, enhanced content and email campaigns.

Reno, Nevada, Us

Los Angeles, Ca, Us

Aiming to achieve set targets, I oversaw marketing efforts, such as collateral, presentations, and videos for all private and institutional funds focused on real estate, infrastructure, and credit. Also, I established CIM’s first in-house MarComm department; growing the team from 10 to 23 in 15 months to deliver comprehensive marketing, public relations, digital, events and creative services across the organization. I also oversaw the implementation process of an integrated digital marketing program, including new corporate website, SEM, SEO, email campaigns via HubSpot, video integration, and social media. Additionally, I handled marketing activities for West Coast real estate projects, such as websites, social, content, and collateral.Following are my key contributions:• Ensured significant capital raise/sales by supervising marketing efforts for new product launches and legacy offerings.• Led the strategy development of company's first B2B branding and integrated marketing program to build much-needed recognition in real estate and financial services industry, while re-branding and integrating acquired entity.• Devised and launched content marketing program incorporating white papers, case studies, webinars and videos to position firm as a market leader.• Collaborated and partnered with cross-functional teams to launch the company's successful community outreach program (CIMpact) as well as company's diversity and inclusion program.

Phoenix, Az, Us

Utilizing my broad-range of industry knowledge, I consolidated and led MarComm activities with a team of 15 members for corporate communications, marketing, events, digital, creative services, and employee engagement. I cultivated investor relationships by preparing earnings presentations, scripts, press releases, shareholder communications, and annual reports. Additionally, I managed internal communications and partnered with HR on employee engagement activities.Following are my key contributions:• Achieved $250M+ of implied media value through non-paid, placed media, including the Wall Street Journal, CNBC, Bloomberg, Real Estate Forum and TheStreet.com.• Ensured $15B+ acquisitions and 98%+ occupancy by directing communications and marketing related to real estate.• Supervised re-naming and re-branding parent company in four months, generating significant industry visibility.• Successfully controlled and adhered to multiple million-dollar budgets.

Through strategic marketing engagements provided comprehensive marketing and communications support to outside clients including marketing plans, brand development and activation, brochures, web sites, case studies, public relations, crisis communication, web development, social media, direct mail, newsletter content and market research. Developed marketing communication plans for businesses by identifying and establishing strong brands, integrating all marketing and communications, and aligning employees with company strategy. Clients included: RED Development, Hunt Construction, DMB Associates, Pogson & Matt Wealth Management

Phoenix, Az, Us

Developed and managed the marketing and communications program at a corporate level, introducing the company's first integrated branding and marketing program that successfully positioned the company as a leading commercial real estate developer. Provided marketing and communications guidance on more than 10 shopping center and mixed-use projects throughout the United States, from inception through operation. Personally led public relations and community outreach at both the corporate and property level, generating positive media coverage and building community goodwill. Worked closely with Leasing to attract new tenants to projects, oftentimes with first-to-the-market concepts. Leveraged proprietary research to support development, leasing and branding initiatives.

Bachelor Of Journalism, Advertising

Communication

Education record