John Bacon

John Bacon Email and Phone Number

Founder and CEO @ JAB Marketing, LLC
Phoenix, AZ, US
About John Bacon

I am a growth-focused professional with extensive experience in marketing, communications, branding and investor relations within commercial real estate, financial services and crowdfunding industries. I am skilled in utilizing “leading from the front” management style for executing marketing and sales initiatives for organizational development. My specialties are:• Strategic Marketing Initiatives• Corporate Communications• Product/Corporate Branding• Investor Relations/Communication• Profitability & Revenue Growth• Full Lifecycle Project Management• Content Development & Control• Team Collaboration & Leadership• Event & Campaign Management• Client & Employee Engagement Following are my key career highlights:• Positioned company for listing on NYSE by significantly enhancing capital raise.• Recognized as 1st VP, Marketing & Communications and ensured targeted capital raise over a 3-year period.• Served as member of executive management team of a $17B publicly traded REIT.• Executed multiple marketing communication plans to establish corporate and product brands. What makes me stand out are my solid skills in spearheading B2B and B2C MarComm programs from start to end within the established parameters, positioning companies as a leader in competitive markets. I am a forward-thinking leader, able to steer cross-functional teams to achieve company targets. I am an elite communicator with the ability to provide top-flight customer service and nurture relations with internal business clients and external business partners. While others take pride in meeting all standards set before them: my passion is for delivering goes beyond organizational expectations, creating a win-win scenario for everyone involved.

John Bacon's Current Company Details
JAB Marketing, LLC

Jab Marketing, Llc

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Founder and CEO
Phoenix, AZ, US
John Bacon Work Experience Details
  • Jab Marketing, Llc
    Founder And Ceo
    Jab Marketing, Llc
    Phoenix, Az, Us
  • Mcs
    Chief Marketing Officer
    Mcs Jun 2022 - Present
    Lewisville, Tx, Us
  • Modiv
    Chief Marketing Officer
    Modiv Jun 2021 - Mar 2022
    Reno, Nevada, Us
    In this role, I re-established in-house marketing efforts for an innovative crowdfunding platform including re-branding the company, while defining the integrated marketing strategy and engaging appropriate third-party partners. I leveraged content marketing, digital strategies, in-person and virtual events, affiliate partnerships and public relations to successfully attain the company’s goals/objectives. Additionally, I served on the Executive Committee tasked with overall corporate strategy.Following are my key contributions:• Planned and executed programs to meet the success criteria of integrated go-to-market MarComm efforts that differentiated the company from its peer set.• Increased B2C conversions and decreased advertising spend through enhanced customer segmentation and targeting.• Achieved growth in followers and increased engagement across all social networks by devising and deploying robust social media and content development tactics.• Improved organic website traffic volume through re-design, SEO, enhanced content and email campaigns.
  • Modiv
    Senior Vice President Marketing
    Modiv Jan 2021 - Jun 2021
    Reno, Nevada, Us
  • Cim Group
    1St Vice President, Marketing & Communications
    Cim Group Feb 2018 - Jan 2021
    Los Angeles, Ca, Us
    Aiming to achieve set targets, I oversaw marketing efforts, such as collateral, presentations, and videos for all private and institutional funds focused on real estate, infrastructure, and credit. Also, I established CIM’s first in-house MarComm department; growing the team from 10 to 23 in 15 months to deliver comprehensive marketing, public relations, digital, events and creative services across the organization. I also oversaw the implementation process of an integrated digital marketing program, including new corporate website, SEM, SEO, email campaigns via HubSpot, video integration, and social media. Additionally, I handled marketing activities for West Coast real estate projects, such as websites, social, content, and collateral.Following are my key contributions:• Ensured significant capital raise/sales by supervising marketing efforts for new product launches and legacy offerings.• Led the strategy development of company's first B2B branding and integrated marketing program to build much-needed recognition in real estate and financial services industry, while re-branding and integrating acquired entity.• Devised and launched content marketing program incorporating white papers, case studies, webinars and videos to position firm as a market leader.• Collaborated and partnered with cross-functional teams to launch the company's successful community outreach program (CIMpact) as well as company's diversity and inclusion program.
  • Vereit, Inc.
    Senior Vice President Corporate Communications
    Vereit, Inc. Dec 2010 - Jan 2018
    Phoenix, Az, Us
    Utilizing my broad-range of industry knowledge, I consolidated and led MarComm activities with a team of 15 members for corporate communications, marketing, events, digital, creative services, and employee engagement. I cultivated investor relationships by preparing earnings presentations, scripts, press releases, shareholder communications, and annual reports. Additionally, I managed internal communications and partnered with HR on employee engagement activities.Following are my key contributions:• Achieved $250M+ of implied media value through non-paid, placed media, including the Wall Street Journal, CNBC, Bloomberg, Real Estate Forum and TheStreet.com.• Ensured $15B+ acquisitions and 98%+ occupancy by directing communications and marketing related to real estate.• Supervised re-naming and re-branding parent company in four months, generating significant industry visibility.• Successfully controlled and adhered to multiple million-dollar budgets.
  • Converge Marketing Group
    Managing Director
    Converge Marketing Group Apr 2008 - Jan 2011
    Through strategic marketing engagements provided comprehensive marketing and communications support to outside clients including marketing plans, brand development and activation, brochures, web sites, case studies, public relations, crisis communication, web development, social media, direct mail, newsletter content and market research. Developed marketing communication plans for businesses by identifying and establishing strong brands, integrating all marketing and communications, and aligning employees with company strategy. Clients included: RED Development, Hunt Construction, DMB Associates, Pogson & Matt Wealth Management
  • Red Development, Llc
    Vice President Of Marketing & Communications
    Red Development, Llc Sep 2003 - Apr 2008
    Phoenix, Az, Us
    Developed and managed the marketing and communications program at a corporate level, introducing the company's first integrated branding and marketing program that successfully positioned the company as a leading commercial real estate developer. Provided marketing and communications guidance on more than 10 shopping center and mixed-use projects throughout the United States, from inception through operation. Personally led public relations and community outreach at both the corporate and property level, generating positive media coverage and building community goodwill. Worked closely with Leasing to attract new tenants to projects, oftentimes with first-to-the-market concepts. Leveraged proprietary research to support development, leasing and branding initiatives.

John Bacon Skills

Marketing Integrated Marketing Marketing Strategy Advertising Public Relations Management Strategic Planning Market Research Social Media Market Planning Strategy Direct Marketing B2b Marketing Press Releases Online Marketing New Media Sales Creative Direction Budgets Retail Marketing Communications Event Planning Event Management Copywriting Corporate Branding Facebook Trade Shows Brand Development Indesign Corporate Communications Strategic Communications Real Estate

John Bacon Education Details

  • University Of Nebraska-Lincoln
    University Of Nebraska-Lincoln
    Advertising
  • University Of Nebraska At Omaha
    University Of Nebraska At Omaha
    Communication
  • Blair High School
    Blair High School

Frequently Asked Questions about John Bacon

What company does John Bacon work for?

John Bacon works for Jab Marketing, Llc

What is John Bacon's role at the current company?

John Bacon's current role is Founder and CEO.

What is John Bacon's email address?

John Bacon's email address is jb****@****oup.com

What is John Bacon's direct phone number?

John Bacon's direct phone number is +148021*****

What schools did John Bacon attend?

John Bacon attended University Of Nebraska-Lincoln, University Of Nebraska At Omaha, Blair High School.

What are some of John Bacon's interests?

John Bacon has interest in Marketing, Branding And New Media, Advertising.

What skills is John Bacon known for?

John Bacon has skills like Marketing, Integrated Marketing, Marketing Strategy, Advertising, Public Relations, Management, Strategic Planning, Market Research, Social Media, Market Planning, Strategy, Direct Marketing.

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