Responsible for designing and executing global marketing campaigns, with the objective of generating pipeline and revenue.- Planning and executing Account Based Marketing campaigns with focus on lead generation and conversions.- Working with global cross functional teams on content creation for demand generation including the creation of engaging blog content, global events, webinars, case studies, white papers, and email sequences.- Managing entire MarTech stack including CRM, tracking, analytics and advertising platforms. - Reporting on performance metrics for all campaigns with a strong focus on generating actionable insights.

Focused on growing and activating the international user and customer base of Denmark's leading digital post platform by combining strategic understanding with a growth hacking mindset and a very hands-on approach to marketing. Key projects include:✔ Implementation of LinkedIn Sales Solutions (Insights and Sales Navigator) to strengthen outbound sales and marketing efforts (demand generation).✔ Implementation of new CRM and inbound marketing / marketing automation solution including development of lead scoring model and nurture flows (HubSpot).✔ B2B lead generation through gamification (Outgrow).✔ Insourcing the management of advertising platforms (Google Ads, Facebook Business Manager, LinkedIn Ads) for both B2C and B2B.✔ Launch of micro-influencer campaigns.✔ Sourcing and implementation of GDPR compliant web analytics solution (Piwik Pro).✔ Development of domain separated landing pages for B2C and B2B campaigns.✔ Market validation of new service ideas using pretotyping.

Head of Client Management team, who coordinated tasks related to online marketing channels such as campaign management on Google AdWords, Bing Ads, YouTube, Facebook, Instagram, Twitter, affiliate networks in addition to media buying, CRO and web analytics for key client accounts, including HBO Nordic and Linas Matkasse Group. Developed and managed campaigns with a strong direct response focus such as sales and lead generation as well as campaigns focused on traditional branding metrics.

Responsible for company set up and daily management including recruitment and new business development securing large wins such as The Body Shop. Successfully managed international SEM campaigns for Sony, Audi, AIG, Etihad and other key accounts as part of an outsourced agency deal. Drove the company to be a leading authority on online direct-response marketing for B2B exporting companies in Taiwan within a year of its inception.

Responsible for sales of IT hardware, software and associated services such as cloud computing and hosting services at IBM Business Partner in Singapore.

Responsible for sales of office automation equipment and a wide range of IT solutions and services, such as Managed Document Services to key accounts. Identified areas for improvement with Total Cost of Ownership calculations and needs analysis and subsequently prepared and presented proposals to key influencers, decision makers and C-level executives.- Scheduled and managed sales pipeline through active use of CRM system.- Liaised directly with regional head office on issues pertaining to global accounts and global contracts.- Coordinated and executed order fulfillment, delivery, implementation and after-sales service with various internal and external parties.- Executed and participated actively in various marketing events, including road-shows and sales demonstrations.- Managed and strengthened relationships with key stakeholders, both internal and external through a proactive and positive attitude.