John Barrachina Email & Phone Number

Florham Park, New Jersey, United States

Creative professional, with print and digital experience, collaborating with marketing, corporate and business unit stakeholders to lead creative strategy and deliver unique design solutions that elevate the MHA brand. Key player in evolving the brand, ensuring visual and voice consistency across all channels. Big picture thinker and hands-on, pragmatic problem solver.Responsibilities for design and creative direction of corporate and business unit projects include:• Marketing campaigns and collateral• Sales initiatives• Infographics• White papers and Case Studies• Logos• Tradeshow exhibit assets• Social media designs• Landing pages• E-mail templates• PowerPoint presentations

Elmwood Park, Nj

Work with marketing team to develop collateral that is on message with the company brand to support healthcare IT products and services. Digital and print projects include brochures, marketing collateral, sales collateral, trade show graphics, premium items, banner ads, and e-mail banners.

Paramus, Nj

Develop creative materials for CME, Continuing Medical Education for physicians, promotional campaigns and educational activities. These projects include e-mail campaigns, website/landing pages, banner ads, sales collateral, meeting materials, invitations, logos, Google presentations, and PowerPoint presentations.

Parsippany, Nj

Collaborate with project managers and writers to create B2C, B2B, and internal marketing print and digital collateral. Projects include marketing print materials, consumer vacation itineraries, consumer vacation landing pages, supplier directories, brand standards, and employee communications.

Kenilworth, Nj

Collaborate with project managers and writers to create B2B marketing print and digital collateral. Projects include marketing print materials, video, and employee communications.

Jersey City, Nj

Partnered with project managers and writers to create B2B marketing print collateral and digital assets. Projects included sales and marketing print collateral, multimedia campaigns, landing pages, banner ads, and employee communications. Branding projects included supporting logo and guidelines development. Responsibilities also included contacting vendors on print production and costs.

Franklin Lakes, Nj

Create, manage, and execute marketing communication solutions, from concept to completion. Led the creative team on marketing communications and collateral for sales, proposals, multimedia campaigns, operations, health management, trade shows/events, clinical products, and employee communications. Extensive branding experience from managing two company rebranding efforts, including logo and guidelines, as well as the recent merger of two Fortune 500 companies.• Direct marketing for a Medicare prescription plan that exceeded response expectations by almost 50%.• Physician service collateral dedicated to building better relationships with doctors serving our members. This marketing campaign resulted in an 11% satisfaction increase the first year.• Direct-mail for online registration resulted over 11,000 full registrations., exceeding campaign goals by 8%.• Direct-mail patient engagement program set new benchmarks with average conversion rates of 13.7%.• Develop, maintain, and enforce graphics guidelines for company-wide logo and brand usage.Responsible for hiring, managing, and supervising full-time and freelance designers. Supervise photo shoots, video shoots, and press checks. Recommend and oversee the upgrade of all Apple equipment.

Bachelor Of Arts, Graphic Design

Continuing Education, Advertising And Marketing

Continuing Education