» Lead brand development and corporate identity initiatives, enhancing firm recognition and client trust» Evaluate and refine branding efforts based on client feedback and market trends, ensuring relevance» Oversee multimedia messaging, aligning internal and external communications with strategic goals» Direct creative projects, including advertisements, event designs, and proposals, maintaining high standards» Lead firm marketing efforts, including advertising campaigns, SEO, web analytics, email marketing and more» Manage marketing technology and operations, improving efficiency and client outreach capabilities » Coordinate with external vendors to streamline marketing functions and drive consistent results» Work directly with firm leadership on all external-facing initiatives to maximize return on investmentAccomplishments» Revamped brand & visual identity, enhancing the firm's market position and client engagement» Introduced new project management process, elevating team output and increasing efficiency by 20%» Spearheaded a cross-platform branding strategy to increase client engagement by 10%

» Led art and creative direction for diverse clients, achieving measurable results in campaign success» Developed strategic web solutions, enhancing client engagement and user experience» Directed integrated marketing campaigns, driving significant brand visibility and growthClients have included but are not limited to:» Medpricer - Healthcare technology company» Confluence - Technology company» Equestricon - First international horse racing convention» International Society for Stem Cell Research - Professional society for researchers & clinicians» Alpha Epsilon Pi - International Fraternity» Taste of Park Ridge - Community food-based event» Park Ridge Park District - Community & recreation association» Keshet - Special needs nonprofit» Carthage Vanguard - National undergraduate research journal

» Creative director for go-to-market activities for the U.S. firm supporting $2+ billion in wins annually­ - Built and co-managed a world-class pursuit center of excellence­ - Managed top creative and design output for the CEO’s top 12 priority clients­ - Developed U.S. firmwide strategy in partnership with the CEO and U.S. marketing strategy with the CMO­ - Oversaw and trained a creative team of 15+ across the United States and India­ - Co-led regional marketing campaign creation and execution» Spearheaded the first in-house agency with ~$7 million in revenue in the first year­ - Produced major TV spots for major national golf events, including the PLAYERS and MASTERS tournaments» Managed the digital innovation initiative with the Head of Digital Marketing, resulting in a 9% improved pipeline conversion» Implemented global brand management software, improving consistency and a 10% increase in productivityAccomplishments» 5 firm awards for DE&I, innovation, and cross-department collaboration» Hermes - Gold winner, Printed Collateral | Platinum Winner, Digital Infographic» Leader of LGBTQ+ employee resource group (‘19-'23)­ - Launched annual Pride mixer with top Chicago clients, exceeding attendance KPIs by 15%» Co-Chair of Diversity, Equity and Inclusion Council (‘20-'23)­ - Launched education series with 95%+ participation & 100% net promoter score» Developed Lease Accounting Playbook producing $1 million annually

» Served as lead designer for sales, pursuits, and proposals for the U.S. firm, providing guidance and oversight related to the firm's visual identity/brand standards, leading by example» Collaborated daily with writers and stakeholders to design custom graphics and digital experiences for the firm’s most significant audit, tax, and advisory clients - This includes booklet/brochure publication; presentation creation, formatting, and branding; graphic and diagram creation and branding; creation of digital experiences and interactive diagrams; welcome and explainer videos; and more» Oversaw the implementation and management of all new brand elements and templates for sales enablement» Reviewed the work of two designers, one based in Bangalore, IndiaAccomplishments» Creation of standardized diagram templates for the U.S. firm» Creation of graphic library available for sales and account marketers» Winner of the "Lead the Charge" innovation & collaboration award for the Chicago headquarters» Winner - Gold - Hermes Creative Awards, Printed marketing collateral - Status Go proposal template» Winner - Platinum - Hermes Creative Awards - Electronic infographic - Audit of the Future digital experience» Creation of business plan for and management of expansion of services for all sales enablement for the firm

» Directed marketing, branding, and advertising activities, achieving a 3% rise in event attendance» Executed integrated campaigns, boosting member retention by 6% and ensuring consistent membership growth» Led creative direction for two major conferences, enhancing overall event experience Optimized advertising strategy, resulting in a 2% annual increase in revenue» Managed a team of 5, ensuring the successful execution of all marketing initiativesAchievements» Co-led rebranding initiative across the entire organization and membership associations

» Led marketing and creative activities, boosting brand recognition by 18% through visual identity updates» Developed integrated campaigns, increasing annual meeting attendance by 21% and email engagement» Directed creative and marketing for 7+ international conferences, enhancing event quality and visibility» Launched a member ambassador program with Nobel laureates, driving a 3% rise in event attendance» Managed a team of external professionals, ensuring effective collaboration and project delivery» Managed global vendor relationships for marketing and events

» Managed marketing and branding, developed visual identity, and designed logo for the journal» Produced engaging ads to attract readers and research submissions across the country» Updated website and journal templates, ensuring consistency and functionality.» Collaborated with leadership to develop budget and financial statements and secure sponsors» Achieved increased visibility and financial support for the national launch

Managed contact data and CRM information for the National Marketing team. Responsible for proofing, editing, and creating content for national email campaigns, customer communications, office-wide distribution, and the CRSO website. Reviewed educational communications for regulation and product changes.Accomplishments- Assisted on the new $100 bill education campaign resulting in the successful adoption of the new design and security checks- Created a campaign wrap-up report for the Board of Governors

Responsible for writing, proofing, and editing communications material for donors and program participants. Support major fundraising and community outreach events, including recruiting and organizing volunteers. Assist with marketing plans, donor presentations, and graphics with support of social networking to promote the activities of the organization. Accountable for contacting media for distribution of organization press releases and statements.Accomplishments- Selected for the Carthage College Smeds Executive Internship Program- Support in the execution of the annual major donor banquet- Completed full competitive analysis and presentation for Board of Trustees