Novikov London has become one of the most successful restaurant operations in the world with new sites mirroring London, opening around the world.John stated working on the project prior to opening in 2011 to consult on the sound architecture and music together with with Mr. Arkady Novikov & GM Caroline Taylor to present a different approach to the musical back drop in restaurants. John programs a coterie of cutting edge Dj's who play in the Longe 7 days a week. We work with Massimo from '8 Track Music' to manage all music licensing and constantly updated playlists for each of the three areas of the building.John has been djing around the world for 30 years.

OnBeat is a fully transparent, free-to-use, smart digital wallet payment, and reward system. The end-to-end stack includes a web-based festival management platform, enterprise application suite, POS/stock management system, and a unique consumer-facing App, Ticket holders will "check-in" (like an airline) to the festival in advance to unlock travel deals, unique customer experiences, upgrades, and sponsor offers. OnBeat's tech stack will increase festival profitability without having to raise ticket prices by unlocking existing assets while for the first time providing live direct meaningful communication with all their customers.

Utilising his broad contact base to help bring RFID cashless technology to market.

After 18 years closed John reopened and ran this exclusive fish shack restaurant on the privately owed Island, Tagomago (off the north east coast of Ibiza) with island owner Matthias Kune. With only one villa and a lighthouse Tagomago is unique, the restaurant was only accessible to those in the know and who have their own yacht. This unique, idyllic rustic restaurant served fish dishes cook over fire and caught in the sea you see from your table, along with an incredible Catalonian wine list. Fully booked from day three of opening despite a strict 'no publicity' or marketing policy, this was all about if you had John's number and you knew! After three magical years the local authorities weren't happy that the licence they gave themselves was a 'Pirate' one, not an 'official one, so they finally asked us to pull down the shutters. Its now a nature reserve world heritage site so this special Chrringuito will never be again. The last event ever held there was a surprise 75th birthday celebration with the original founder back in the 70's Rodger Middleton, a very special appropriate moment to finish on. Pure magic!

Working directly for Abel Matutes Jr & Danny Gomez developing the creation and set up of the hotel's bars, commercial partnership deals and key staff and training programmes. Alongside legendary chef / restauranteur Richard Turner created and set up the Hotel's food gem, Montauk Steak restaurant.

John & Nigel Peters co-founded the internationally acclaimed award winning event marketing agency ‘Peters & Beach’ specialising in creating and managing brand launches, fashion shows, press conferences, and exclusive parties all over the world predominantly in the Music, Fashion, Art, Film & drinks industries. Clients included: Gucci, Prada, YSL, The Mercury Group Moscow, Louis Vuitton, Christian Dior, Paul Smith, MTV Europe, XL Recordings, Beggars Banquet, Warner Music, Universal, EMI, Beuna Vista, Channel 4 Film 4, E4, Five TV, Working Title Films, Damien Hurst, Royal Academy of Art, Tate Modern, Pernod Ricard, Champagne Perrier Jouet, Chivas Brothers, Madonna, Spice Girls, Elton John, Selfridges, Harrods, Harvey Nichols, Elle, Vogue & GQ Magazines. to name but a few!Peters & Beach pioneered what is now know as 'Experiential Marketing'

Following John's experience launching Absolut Vodka & his work creating the infamous Absolut Bartenders Club led him to consult on many bar opening projects in cluding Che St james for Hani farsi & Colmino in Mexico City. It all began with his first project helping Liz Mortimer & Graham Ball to create the infamous Met Bar members club in Park Lane London. This is where he coined the term *'Mixologist' taken from his extensive PR work in NYC (*from friend Dale DeGroff then head bartender of The Rainbow Rooms NYC) where John hosted many press & bar owner trips to raise the profile of cocktails and the bar industry back in the UK. John helped shape the UK cocktail scene and raise the profile and wages of bartenders, who he realised & celebrated are the front line sales force of the drinks industry.

Following Seagrams acquiring the global distribution rights for Absolut Vodka, John moved with Simon Turnbull to set up a new company within Seagrams we named 'Ideal Brands' created to continue their development of Absolut Vodka and help develop Seagram's premium brand portfolio, including Champagne Perrier Jouet, Seagrms 7 whisky and the launch of Patron Tequila.

John joined Oliver Peyton’s (entrepreneur / Great British menu judge) family drinks importers business Rivalarge in 1990. Following the successful launch of Sapporo Beer their pioneering marketing and sales approach soon secured them the UK distribution rights for Absolut Vodka. John continued with Absolut in 1996 when Seagrams took over the world distribution rights for the brand to set up a new division of Seagram ‘Ideal Brands’ created to continue a dedicated focus on Absolut Vodka and to position their premium brand portfolio with focus on the marketing & PR of Champagne Perrie Jouet to the then emerging UK cutting edge on-trade sector and press.His extensive PR experience with Absolut & PJ in New York, hosting numerous junkets for both journalists and international bar owners and bartenders, and his work creating the infamous ‘Absolut Bartenders Club’, led to the rise of London’s bartender & cocktail scene, which led John to retained consultancy work on several international drinks brands and award winning operations, including the legendary Met Bar London (where he coined the term ‘Mixologist’) Che in London’s St James, Comilio in Mexico city, Aura Ibiza, and more recently The Ushuaia Tower Hotel Ibiza.