John Bechtold Email & Phone Number

Tampa, Florida, United States

NPA serves as the market leader in parking industry research, education, and advocacy that advance the industry and parking professionals. They provide training, certification, and access to leading edge technology across the private and public sectors. * Provide leadership around best-in-class marketing practices to team members * Develop and execute on strategies to drive qualified leads across paid, owned, and earned digital channels * Track metrics and success criteria for all marketing campaigns * Implement marketing programs and strategies across social networks * Develop and support opportunities with partners and sponsors * Create and execute growth plans to increase credentialing program through value and career development * Engage in market research activities to identify customer needs, competitive landscape, and market trends, and incorporate lessons learned into enhanced marketing strategies * Ensure appropriate tools, training and controls are in place for effective and consistent branding and messaging across all internal and external communications, social media, press releases, conference papers, promotional and collateral materials, case studies, proposals, etc.

Tampa/St. Petersburg, Florida Area

Director of Marketing & Communications (2010 to 2022) BICSI is the professional association providing training, publications, and credentialing for the information and communications technology (ICT) industry. ICT covers the spectrum of voice, data, electronic safety and security, and audio/video technologies.Direct the development and execution of the global marketing plan and corporate branding strategy to achieve maximum organizational growth and profits. Provide managerial insight to and manage performance of cross-functional team of designers, copywriters, and other marketing professionals. Perform market analysis, define competitive positioning, determine marketing messaging, and establish winning campaign strategies. Spearhead new product development, go-to-market planning and implementation. Develop and execute social and digital media strategy growth programs. Oversee marketing and communications plans for four global conferences and exhibitions with more than 10K attendees annually.Selected Contributions:• Achieved growth of Facebook and LinkedIn engagement from 2K to 14K over the course of three years through formulating and executing effective digital and social media strategy. • Increased sales and optimized growth by creating a market-driven department and organization. • Developed, introduced, and launched successful new products for international markets.

Tampa, Fl

Hunter Warfield – Tampa, FloridaMarketing Director (2005 to 2010) Hunter Warfield is a leading financial services company focusing on debt collections for multi-housing, B2B, and educational markets. Developed and executed strategic marketing plan, including social media marketing, for continued growth of the business. Executed budgets and plans for social and digital media, trade shows, collateral, public relations, and direct mail to achieve overall yearly goals. Created and implemented branding strategies to ensure market rank and top-of-mind awareness. Developed and executed advertising campaigns for all product lines. Managed all press and media relations including identifying opportunities for increased awareness. Partnered with the sales group to develop proposal strategies. Selected Contributions:• Created and introduced company-wide client referral program.• Enhanced organizational market share and achieved revenue results through effective formulation and execution of marketing plans and strategy.

Ba, Marketing

Digital Marketing

Certification, Qualified Association Executive Program

Continuing Education, International Meeting Planning

Google Adwords Certified - 2017