John Beitter Email & Phone Number

An innovative and transformational leader with a 37-year track record building brand platforms that are transformative to business and culture across a wide variety of industries. Sought after by clients for thought leadership and ability to identify obvious and hidden competitive advantages and establish brand differentiation, methodology and voice.Founder and managing principal of a highly successful strategic business unit for the largest individually-owned agency in the U.S. Have stimulated growth for nearly 100 brands. Numerous honors for marketing and creative excellence, including an Emmy, multiple CLIOS, and an EFFIE. My clients have enjoyed great returns on their investment, including:• 2.5x increase in conversions• 27% increase in policy growth• 26% drop in cost per acquisition• 45% increase in room nights• 5X ROI on private equity investment• $50 million in advertising ROI• 60% traffic coming from new customers• 6X increase in brand engagementExcellent strategic leadership skills, augmented by an effective team-building style. Leadership Proficiencies: Active Problem-Solving, Analytical Thinking, Brand Vision, Business Acumen, Change Management, Creativity, Crisis Management, Cross-Functional Collaboration, Diversity Development, Effective Negotiating, Public Speaking, Strategic Planning, and Team Development.Developed Motel 6’s “Smart Choice” strategy that led to the creation of the Tom Bodett campaign (recognized as “one of the best campaigns of the 20th century” by Advertising Age). My repositioning efforts for the City of Dallas led to the “Live Large. Think Big.” campaign that helped generate a 45 percent increase in room nights. His strategies for helping launch the HUMMER to the civilian market generated a tenfold return on the marketing investment. Marketing campaigns featured on Wheel of Fortune (Motel 6) and Jeopardy (Visit Dallas).Read what my clients have to say below....

Listed skills include Advertising, Marketing, Interactive Marketing, Strategy, and 40 others.

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  Southwestern University

  Economics Minor