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An innovative and transformational leader with a 37-year track record building brand platforms that are transformative to business and culture across a wide variety of industries. Sought after by clients for thought leadership and ability to identify obvious and hidden competitive advantages and establish brand differentiation, methodology and voice.Founder and managing principal of a highly successful strategic business unit for the largest individually-owned agency in the U.S. Have stimulated growth for nearly 100 brands. Numerous honors for marketing and creative excellence, including an Emmy, multiple CLIOS, and an EFFIE. My clients have enjoyed great returns on their investment, including:• 2.5x increase in conversions• 27% increase in policy growth• 26% drop in cost per acquisition• 45% increase in room nights• 5X ROI on private equity investment• $50 million in advertising ROI• 60% traffic coming from new customers• 6X increase in brand engagementExcellent strategic leadership skills, augmented by an effective team-building style. Leadership Proficiencies: Active Problem-Solving, Analytical Thinking, Brand Vision, Business Acumen, Change Management, Creativity, Crisis Management, Cross-Functional Collaboration, Diversity Development, Effective Negotiating, Public Speaking, Strategic Planning, and Team Development.Developed Motel 6’s “Smart Choice” strategy that led to the creation of the Tom Bodett campaign (recognized as “one of the best campaigns of the 20th century” by Advertising Age). My repositioning efforts for the City of Dallas led to the “Live Large. Think Big.” campaign that helped generate a 45 percent increase in room nights. His strategies for helping launch the HUMMER to the civilian market generated a tenfold return on the marketing investment. Marketing campaigns featured on Wheel of Fortune (Motel 6) and Jeopardy (Visit Dallas).Read what my clients have to say below....
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Founder And CeoAnimaré AgencyDallas, Tx, Us
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Founder & CeoAnimaré Agency Aug 1994 - PresentDallas, Texas, UsFormerly known as PYRO. Co-founded the agency in 1994. Directs all strategy and implementation accomplishments. Spearheads all new business acquisition, winning dozens of accounts. Numerous industry accolades, including: Named “One Of The Top Five Agencies To Watch” by Ad Age’s Creativity magazine in 1998; Campaigns prominently featured in Graphis (a leading international magazine of design and communication) in 1999; In 2000, Archive (a top international showcase for advertising) featured my agency in its millennium issue, applauding the firm for “producing some of the most arresting and exciting advertising to be found anywhere in the world”.Led marketing efforts for numerous iconic brands including A-MAX Insurance, Ameristar Resorts & Casinos, Balcones Distilling, BJ’s Restaurants, Business First Bank, Carfinance.com, CAT Footwear, Community Coffee, Computer City, Converse, Dallas CVB, Dr. Martens, Enlivant Senior Living, Grandy's, GreatGatherings, Global Industrial, GM Financial, Heelys, HUMMER, Hilton Anatole, National Association of Mortgage Brokers. On The Border, Johnny Carino’s, Mage Solar, Oxygen In-line Skates, Pollo Tropical, Souper Salad, Spyder Skiwear, and Vidanta Destinations.Instrumental in the launch of HUMMER to the civilian market for AM General and General Motors. Directly traced a minimum of $50 million in revenues to the marketing communications, a six-fold return on investment. Led segmentation and forecasting of upside volume potential assessment. Featured in advertising textbook “Effective Marketing Communication: Concepts and Cases.” Developed campaigns in support of multiple high-profile gaming companies including id Software (Quake, Doom II, Final Doom, id Anthology), LucasArts (Jedi Knight II – Jedi Outcast), Virgin Interactive (Resident Evil and Recoil), and DreamWorks (Trespasser).
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PrincipalThe Richards Group Feb 1985 - Jul 1994Dallas, Texas, UsDeveloped positioning insights and marketing plans for the Motel 6 campaign featuring famous radio spokesperson, Tom Bodett, and the iconic “We’ll Leave The Light On For You”. Helped turn a nearly bankrupt motel chain into a category powerhouse by connecting them to the virtues of frugality and uniquely executing against the simple idea. Honored as “One Of The Top 100 Best Campaigns Of The 20th Century” by Advertising Age. The campaign went on to win 50 different awards including an EFFIE, five CLIOS, and the Mercury Award for “best radio campaign of 1991”. Launched “R&D,” an advanced practice division charged with formulating new strategic directions for The Richards Group, Inc. and affiliate companies.Assisted with developing a highly-regarded brand management training program, including refinement of training modules. Ran program in 1995 & 1996.Guided the branding and communication planning efforts for more than 26 other brands including AlphaGraphics, Computer City Supercenters, Community Coffee, Memorex, International Delight, Morningstar Foods, Motel 6, Potato Chip Snack Food Association, Radio Advertising Bureau, and Tom Thumb-Page Supermarkets.Applied expertise: Brand positioning, calendar planning, communication planning, crisis management, direct marketing, ethnic marketing, local marketing, new product launches, public speaking, quant/qual research, segmentation, tradeshows, etc.
John Beitter Skills
John Beitter Education Details
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Southwestern UniversityEconomics Minor
Frequently Asked Questions about John Beitter
What company does John Beitter work for?
John Beitter works for Animaré Agency
What is John Beitter's role at the current company?
John Beitter's current role is Founder and CEO.
What is John Beitter's email address?
John Beitter's email address is be****@****ent.com
What is John Beitter's direct phone number?
John Beitter's direct phone number is +192023*****
What schools did John Beitter attend?
John Beitter attended Southwestern University.
What are some of John Beitter's interests?
John Beitter has interest in Start Ups, Economic Empowerment, Marketing, Social Networking, Education, New Product Launches, Youth Marketing, See Less, Travel And Tourism, Advertising.
What skills is John Beitter known for?
John Beitter has skills like Advertising, Marketing, Interactive Marketing, Strategy, Integrated Marketing, Marketing Management, Social Networking, Social Media Marketing, Brand Development, Start Ups, Marketing Strategy, Digital Marketing.
Who are John Beitter's colleagues?
John Beitter's colleagues are Pintu W, Forest Li, Udaybhan Gaur, Blue Luo, Petre Dovlete, Anna Gamboa, Uno Gameplay.
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