John Beitter Email & Phone Number

Dallas, Tx, Us

Dallas, Texas, Us

Formerly known as PYRO. Co-founded the agency in 1994. Directs all strategy and implementation accomplishments. Spearheads all new business acquisition, winning dozens of accounts. Numerous industry accolades, including: Named “One Of The Top Five Agencies To Watch” by Ad Age’s Creativity magazine in 1998; Campaigns prominently featured in Graphis (a leading international magazine of design and communication) in 1999; In 2000, Archive (a top international showcase for advertising) featured my agency in its millennium issue, applauding the firm for “producing some of the most arresting and exciting advertising to be found anywhere in the world”.Led marketing efforts for numerous iconic brands including A-MAX Insurance, Ameristar Resorts & Casinos, Balcones Distilling, BJ’s Restaurants, Business First Bank, Carfinance.com, CAT Footwear, Community Coffee, Computer City, Converse, Dallas CVB, Dr. Martens, Enlivant Senior Living, Grandy's, GreatGatherings, Global Industrial, GM Financial, Heelys, HUMMER, Hilton Anatole, National Association of Mortgage Brokers. On The Border, Johnny Carino’s, Mage Solar, Oxygen In-line Skates, Pollo Tropical, Souper Salad, Spyder Skiwear, and Vidanta Destinations.Instrumental in the launch of HUMMER to the civilian market for AM General and General Motors. Directly traced a minimum of $50 million in revenues to the marketing communications, a six-fold return on investment. Led segmentation and forecasting of upside volume potential assessment. Featured in advertising textbook “Effective Marketing Communication: Concepts and Cases.” Developed campaigns in support of multiple high-profile gaming companies including id Software (Quake, Doom II, Final Doom, id Anthology), LucasArts (Jedi Knight II – Jedi Outcast), Virgin Interactive (Resident Evil and Recoil), and DreamWorks (Trespasser).

Dallas, Texas, Us

Developed positioning insights and marketing plans for the Motel 6 campaign featuring famous radio spokesperson, Tom Bodett, and the iconic “We’ll Leave The Light On For You”. Helped turn a nearly bankrupt motel chain into a category powerhouse by connecting them to the virtues of frugality and uniquely executing against the simple idea. Honored as “One Of The Top 100 Best Campaigns Of The 20th Century” by Advertising Age. The campaign went on to win 50 different awards including an EFFIE, five CLIOS, and the Mercury Award for “best radio campaign of 1991”. Launched “R&D,” an advanced practice division charged with formulating new strategic directions for The Richards Group, Inc. and affiliate companies.Assisted with developing a highly-regarded brand management training program, including refinement of training modules. Ran program in 1995 & 1996.Guided the branding and communication planning efforts for more than 26 other brands including AlphaGraphics, Computer City Supercenters, Community Coffee, Memorex, International Delight, Morningstar Foods, Motel 6, Potato Chip Snack Food Association, Radio Advertising Bureau, and Tom Thumb-Page Supermarkets.Applied expertise: Brand positioning, calendar planning, communication planning, crisis management, direct marketing, ethnic marketing, local marketing, new product launches, public speaking, quant/qual research, segmentation, tradeshows, etc.