Sol-Pal John Bejarano Email & Phone Number

West Palm Beach, Florida, United States

Sol-Pal John is the Founder and CEO of First Class Alliance (FCA), an Award-Winning Marketing and Licensing Agency based in West Palm Beach and Miami. Sol-Pal is responsible for leading the agency's creative vision and developing its dynamic digital marketing campaigns and celebrity partnerships that build brand value and scale profitably. Past and present clients include leading global brands such as Office Depot, Celsius Holdings, Telemundo, SMS Audio by 50 Cent, and licensing partners for Disney and Marvel where Sol-Pal manages marketing strategy and paid ads.Key projects include Celsius Energy Drink (NASDAQ: CELH), where Sol-Pal masterminded the celebrity partnership with Grammy-nominated artist Flo Rida, contributing to their soaring share prices from 35 cents to over $100 a share on NASDAQ. Also, leading the B2B Email CRM strategy for Office Depot North America (NASDAQ: ODP), earning millions of dollars in new revenue in the first year of launch. And managing the paid media strategy for Netevia Pay that lead to skyrocketing sales growth over the years to over 2.3 Billion dollars in sales processing.- Expert in marketing strategy, including branding, offer creation, building marketing systems, paid media, sales funnels, sales copywriting, sales automation, celebrity partnerships, and brand licensing. - Well-versed in market-oriented strategic planning, market research, buyer behavior, target market selection, competitive positioning, product and service planning, pricing, and sales strategy.- Comprehensive market research design, qualitative and quantitative data, quantitative methods, and data-driven analysis.- Competence in marketing communication principles and strategies in social media, paid media, and news media.- Experienced in developing beneficial brand partnerships with high-profile music artists, celebrities and emerging brands.

Miami/Fort Lauderdale Area

As the Marketing Chair for the MIT Enterprise Forum of South Florida, I managed all online and offline marketing initiatives, including partnerships. During my time we increased attendance in average significantly and had some of the biggest events of all time. The MIT Enterprise Forum of South Florida is a volunteer, not-for-profit organization whose mission is to provide educational programs and services that promote and strengthen innovation at the intersection of business and technology. The MIT Enterprise Forum of South Florida is dedicated to promote and strengthen innovation and growth of the technology industry and businesses throughout the tri-county area of Miami-Dade, Broward and Palm Beach.

Miami, Fl

As the Digital Strategy Director for Acceso North America, John is responsible for leading digital research, insights, and communication programs for Acceso's USA clients. Based on continuous listening of the online consumer, Acceso creates a digital intelligence system that includes:- Corporate reputation, corporate brand analysis and consumer service report- Crisis prevention and management, analysis and strategic planning- Global alerts and online monitoring systems- Digital PR, influencer outreach, and digital marketing- Brand development, growth strategies, big data analysis, insights and strategyAcceso has offices in 8 countries and is part of ISP Digital.

Responsible for programming monthly educational events for SFIMA, including securing venues, entertainment, A/V, contract negotiations, decorations, speakers and catering.- Workshop Chair who is responsible for producing SFIMA Workshops, including agenda, securing the venue, speakers, catering, and marketing- Founded the SFIMA Summit and SFIMA Workshops- Directly generated over $50,000 for SFIMA and dozens of new members - Past Marketing Chair for The SoFIE Awards

Boca Raton, Florida

Brought on as a strategic consultant, pioneered and launched the Business Solutions Division (BSD) email marketing program and the BSD email self-marketing tool, as well as provided online marketing tactics. Using database marketing techniques and continuous optimization, the program drove millions of dollars in trackable sales. - Accountable for the BSD email marketing campaign strategy and complex segmentation analysis.- Delivered a 40% to 80% Monthly revenue increase by continuous process improvement and smart optimization tactics.- Tripled average BSD online conversion rates from the start of the marketing program using optimization techniques.- Increased the average email click through rate by 48% over four months from the start of the program.- Re-launched and set the strategy for the BSD Email self-marketing tool, used by the Office Depot North American sales force, as well as trained the sales force on how to use the technology and best practices. - Contributed towards launching the BSD Trigger-based behavioral and retention marketing program.- Collaborated with the product marketing team to find the right assortment of products and promotions to increase revenue.- Presented marketing tactics to Office Depot alliance vendors, including Hewlett-Packard, to further build brand value, retain more customers, and increase sales.

Miami Beach, Fl

Accountable for developing sponsorship and marketing partnerships, as well as provide online marketing tactics for the label and artists. Contributed towards the success of Slip-N-Slide and it’s artists with over 18 million records sold. - Crafted social media tactics that helped artists such as Plies have the #1 most visited music MySpace page in the world in 2008, now with over 68,864,108 visits, and contributed towards the success of major artists that include Rick Ross and Trina.- Developed and implemented product integrations within music videos and promotional events, which funded and made possible several music videos and events, including the 15th Year Anniversary for Slip-N-Slide Records, Rick Ross "Here I Am" and "This is the Life"

New York, New York

Pioneered and managed all the marketing campaigns based out of Florida and Latin America. Delivered value and cultivated new relationships with clients that included Club Med, Sol Melia, Crispin Porter and Bogusky, Sapient, Hilton, AOL Latino, Westgate Resorts, Preferred Guest Services, Quick Books, GE Money, and Citi Financial. - Drove millions in business with 8 account managers and revitalized lost accounts to more than $500,000 annually.- Managed media budgets from $200k to $1M a month, while consistently meeting and exceeding revenue goals and ROAS.- Developed effective media plans with cutting-edge strategies that delivered measurable results, including a 20x ROI on behavioral marketing campaigns.- Provided exceptional service and effective optimization tactics that led to a >90% retention rate and consistent campaign budget increase across most marketing campaigns.

Harvard Extension School: Marketing Management And Digital Strategy Graduate Certificate, Marketing/Marketing Management, General

Activities and Societies: Digital Marketing StrategyTools and techniques to engage audiences and inspire action in today’s complex.

Bs, Business Administration